Music
15 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Lexi Gatling from the psychology of music
Scoop.it!

The Psychology of Music: Why Music Plays a Big Role in What You Buy

The Psychology of Music: Why Music Plays a Big Role in What You Buy | Music | Scoop.it

 

" There are three qualities of music that can influence buying behavior in a retail environment: tempo, volume and genre.  The individual effects we will see in each of these can be explained by Mehrabian and Russell’s model of pleasure-arousal-dominance (PAD). At its most basic level, this model posits that an environment can alter an individual’s mood and therefore behavior by altering levels of pleasure, arousal and/or dominance through different channels."


Via playalongjon
Lexi Gatling's insight:

I picked this article because I wanted to know if this was true or not, This articles talks about how three qualities in music influence you to buy merchandise, tempo,volume, and genre.

 

 

Pros:

The Pros of this article showed that playing upbeat music will prompt people to buy more things.

 

 

Cons:

Slow music caused customers to spend a significantly higher dollar amount on alcohol and spent more time eating while fast music led to a faster meal and shorter wait times for incoming patrons.



Playing slow music led to A) significantly more time spent in the store and B) a significant increase (32%) in gross product sales when compared to behavior when fast music was playing.

more...
Anthony Rodgers's curator insight, February 15, 2014 2:57 PM

This article is about the effects tempo, volume, and genre has on people while shopping inside a store. I chose to scoop this article because it is related to music and I was interested in how music plays a role in what I decide to purchase. I believe the source of the article is reliable because they gave information about the studies conducted and who conducted the studies. 

Phillip Tijerina's curator insight, February 16, 2014 7:37 PM

This site has minimal credibility as it comes from a blog, even if it is a labs blog.

Nathan Hanson's curator insight, March 6, 2014 2:07 PM

This was an interesting topic on how different tempo, loudness and style effects customers in businesses the softer and slower it is. The more likely a customer is to buy more than if the music is higher paced or loud.   

Rescooped by Lexi Gatling from Music Producer
Scoop.it!

Choosing the Right Music Producer For You

Choosing the Right Music Producer For You | Music | Scoop.it
CD MasteringIt is one of the most important decisions you will make when it’s time to master and record your music.

Via Thomas Faltin, Aj Bizz-Boy Hillson
Lexi Gatling's insight:

Me being a Singer and Songwriter its important for me to find the perfect Music Producer for me as an artist so thats why I picked this article. It basically gives you 3 steps on what you need to do in order to find there right person, Knowing what you want, Getting along well, and three Doing your homework (meaning reaserching about the producer you want and what your looking for). It basically gives you the tools for you to find a producer who will let you create your own sound and not theres and one that understands what you trying to pursue.

 

 

Pros:

This article states that having Good Communication with your producer is a huge part of finding a good producer, 

 

Getting along is extremely important, but make sure you never lose focus. You are not spending time with a friend, you are working together and will need to make an end product.


This article seriously provided me with amazing information because I've had problems with producers before not working with me on what my goals and what i wanted to sound like and they tried to put their influences on me. So it provided me with some tools that i took to the heart

 

 

Cons:

The only downside to this article is that i wish it was more informational.

 

more...
Aj Bizz-Boy Hillson's curator insight, November 10, 2013 8:17 PM

Pro: This article explains how you should know what type of music you are tying to produce.

Con: It dose not really expain the aspect on how to produce music.

 

This source will be great for someone looking for tips in the studio industry. It helps out with understanding what you need when it comes to making a legit track.

Rescooped by Lexi Gatling from Singing & Songwriting
Scoop.it!

Scientists Confirm That Music Therapy Improves Brain Function

Scientists Confirm That Music Therapy Improves Brain Function | Music | Scoop.it
As we all know music is an enjoyable, although instantly, form of entertainment.

Via Lisa Hartt
Lexi Gatling's insight:

In a nutshell Scientists/Professors at Harvard, Ohio State, Toronto and Texas all came to the conclusion that Music, more so music training improves cognitive skills along with other important brain functions. Studies also show that music training at a young age  (children) more signs are significant and more easier than an adult just starting out. So what I got out of this is that if you instill music theory and just music in your childs life from the beginning they have a better chance of early childhood development.

