Music Business Pros & Cons
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Music Business Pros & Cons
Different views of the Music Industries business aspects.
Curated by Landis Johnson
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What Social Media Has To Do With Record Sales

What Social Media Has To Do With Record Sales | Music Business Pros & Cons | Scoop.it

Twenty years ago, as a music fan, you would hear a song you enjoyed on the radio, head to the record store to buy the album and wait until the band came to town to attend a concert. The music industry was based on a straightforward consumption model.

 

In this online day and age you can consume music on innumerable platforms, interact with artists and other fans, and discover or share your music with the click of a button. Last year alone, more than 3 billion fans played over 60 billion songs on various online music platforms. The ability to track and catalog all of this activity has evolved only in the last few years and begs the question: does this social media activity actually lead to album or track sales? Which of the countless networks actually matter?

 

Radio spins have long been considered the industry standard for predicting sales, and with good reason, but is that still the case? By combining radio and iTunes sales data for thousands of artists with social media data from all the major networks, from Facebook to YouTube, to Twitter and Last.fm, we found good reason for why the industry should pay attention to the rest of the numbers.

 

In our analysis we focused on measuring the impact of social media on iTunes digital sales, both album and track units, initially looking at same day correlations between social media metrics and sales across all artists. This first-pass overview of the data confirmed suspicions that social media numbers did indeed correlate to sales; certain metrics even more so than radio spins. A particularly interesting phenomenon we discovered here, is that there is a difference in the metrics that are relevant to track sales versus album sales.


Via Catherine Hol
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Google negotiating licenses for streaming service, says FT | CMU: Complete Music Update

Google negotiating licenses for streaming service, says FT | CMU: Complete Music Update | Music Business Pros & Cons | Scoop.it

Google is in talks with the majors seeking licenses to launch its own streaming music service, according to the Financial Times. The web giant plans to launch a service to compete with the likes of Spotify later this year, copying the Swedish digital player’s model of offering both ad-funded free and subscription-based premium options.

 

There has been talk of Google launching a “killer music service” for years, of course, with sources at the web firm originally talking up an in-development Google platform that would take on Apple’s dominance of the download market.


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Nearly three-quarters of Spotify’s users are inactive, claims analyst

Nearly three-quarters of Spotify’s users are inactive, claims analyst | Music Business Pros & Cons | Scoop.it

The vast majority of Spotify and Deezer's user bases is inactive, with consumer engagement a continuing issue for both music streaming services. Almost three-quarters of Spotify's user base is thought to be inactive, or using the service less than once a month, as is 73% of Deezer's, according to independent analyst Mark Mulligan. Mulligan's analysis suggests that a key problem for streaming services isn't just converting free users to paying customers, but actually keeping those free customers coming back at all.


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Catherine Hol's curator insight, April 2, 2013 7:06 PM

That's a LOT of inactive users, especially when there's so much on offer ...

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The Rise of Digital Music | Tableau Public

The Rise of Digital Music | Tableau Public | Music Business Pros & Cons | Scoop.it

It's amazing that not much longer than a decade ago, the idea of MP3s or music without a physical CD was virtually non-existent. Since then, it's come to be the medium of choice and the driver of music sales today. The latest Nielsen report for 2012 shows an increase in overall music purchases, driven by digital sales.


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Catherine Hol's curator insight, January 13, 2013 8:13 AM

I was under the impression that overall sales were down until very recently.

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Will Music Streaming Services Save The Recording Industry

Will Music Streaming Services Save The Recording Industry | Music Business Pros & Cons | Scoop.it

Within the past decade we have seen the rise of digital music services such as iTunes and Amazon. Physical music sales started to decrease, and digital downloads started to surpass all other outlets. This was mostly due to being able to download a single song instead of having to purchase full albums. But now, another music service is starting to rise up and compete with these digital downloading services, and many record executives call it the future of music.


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Landis Johnson's insight:

The pros are for the record label and the streaming company used. You can listen to what music you want if its in there database. Cons are extra charges from The artist only makes a tenth of the of a penny every play.

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Copyright wars are damaging the health of the internet

Copyright wars are damaging the health of the internet | Music Business Pros & Cons | Scoop.it
Cory Doctorow: Those pushing for 'solutions' to piracy risk eroding the net's integrity and freedom from surveillance, censorship and control

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Bianca Brown's curator insight, October 13, 2013 2:02 AM

Some pros I have for this article is the explanation of the internet becoming more of a helping help hand.  Also giving the reader the knowledge of the copyright law and the some dangers of putting up your ideal work. Some cons were the fact of him not really staying on the subject of the copyright wars.

 

I enjoy the article's detail of the internet being helpful in many ways with each citizen. Yes, is it hard to own your act work with copyright but, some people are dealing with this problem. The aurthor wants us realized that there is a network situation that can affect artists.  This can put anyone in a difficult problem with censorship,control and ownership.