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Influencer Marketing 101

Influencer Marketing 101 | Music | Scoop.it
Learn how to shape the opinions that matter most.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, September 28, 2015 3:11 PM

Investing in developing a relationship with valuable members of your community is essential!


"Influence is better calculated by looking at a combination of expertise and authority along with audience reach and the strength of relationship with that audience."


Before reaching out to an outside influencer, look within your community to engage your loyal customers and advocates. Empower them to become your brand voice.


"According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate.


The investment in influencer marketing will pay off, not only with a high ROI (six to one), but in long-standing relationships with your best customers."

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3 factors reinventing customer experience design

3 factors reinventing customer experience design | Music | Scoop.it
Why jobs, journeys and decisions are more important than personas, interactions and emotions.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, August 17, 2015 9:57 PM

"Best practice in experience design today is to identify the key decisions that customers make to do their jobs and provide the right decision support to help customers make their decisions better."


Share your views on customer experience designs.

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Storytelling app a hit; launches a new chapter in transmedia

Storytelling app a hit; launches a new chapter in transmedia | Music | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, October 30, 2015 2:34 PM


Gillian Shaw:  "Paul Pattison and Luke Minaker knew they were onto something when they got an email from the mother of a nine-year-old who read the first instalment of their interactive story, Weirdwood Manor" ...

Simon Staffans's curator insight, November 2, 2015 3:21 PM

Interesting development

Daniel Christian's curator insight, November 3, 2015 8:23 AM

Via @The Digital Rocking Chair

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9 Holiday Marketing Campaigns from Large Retailers

9 Holiday Marketing Campaigns from Large Retailers | Music | Scoop.it

Following the holiday campaigns of large retail brands can be a helpful and entertaining way to generate holiday marketing ideas for your own business.

Here is a list of holiday campaigns from large retailers. All of these campaigns use multiple social networks and digital channels. Most take place primarily online, promote the campaign with hashtags, and incorporate a series of videos and contests. Some try to amplify shopping excitement, while others emphasize seasonal themes like family, togetherness, and the spirit of giving.

 


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Marco Favero's curator insight, November 25, 2015 3:50 PM

aggiungere la vostra comprensione ...

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5 Tips to Help Make a Killer Marketing Video

5 Tips to Help Make a Killer Marketing Video | Music | Scoop.it

Creating a video (or video series) to help market your product or service is a no-brainer. It's an easy, shareable way to communicate your company's core message. Chances are though, you don’t have the in-house resources to create a clip or much time to waste on learning video editing software yourself.


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When Celebs Get Angry Compilation - YouTube

Share your videos with friends, family, and the world

Via Troy Mccomas (troy48)
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Science Proves What Really Makes People Happy

Science Proves What Really Makes People Happy | Music | Scoop.it
Many of us would like to know the secret to lasting happiness. Everyone has ideas of course, and not a few of them involve material items. But science might prove that it doesn’t.Dr. Thomas Gilovich, a professor at Cornell University, believes that material items might provide happiness—but it doesn’t last. The problem is as soon as we have the item, we slowly get used to having it. And…eventually, the thrill is gone.I know this first hand. I have written before about my love of fishing lures. A

Via Eric_Determined / Eric Silverstein
soundsaves's insight:

"An important part of Gilovich’s findings is that the experience becomes a part of us; through the stories we tell and share with the other who shared the experience. They become a bond in our personal relationships, a key to happiness for most people. "

 

The above is the foundation of our mobile solution @SNAPCIOUS, empowering customers to share their visual stories around the brands they love.

 

Which brand experience have you recently been delighted by?

 
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Eric_Determined / Eric Silverstein's curator insight, June 12, 2015 2:34 PM

"An important part of Gilovich’s findings is that the experience becomes a part of us; through the stories we tell and share with the other who shared the experience. They become a bond in our personal relationships, a key to happiness for most people. "


The above is the foundation of our mobile solution @SNAPCIOUS, empowering customers to share their visual stories around the brands they love.


Which brand experience have you recently been delighted by?