 

Pros:

Music intervention  strengthens the basic auditory music perception skills of children with dyslexia may also remediate some of their language deficits.


Musical training (but not necessarily passive listening to music) affects attention and memory, which provides a mechanism whereby musical training might lead to better learning across a number of domains.


Preschool children who had taken music lessons with those who did not, showed larger brain responses on a number of sound recognition tests given to the children, and research indicated that musical training appears to modify the brain’s auditory cortex.
.



Cons:

The affect of music on the brain, he said the studies do not necessarily show that musical training leads to enhanced IQ or creativity. 



The effects of musical training on cognition for adults, Schellenberg said, are harder to pin down.

more...
No comment yet.
Rescooped by Lexi Gatling from Music Producer
Scoop.it!

4 Rules For Making Music Work In Marketing

4 Rules For Making Music Work In Marketing | Music | Scoop.it
Brands have leveraged music in marketing for a long time, producing iconic spots such as Coca-Cola’s “Hilltop” commercial in the '70s and the last decade of Apple iPod ads featuring bands from U2 to Feist.

Via Russ Bergeron, Aj Bizz-Boy Hillson
Lexi Gatling's insight:

I picked this article  because being an artist of course or anything else you do and want to be successful at it you have to learn how to market yourself/ or your brand. So i picked this article to possibly help  give me some ideas on what to do and look for. In this article Russell Wallach of Live Nation explains how music is content, social, and data and lays out some guidelines for connecting with fans through music, and with the world being so digital and connected its fairly easy to do so. Consumers have become more discerning and more skilled at controlling and curating the media they consume so this article gives 4 ways to appeal to the consumers to get your work out there, Music is both content and media, Music is social, Music drives loyalty,  and Music is data.


Pros:

Brands cannot do just one program, sponsor just one tour and expect to deliver “brand fans” via music. If you want to create a long-term bond with music fans, you need to make a commitment for the long haul to retain authenticity. It takes handwork and determination to get what you want. 


Converse Rubber Tracks is a grassroots program that provides unsigned bands with free recording studio time and sound engineer services. Converse then retains limited rights to use the songs on its website and social media channels. Converse is trying to be a part of the fabric of young artist discovery while delivering PR, impressions, and engagements through music.

 

Article show that Music is already attractive but when you at social media to the mix it creates an door for more rating and more publicity.

 

 

Cons:

I didn't find anything wrong as far as cons in this article everything to me was very helpful.

 

 


more...
Aj Bizz-Boy Hillson's curator insight, November 10, 2013 8:10 PM

Pro:This is a postive sources, and it brings to you all the different ways to promote yourself using media.It also covers how to market yourself.

Con:It dosent talk about how to begin a career.

 

This is a great source for upcoming artist, producers, and engineers that are coming up in the industry because he talks about how consumers are on media more than ever before looking for great talent. It also talks about how different brands have partnershiped with each other through media.

Rescooped by Lexi Gatling from Singing & Songwriting
Scoop.it!

Breathing Problems May Be Helped By Singing - The Inquisitr

Breathing Problems May Be Helped By Singing - The Inquisitr | Music | Scoop.it
Toronto NewsFIX
Breathing Problems May Be Helped By Singing
The Inquisitr
Breathing problems may be helped by singing.

Via Lisa Hartt
Lexi Gatling's insight:

In this article there was a lot of talk generating that singing helps breathing problems such as COPD, which is a progressive disease that makes it hard to breathe, because the condition can cause air sacs within the lungs to lose crucial elasticity or destroy them along with stimulating an over-production of clogging mucus, states the National Heart, Lung, and Blood Institute.


Pros:

According to the Study by Hopkinson patients who did attend training versus those who didn't said they felt better.

 

Singing creates a sense of well being.

 

Vocal exercises, associated with the practice of singing, can naturally strengthen the diaphragm and establishes a deeper breathing technique.


Cons:

Clinical trials conducted by Hopkinson and his colleagues have found little actual improvement in performed breathing tests.

more...
Lisa Hartt's curator insight, November 18, 2013 6:33 AM

Breathing problems may be helped by singing