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Music business
From physical to digital, a complete view of what might be the future of the music industry
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Is Bolder Better? How An Artist’s Persona Affects Sales, Airplay and Streaming

Is Bolder Better? How An Artist’s Persona Affects Sales, Airplay and Streaming | Music business | Scoop.it

"For most music artists, “reinvention” is a way to reach new fans, create buzz, and experiment with new sounds. No matter how they create it, an artist’s persona is everything—and they convey it in everything they do."

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Bianca Brown's curator insight, October 13, 2013 4:57 PM

Taking on a new persona is hard to pull off but, can be worth it. The article used Miley Cyrus as a great example and also the aurthor realizes that she is not the only artist turning a new leaf. Britteny Spears and Madonna were moving to a different  light for their sells.It is the well organized and I understood his message since the beginning of the paragraph. I enjoyed the many other examples of the many artists.

travis eskridge's curator insight, October 13, 2013 8:23 PM

the article explains how music reinvention  is a good way to reach fans.

Pros: this move could definitly work and create a buzz for your fan base.

Cons: depending on your fanbase this could fail miserabley and maybe end your career.

Kyron McGruder's curator insight, November 10, 2013 2:53 AM

this article outlines the importance of "reinvention" of yourself to the world; After you are doing well in the industry. 

pros of this is that you have a chance to reach out to new audiences gaining more exposure and ultimately more more sales.

cons of this are that your fans may not like the new you, and turn their backs on you and favor another artist

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Pandora Connects Brands with Bands and Fans

Pandora Connects Brands with Bands and Fans | Music business | Scoop.it
. Heidi BrowningSenior Vice President of Strategic SolutionsPandora

Heidi Browning oversees strategic growth for automated music recommendation service Pandora Radio.
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How Social Music Marketing Can Help Your Brand

How Social Music Marketing Can Help Your Brand | Music business | Scoop.it
The smartest brands are now putting music to work as part of their social marketing strategy. Here’s how it works.
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