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Marketing in the Age of Micro-Moments

Marketing in the Age of Micro-Moments | Music | Scoop.it
Google argues that mobile has fractured or fragmented forever consumer behavior into dozens or hundreds of short, fleeting, intent-driven moments. Digitally enabled by smart phones, consumers search for information, learn about brands, buy products anytime or anywhere, wherever they have a “micro-moment” of time, often while doing something else.

Via Eric_Determined / Eric Silverstein
soundsaves's insight:

Do you agree there has been a fundamental behavior shift of how people find, consider and interact with brands?

 

Google argues that mobile has fractured or fragmented forever consumer behavior into dozens or hundreds of short, fleeting, intent-driven moments. Digitally enabled by smart phones, consumers search for information, learn about brands, buy products anytime or anywhere, wherever they have a “micro-moment” of time, often while doing something else.

 

Consumers behave ever more spontaneously, with short attention spans, and short bursts of actions. They make decisions instinctively and focus on solving a specific need at particular time and place. They shop in spare moments, they search while on the go, they buy on a break by picking up primarily the mobile phone.

 

Share your views on Erich Joachimsthaler article

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Michael Allenberg's curator insight, July 30, 2015 2:11 PM

Do you agree there has been a fundamental behavior shift of how people find, consider and interact with brands?

 

Google argues that mobile has fractured or fragmented forever consumer behavior into dozens or hundreds of short, fleeting, intent-driven moments. Digitally enabled by smart phones, consumers search for information, learn about brands, buy products anytime or anywhere, wherever they have a “micro-moment” of time, often while doing something else.

 

Consumers behave ever more spontaneously, with short attention spans, and short bursts of actions. They make decisions instinctively and focus on solving a specific need at particular time and place. They shop in spare moments, they search while on the go, they buy on a break by picking up primarily the mobile phone.

 

Share your views on Erich Joachimsthaler article

Commercial Business's curator insight, July 31, 2015 7:32 PM

Do you agree there has been a fundamental behavior shift of how people find, consider and interact with brands?

 

Google argues that mobile has fractured or fragmented forever consumer behavior into dozens or hundreds of short, fleeting, intent-driven moments. Digitally enabled by smart phones, consumers search for information, learn about brands, buy products anytime or anywhere, wherever they have a “micro-moment” of time, often while doing something else.

 

Consumers behave ever more spontaneously, with short attention spans, and short bursts of actions. They make decisions instinctively and focus on solving a specific need at particular time and place. They shop in spare moments, they search while on the go, they buy on a break by picking up primarily the mobile phone.

 

Share your views on Erich Joachimsthaler article

Marketing Leap's curator insight, August 9, 2015 7:21 PM

'Micro-moments' was a huge topic at the Google masterclass in Brisbane last week. Consumers behave ever more spontaneously, with short attention spans, and short bursts of actions. They make decisions instinctively and focus on solving a specific need at particular time and place. How do see this impacting on your marketing efforts?


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How I Manage a Social-Media Platform of More Than 11 Million Followers Every Day

How I Manage a Social-Media Platform of More Than 11 Million Followers Every Day | Music | Scoop.it
What is social strategy?
Your social strategy is the plan that’s going to make your social media work.

It’s a combination of content creation, content curation, creativity, and organization.

Random acts of social media won’t do a darn thing to help people find you or to be known for a topic area. To build your authority in your niche, you need to create a solid social strategy that will help people find out who you are, what you do, and most importantly how you can help them.

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, June 20, 2015 7:56 PM

An excellent article by Peg Fitzpatrick (Guy Kawasaki's social media assistant) in which she covers many of the tools they use to manage over 11 million followers.

 

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5 Reasons Social Media Is Not Working!?

5 Reasons Social Media Is Not Working!? | Music | Scoop.it
Huge numbers of people are active on these networks, but many businesses fail at capturing their attention.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, June 1, 2015 10:57 PM

Kim highlights 5 key reasons:


1. You have to "pay to play" on Facebook
2. You are "push" marketing when you should be "pull" marketing
3. You are not "useful"
4. You are trying to be everywhere
5. You are not being authentic


"People will connect with you around what they care about way before they connect around your business or your product.

