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10 Fictional Bands We Wish Were Real | The Line Of Best Fit

Spinal Tap turned it up to 11. The Monkees were real life daydream believers. But what about the bands that never broke through their fourth wall? That were never anything more than their fictional incarnation?
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Forrester: Marketers Still Asking About Social Media Value - MarketingPilgrim | #TheMarketingAutomationAlert

Forrester: Marketers Still Asking About Social Media Value - MarketingPilgrim | #TheMarketingAutomationAlert | Music | Scoop.it

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According to (Forrester Analyst Nate) Elliott, “‘Social Exceptionalism’ can be pin-pointed as the problem — “rather than recognizing that social is just another marketing channel, many marketers see it as unique,” i.e. keeping social completely separate from other marketing efforts, or worse, asking social to carry the weight of an entire marketing program. So what’s the solution? To succeed with social media, marketers must understand how it supports each part of the customer journey. That means not just offering engagement, but also enabling discovery and supporting exploration and purchase with social — what Forrester calls  Social Reach, Social Depth, and Social Relationship.”

 


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marketingIO's curator insight, August 9, 2013 9:01 AM

I often think that social media is a safe haven for some marketers, where everyone feels good about "getting the word out" as opposed to actually measuring the impact that social media has on the overall sales and marketing process. Not terribly different from a time when advertising ("we need to get our name out there") and PR ("we need to build buzz about us") ran rampant without any type of measurements. Bottom-line: there are tools available today to measure the impact that social media has on your marketing program/strategy.


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What does Business Intelligence have to do with Marketing?

What does Business Intelligence have to do with Marketing? | Music | Scoop.it
There is a huge digital conversation going on between your customers and your marketing department. What does that mean for your business? (What does Business Intelligence have to do with Marketing?
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MTV Video Music Awards - MTV.com (blog)

MTV Video Music Awards - MTV.com (blog) | Music | Scoop.it
MTV Video Music Awards
MTV.com (blog)
Mr. "Blurred Lines" himself will help set the table for the August 25 extravaganza by headlining the 2013 MTV Video Music Awards Concert at New York's Terminal 5 on August 23.
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Strategic VS Tactical Social Media Marketing | High Quality Social Media

Strategic VS Tactical Social Media Marketing | High Quality Social Media | Music | Scoop.it
Is social media marketing not working for your small-business?
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Bands gear up for Liverpool International music festival - Wirral Globe

Bands gear up for Liverpool International music festival - Wirral Globe | Music | Scoop.it
Wirral Globe Bands gear up for Liverpool International music festival Wirral Globe It is not only a celebration of some of the best current artists, but also pays homage to 20 years of the Mathew Street Music Festival with a strong nod to the...

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Marketers’ Main Problems Calculating ROI, and the Toughest Questions They Face on the Job - MarketingCharts | #TheMarketingAutomationAlert

Marketers’ Main Problems Calculating ROI, and the Toughest Questions They Face on the Job - MarketingCharts | #TheMarketingAutomationAlert | Music | Scoop.it

3 in 4 marketers from around the world report problems or challenges when trying to calculate ROI, finds Teradata in new survey results. The study, which looks at data-driven marketing opportunities and challenges, finds that most marketers believe that having access to the right data (something respondents are also finding challenging) would help them prove ROI. But troubles integrating and managing data are high on the list of roadblocks to calculating ROI.

 


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marketingIO's curator insight, August 9, 2013 7:50 AM

More from the same Teradata report.


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The dynamics of effectively using big data for marketing campaigns

The dynamics of effectively using big data for marketing campaigns | Music | Scoop.it
Nicola Kemp The three magic words that will make your chief financial officer's heart sing: return on investment. In the era of big data, marketers are armed with an ever-expanding range of data...
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[Infographic] How to Make Mobile Marketing More Personalized

[Infographic] How to Make Mobile Marketing More Personalized | Music | Scoop.it
Social networking websites like Facebook and Google use personal data and account information to provide relevant advertisements in turn for better services for their users. That same need for pers...
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Fox Mounts Big Investment In Programming & Marketing; … - Deadline.com

Fox Mounts Big Investment In Programming & Marketing; … - Deadline.com | Music | Scoop.it
Fox Mounts Big Investment In Programming & Marketing; …
Deadline.com
And, our marketing investment will grow more than 25%.” That represents the strongest programming budget increase at the network in many years.
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The Cure, the city are big winners at Lollapalooza - Chicago Sun-Times

The Cure, the city are big winners at Lollapalooza - Chicago Sun-Times | Music | Scoop.it
The Cure, the city are big winners at Lollapalooza Chicago Sun-Times The festival, which ended Sunday, assembles some of the biggest rock or pop bands of the day, adds a few veteran acts that haven't been seen in a few years, and fills in the rest...
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Time Inc Pairs Content Sponsorships With Social Ads | Digiday

Time Inc Pairs Content Sponsorships With Social Ads | Digiday | Music | Scoop.it
Advertisers are pouring money into social, so publishers are getting creative to offer “social” ads. Time Inc has hit on a gambit: It includes sponsorship messages in social ads that drive users back to Time content sponsored by ...
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