Bpifrance a réalisé, avec la FING, un vaste travail de redéfinition de l’innovation afin d’adapter ses dispositifs de soutien aux jeunes entreprises. Dimension sociale, marketing, mais aussi modèle d’affaires inventif, la BPI reconnaît que l’innovation ne se résume pas au numérique, comme le montre l’émergence de l’économie collaborative notamment.
In 1989, a professor at the School of Music at Ohio State University named David Huron penned a paper entitled “Music in Advertising: An Analytic Paradigm." In the paper Huron wrote that when it comes to the use of music in advertising and branding “music can serve the overall promotional goals in one or [...]
Lors de son conseil d'administration du vendredi 5 décembre, le FCM a voté un projet de réforme de ses programmes. Ouverture aux autoproduits, éligibilité d'une distribution numérique unique, nouveau programme en direction des éditeurs, de la musique en images, suppression des aides aux festivals de variétés, refonte à venir de l'aide aux actions d'intérêt général, le point sur les principaux changements, avec le président de l'organisme, Laurent Rossi.
Silly numbers, big shifts in behavior and strategy, and artists to watch in 2015: Next Big Sound have compiled their annual report on social and streaming data, highlighting the prevalent trends of the past year in the music industry.
Toujours beaucoup de questions sur le sujet, crucial, de votre choix de distributeur digital. Tout d’abord sur la définition du distributeur, des contrats, de ce que cela apporte…Pour répondre à tout cela, j’ai donc demandé à Jeremie Varengo, fondateur de...
Nick Alt anticipated the recent resurgence of vinyl pretty early on. For years, the Los Angeles-based musician and producer (he counts St. Paul Peterson of Prince's bands the Family and the Time as an acquaintance and did production for Pomplamoose's Nataly Dawn) has been buying two copies of every vinyl record. "I always buy one for me, and one for whatever this is going to be," says the founder of VNYL, a recently Kickstarter-funded rent-a-record service self-described as the "Netflix of vinyl
In the first half of 2014, officially registered sales of vinyl in the US stood at around 4m, confirming an increase of more than 40% compared to the same period in 2013. In the UK, this year’s accredited sales will come in at around 1.2m, more than 50% up on last year. That may represent a tiny fraction of the industry’s estimated sales of recorded music, but still, a means of listening to music essentially invented in the 19th century and long since presumed to be dead is growing at speed, and the presses at Optimal – along with similar facilities smattered across the UK, mainland Europe, the US and beyond – are set to grind and pump on, into the future.
The music industry has not been the same since Napster. Or iTunes. Or YouTube. Or Spotify. It seems that every couple years the distribution model for music is taken for another digital turn. Recently, the rise of streaming has allowed services like Spotify and SoundCloud to instantaneously collect vast swaths of information on listeners. Just a few weeks ago, The Atlantic published an article looking at how the music biz utilizes these listener stats to grow their businesses. Some feared that it would lead to widespread homogenization of popular music. Fortunately, artists still seem to rely more on tried-and-true creative inspiration when writing music than on aggregated stats for geo-targeted listeners.
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