The reality is that people buy from people they know, like and #trust and authenticity is a huge piece of building that trust. Spend a few minutes thinking about what your real interests are, both personally and professionally, and create five to eight categories around those interests. Then, simply make sure to be yourself and deliver high-quality content consistently around the things you are actually interested in. You will have more and better engagement with people and these people will become your friends, your community members and, eventually, your clients."


Authenticity is the game-changer in social media marketing, do you agree?

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27 Killer Strategies for Brainstorming Blog Post Ideas

27 Killer Strategies for Brainstorming Blog Post Ideas | Music | Scoop.it
If you are struggling to come up with blog post ideas, learn 27 tactics that will fill your content calendar and remove the stress of blogging.

Via Cendrine Marrouat - cendrinemarrouat.com
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Venkatesh Iyer (venkyiyer.com)'s curator insight, May 30, 2015 1:33 AM
At least two strategies here that I haven't thought about.
Toni Oo's curator insight, May 31, 2015 1:17 PM

27 Killer Strategies for Brainstorming Blog Post Ideas

Sonia Santoveña's curator insight, June 1, 2015 7:31 AM

añada su visión ...

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Spotify's $250m backer leads $60m investment in Believe Digital - Music Business Worldwide

Spotify's $250m backer leads $60m investment in Believe Digital - Music Business Worldwide | Music | Scoop.it
Believe Digital has received $60m growth capital investment from Technology Crossover Ventures (TCV) and XAnge.

TCV is a serial investor in digital and content companies, whose previous bets include Vice Media, for whom it led a $250m round of funding in September 2014.

Its most notorious investment, though, came in November 2013, when it led another $250m round of funding – this time in Spotify.

Well, not just ‘led': reports suggest it was entirely responsible for the cash injection, used to fuel Spotify’s crucial global expansion in its quest for dominance.

TCV General Partner John Rosenberg (pictured) will now join Believe Digital’s Board of Directors.

Via Pierre Priot
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Pierre Priot's curator insight, June 4, 2015 10:08 AM

Beware America! Believe Digital is coming to get you!

The french digital distro is aiming to a much wider market.

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Which SEO Tools Are Worth Your Time?

Which SEO Tools Are Worth Your Time? | Music | Scoop.it

There are both free and paid tools, and you can spend a fortune every month licensing the paid ones.

 

You can also spend a huge amount of time looking at these solutions, delving into reports, slicing and dicing the data they provide, and being overwhelmed by the sheer volume of data available, rather than working on the tasks that will actually improve your SEO and drive more organic traffic and conversions.

 

Which tools produce the best ROI for your time and money? Some of my favorite SEO tools; http://searchengineland.com/tools-tools-everywhere-seo-tools-worth-time-222123


Via Antonino Militello
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3 factors reinventing customer experience design

3 factors reinventing customer experience design | Music | Scoop.it
Why jobs, journeys and decisions are more important than personas, interactions and emotions.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, August 17, 2015 9:57 PM

"Best practice in experience design today is to identify the key decisions that customers make to do their jobs and provide the right decision support to help customers make their decisions better."


Share your views on customer experience designs.

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4 Things to Avoid When Building Relationships with Customers

4 Things to Avoid When Building Relationships with Customers | Music | Scoop.it
The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.-Thomas J. WatsonBuilding relationships with customers once they have put their faith and trust in you is a complicated process. In the end, customers have many choices when choosing to purchase products and services.Remember, they chose you for a reason.Your product or service offerings may be great

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, August 13, 2015 9:02 PM

“The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.- Thomas J. Watson”

 

4 Mistakes to avoid: 

 

1) Failure to set expectations

2) Over-promising and rarely delivering

3) Ignoring inevitable conversations

4) Putting your needs above theirs

 

Here are great related quotes:

 

“Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.-- Abraham Lincoln”

 

“We show our value and our heart when we face the difficult times with our customers. It is in the low times that our relationships are strengthened for the long haul.”

 

“People don't care how much you know until they know how much you care.  Theodore Roosevelt”


Which one is your favorite? Share others.

