"This is a new way for any artist to make money from streaming music. Artists already use Rdio to share their music and the music they love with their fans right on the service and through Twitter and Facebook. Now with the Artist Program, they’ll be rewarded with $10 USD for any new subscriber they attract to Rdio - effectively rewarding them for fan enagement. Artists will also get access to a dashboard where they can customise their Rdio artist page and view real-time stats on referrals."
Via Pierre Priot