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Stanford library's punk poster art collection revives '80s musical history - Stanford University News

Stanford library's punk poster art collection revives '80s musical history - Stanford University News | Music | Scoop.it
Stanford library's punk poster art collection revives '80s musical history Stanford University News Dead Kennedys singer Jello Biafra and company arrive at the Farm as part of the Tom Law San Francisco Bay Area Punk and Rock Handbill and Poster...
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The Surprising Science Behind What Music Does To Our Brains

The Surprising Science Behind What Music Does To Our Brains | Music | Scoop.it
You're probably listening to music in your headphones at work right now. Whether you are powering through your to-do list or brainstorming creative...

Via Albert Mastromartino
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How To Distribute and Sell Your Music Online: A Guide for Independent Musicians

How To Distribute and Sell Your Music Online: A Guide for Independent Musicians | Music | Scoop.it

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Robin Good's curator insight, November 29, 2013 12:29 PM



Budi Voogt has recently updated his excellent musician's indie guide to digital distribution for independent musicians containing lots of useful information and good advice.


He covers most everything you need to know, from which are stores that matter to the types of payment deals available and their pros and cons as well as the different distributors options you have and their contract terms.


My comment: If you are an independent musician looking to better understand what options you have available to sell and distribute your music online, check this guide out.


Informative. Resourceful. Recommended. 8/10


Full guide: http://www.hypebot.com/hypebot/2013/11/the-indie-musicians-guide-to-digital-distribution.html 




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Want to Enhance brand Visibility Smartly? Here's How you Can!

Want to Enhance brand Visibility Smartly? Here's How you Can! | Music | Scoop.it
Infographic on Creating branding and authority business with smart business technique in making business branding with digital branding tools online

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, February 2, 2014 10:38 AM

Thanks @Christino Martin for sharing these interesting infographic.


As marketers we would like our brand is top of mind this can take on many forms in order to achieve that goal.

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The Future of Music Revenues May Actually Not Be in Selling Music

The Future of Music Revenues May Actually Not Be in Selling Music | Music | Scoop.it

"Even as they have grown, streaming companies have encountered a stubborn problem: Music lovers will consume large amounts of music as long as it is free, but getting them to pay a monthly subscription has proved much more difficult."


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Robin Good's curator insight, December 14, 2013 9:14 AM



People are more than happy to sign-up for music streaming services, but when it comes to pay for access, very few feel it is something they want to do.


Pandora has for example 70 million users, but only 3 have decided to pay for the Premium version of the service.


While most industry players are attempting to have music fans pay for higher quality audio options and a no-ads experience, it is likely that the future of music monetization will not be anymore in direct music sales.


"Several analysts doubt that streaming companies can attract enough paying customers with only recorded music, citing a sharp drop in music sales over the past decade and abundant free music online. And they say it will be difficult for them to survive on advertising alone."

 

The key to survival for music producers, whether large or small, may be indeed elsewhere.


"...some see these companies’ success as lying in a so-called subsidy model, in which music sales support another business with higher margins.


Apple, most notably, used low-margin music sales to spur demand for iPods, phones and computers.


Music is an accompaniment, to add to your jog, your workday, your prep in the kitchen,” said James L. McQuivey, an analyst for Forrester Research. “But it’s not something you’re eager to pay for if you don’t have to.


The likely outcome is, as it is already happening, that monetization will come from everything that ranges from events, to merchandising and to collector's items. 


Informative. 7/10


Full article: http://www.kansascity.com/2013/12/13/4691034/a-stream-of-music-not-revenue.html 


(Image credit: Woman listening to streaming by ShutterStock)



Luke's curator insight, December 16, 2013 6:10 PM

I think this will eventually succeed, once large online platforms like Beatport try it. It might take some time though.