Eric Webb | Marketing Executives Network Group's curator insight, August 14, 2015 7:42 AM
Greta article for any business and really any interaction whether with customers, investors or employees.
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How 1% Performance Improvements Led to Olympic Gold

How 1% Performance Improvements Led to Olympic Gold | Music | Scoop.it
An interview with the former head of British Cycling.

Via Anita
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Anita's curator insight, October 30, 2015 3:41 PM

Think small, not big, and adopt a philosophy of continuous improvement through the aggregation of marginal gains. Forget about perfection; focus on progression, and compound the improvements.

Thuy Nguyen's curator insight, November 1, 2015 10:24 AM

https://teespring.com/a-thing-for-firemen

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6 bloggers share their tips to help you craft better content - Social Media Slant

6 bloggers share their tips to help you craft better content - Social Media Slant | Music | Scoop.it
You may remember my piece on the current state of blogging. "Has blogging reached a point of no return?" led to a great conversation with some of my favorit
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, November 25, 2015 1:32 PM

After my post asking if "blogging had reached a point of no return", I wanted to continue the conversation and offer other views. So I asked some bloggers to share their tips to make blogging better. 

 

A great list, if you ask me!

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#jazz #CD ... splendide album !! Three (other) Words | Marcos Jimenez #Piano #PianoSolo

 

http://marcosjimenezpiano.bandcamp.com/album/three-other-words

Three (other) Words by Marcos Jimenez, released 09 August 2015

1. Las Mañanitas
2. Noche de Ronda
3. Maria Elena
4. El Pajaro Chogüi
5. La Flor De La Canela
6. Te Quiero Dijiste
7. Piel Canela
8. Malagueña
9. Quizas Quizas Quizas

 


Via Juan Carlos Hernandez
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Carlos Silva's curator insight, October 29, 2015 12:29 AM

añada su visión ...

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LinkedIn Dos and Don’ts for Business #Infographic

LinkedIn Dos and Don’ts for Business #Infographic | Music | Scoop.it
With 347 million users across 200 countries, LinkedIn is one of the most popular social media sites in the world, and its popularity continues to grow. Nearly half of all B2B businesses are on the site, primarily thanks to its number one ranking among the best social network sites for lead generation.

How can businesses take advantage of such a powerful tool for lead generation? It starts with your profile page: Treat your profile like a professional brochure and include a detailed company summary at the top.

Via Brian Yanish - MarketingHits.com
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How to Translate Audience Data to Improve Your Content Marketing Strategy

How to Translate Audience Data to Improve Your Content Marketing Strategy | Music | Scoop.it

The better you know your brain, the better you can expertly incorporate audience data into your content marketing strategy.


Via Kamal Bennani
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The 7 Essentials of Customer Experience

The fundamental tenets of great customer experiences are comprised of these 7 essentials components. This presentation summarises a new model for measuring and…

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Eric_Determined / Eric Silverstein's curator insight, July 24, 2015 1:07 PM

From this 2011 slide show, where do you stand on the essentials:


1. Predictable

2. Efficient

3. Convenient

4. Personality

5. Personal

6. Advocacy

7. Affirmation


CES (Customer Effort Score) outperforms NPS and Customer Satisfaction measures in predicting behavior, do you agree?


We certainly see today a key driver in providing frictionless experiences.

Michael Allenberg's curator insight, July 30, 2015 2:07 PM

From this 2011 slide show, where do you stand on the essentials:

 

1. Predictable

2. Efficient

3. Convenient

4. Personality

5. Personal

6. Advocacy

7. Affirmation

 

CES (Customer Effort Score) outperforms NPS and Customer Satisfaction measures in predicting behavior, do you agree?

 

We certainly see today a key driver in providing frictionless experiences.

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How to Get Massive Engagement With Your Visual Content

How to Get Massive Engagement With Your Visual Content | Music | Scoop.it

If you’re not incorporating visual content into your online marketing, you’re missing out on significant benefits.

Add it to your marketing mix now, or watch your competition zoom by.


Via Kamal Bennani
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Marco Favero's curator insight, June 1, 2015 4:56 PM

aggiungi la tua intuizione ...

Andrew Greenyer's curator insight, June 2, 2015 9:02 AM

Are you using images and visual content to best effect? 

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BuzzFeed, New York Times & Huffington Post: Which Popular Media Sites Succeed With Certain Audiences? [New Data]

BuzzFeed, New York Times & Huffington Post: Which Popular Media Sites Succeed With Certain Audiences? [New Data] | Music | Scoop.it

Which domains have the most engaged audiences in five verticals: women, politics, business/finance, science, and technology? My team at Fractl, in conjunction with BuzzStream, wanted to find out -- and we found out some really interesting stuff.

 

To determine the top publishers, we used BuzzSumo to retrieve the sharing metrics on more than 30,000 relevant articles between May 2014 and April 2015 relating to the five verticals mentioned above. In total, these articles earned more than 58 million social shares. We used BuzzSumo to retrieve the top 1,000 articles in each vertical that were published between May 4, 2015 and April 30, 2015 as well.

 

With this data, we identified the 10 publishers in each vertical with the highest number of total shares -- and learned a lot about content promotion along the way. In this post, we’ll walk you through six key takeaways from our findings that'll help you maximize outreach during your next promotions cycle...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 4, 2015 11:19 AM

Check out new data on which domains have the most engaged audiences, and learn six key takeaways that'll help you maximize outreach during your next promotions cycle. Marketing and advertising alert.

Diana Andone's curator insight, June 5, 2015 1:34 PM

Very insightful and somehow expected

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Following Journey Mapping’s Future Path

Following Journey Mapping’s Future Path | Music | Scoop.it
Anna Papachristos

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, May 29, 2015 2:02 AM

"From #mobile devices, to the #IoT, emerging technologies will play an integral role in how companies map the increasingly erratic customer journey and approach customer engagement strategy", do you agree?


"Over the years, the concept of #customer #journey mapping has slowly gained more acceptance, as businesses are beginning to recognize the value such strategies bring when trying to develop more holistic, consistent #customer #experiences. In fact, Thompson notes that journey mapping may be the most crucial step in realizing that vision, as such guides enable everyone across the company to work from the same playbook on how to approach customer service by examining an array of fundamental questions:


  • How are our customers reaching us?
  • How do they feel at various touchpoints?
  • Why are they choosing one point of contact over another?
  • How are we responding during these interactions?

 

Customers seek brands that understand their journeys and offer improved experiences, as anticipating expectations and aligning business processes and technologies across departments to meet consumer needs serves as the prime differentiator in any industry.


Therefore, companies must address every stage of consumer behavior— awareness, consideration, purchase, service, and #loyalty—to break down silos and determine which elements truly need work.


As technology continues to generate twists and turns throughout the customer journey, companies may need to alter their #engagement strategies in an effort to reach customers where they work and play.


"These new devices also offer new sources of behavioral information that are key to marketers, such as new ways to signal purchase intent. If I'm wearing a @Nike Fuel Band, for example, when I walk past an exciting display, and my heart rate rises, might that signal an advertiser to send me an attractive offer to induce me to move forward with a purchase? Sounds a little like 'Minority Report', but the technology is available to offer those types of experiences today."


Share your thoughts on the Nike example?

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Music streaming doubles as plays reach almost 15 billion in a year

Music streaming doubles as plays reach almost 15 billion in a year | Music | Scoop.it
Data from Kantar Worldpanel showed that over a quarter of adults (26.8%) used a dedicated music streaming service such as Spotify, Deezer, Google Play or Rdio at some point in 2014, with around 1 in 16 adults using the paid tier of one for at least part of the year.

The BPI’s report also revealed a slow-down in the rate of decline of CD album sales and vinyl sales reaching a 20-year high at 1.3 million sales in 2014, as listeners adopt a "multi-channel" digital/physical approach to music consumption.

Via Pierre Priot
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Pierre Priot's curator insight, June 4, 2015 7:49 AM

Streaming doubles in UK, and yet vinyl sales hit a 1.3M figure ; could streaming be actually boosting physical sales?