Music and PR
Follow
34 views | +0 today
Rescooped by Jared Hill from Public Relations & Social Media Insight
onto Music and PR
Scoop.it!

PR pro: Don’t call us marketers

PR pro: Don’t call us marketers | Music and PR | Scoop.it
An op-ed from The Huffington Post draws clear lines between the marketing and PR fields, but the reality is those distinctions are getting blurrier.

 

...PR people shouldn’t be offended by being perceived as marketers any more than marketers should be offended by being seen as public relations pros. We should all recognize that the lines are blurred in the new paradigm—it’s only when the efforts are coordinated that the best things happen.


Via Jeff Domansky
Jared Hill's insight:

Well explained.  Helps people differentiate us from the marketers

more...
Jeff Domansky's curator insight, October 7, 2013 1:10 PM

Nice counterpoint by Kevin Allen at PR Daily to the HuffPost article by Brian Kilgore (following scoop).

Your new post is loading...
Your new post is loading...
Rescooped by Jared Hill from Public Relations News
Scoop.it!

Facebook-Google rivalry intensifies with PR fiasco - Concept Wizards

Facebook-Google rivalry intensifies with PR fiasco - Concept Wizards | Music and PR | Scoop.it

In a twist seemingly out of a Hollywood thriller, Facebook hired a prominent public relations firm to try to plant stories harshly criticizing Google's privacy practices in leading news outlets. The efforts backfired when the ...


Via Steve Momorella
Jared Hill's insight:

Odd news to hear!

more...
No comment yet.
Rescooped by Jared Hill from Public Relations News
Scoop.it!

How blogging can be a vital tool in your marketing kit

How blogging can be a vital tool in your marketing kit | Music and PR | Scoop.it

blog Thousands of small businesses are doing it but they are not all being heard. What is successful blogging and how do you achieve it?


Via Steve Momorella
Jared Hill's insight:

We have looked at the importance of blogging to PR in various classes.  Here is a bit more insight

more...
No comment yet.
Scooped by Jared Hill
Scoop.it!

Public Relations and Ethics

Karen McMahon discusses the ethics of an ideal public relations practitioner.
Jared Hill's insight:

PR and ethics.  One cannot survive without the other, really.

more...
No comment yet.
Scooped by Jared Hill
Scoop.it!

Howard Bragman Advises Public Relations People

Howard Bragman unpacks how we have redefined what PR stands for.
Jared Hill's insight:

Very informative, first hand information

more...
No comment yet.
Rescooped by Jared Hill from Digital-News on Scoop.it today
Scoop.it!

Friday Five: Let’s Hack Public Relations

Friday Five: Let’s Hack Public Relations | Music and PR | Scoop.it
Phil GomesThis Sunday, I have the great privilege of delivering a talk at the PRSA International Conference that reflects both a personal and professional passion of mine.

Via Thomas Faltin
more...
No comment yet.
Rescooped by Jared Hill from Public Relations & Social Media Insight
Scoop.it!

10 Online PR Lessons From the Huge Success of Phonebloks

10 Online PR Lessons From the Huge Success of Phonebloks | Music and PR | Scoop.it

You start with an idea, create an explainer video, spend a minimum amount of money, and 8 weeks later you've got more than 17 million YouTube views, thousands of quality links, 900,000 registered supporters and coverage in many of the world's leading media. And to cap it all, one of the world's top cell phone companies, Motorola contacts you to explore a partnership.That's the story of Dave Hakkens and his concept Phonebloks – not yet a finished product. It's a story that has much to teach SEO professionals about online public relations....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, November 7, 2013 7:21 AM

Great story and valuable social marketing lessons for all

Rescooped by Jared Hill from Public Relations & Social Media Insight
Scoop.it!

11 ways to improve online customer retention

11 ways to improve online customer retention | Music and PR | Scoop.it

According to a study from Adobe, in 2012 repeat shoppers made up just 8% of all site visitors in the US yet they accounted for nearly 41% of total online sales.So bearing in mind the fact that it’s also cheaper to keep a customer than it is to attract a new one, businesses need to be working hard to keep shoppers satisfied and give them a reason to return.With this in mind, I’ve rounded up 11 ways in which ecommerce retailers can improve customer retention....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, November 20, 2013 7:01 AM

11 excellent tips and examples of how to improve your online marketing ROI.

Sydney Cardozo's curator insight, November 20, 2013 7:14 AM

ethicical ?

La mirill@ digital's curator insight, November 21, 2013 1:40 PM

seems easy but it isn't

Rescooped by Jared Hill from Digital-News on Scoop.it today
Scoop.it!

#PublicRelations - #Promoting #Relationships With the #Public #Social

#PublicRelations - #Promoting #Relationships With the #Public #Social | Music and PR | Scoop.it
Public Relations or "PR" is one of the most important factors in how you are perceived by the public at large.It is the relationship between your business,customers,community and potential clients..

Via Thomas Faltin
more...
Allison Emma Schizkoske's curator insight, November 19, 2013 4:29 PM

This is very true to what public relations is. The connection between the public and the company. How you communicate with PR is important and this gives you a few ways to do it. 

Rescooped by Jared Hill from Public Relations & Social Media Insight
Scoop.it!

How Social Media is Changing Business — And Your Job Search

How Social Media is Changing Business — And Your Job Search | Music and PR | Scoop.it

Social media has changed the way that businesses operate in the past few years, and it will surely change -- and grow -- in the coming decade....

 

According to Sandy Carter, General Manager of IBM Ecosystems and Social Business Evangelist at IBM, there are a lot of exciting changes to come. As an author, speaker and expert in social business, Carter not only makes sure her company stays on top of the latest technology trends and how they can be incorporated into the workforce, but makes sure other companies recognize that potential, as well.

 

To learn more, we chatted with Carter about what exactly a “social business” is, why it’s beneficial, and how companies can start to adopt that kind of forward-thinking strategy in their business and hiring practices....


Via Jeff Domansky
Jared Hill's insight:

Learning a lot about this in class.  Very good information to have.

more...
Jeff Domansky's curator insight, November 20, 2013 6:41 AM

Thoughtful look at the future of social media by Sandy Carter at IBM.

Robert M Staples Molina's curator insight, November 20, 2013 8:54 AM
How Social Media is Changing Business — And Your Job Search
Scooped by Jared Hill
Scoop.it!

Top 10 Music PR tips for Today's Unsigned Artist

http://www.youtube.com/user/merubycollins http://cdbaby.com/all/ruby http://www.rubycollins.com http://www.myspace.com/merubycollins http://rubycollins.blogs...
Jared Hill's insight:

Good insight for unsigned artists

more...
No comment yet.
Scooped by Jared Hill
Scoop.it!

RMR: Rick's Rant - Veterans' Pensions

Rick's Rant for November 5, 2013
Jared Hill's insight:

Quite the insightful rant. Very valid infomration given

more...
No comment yet.
Scooped by Jared Hill
Scoop.it!

Introduction to Public Relations for Business Start-Ups

Kevin Dorrian, Director of Acumen PR share tips you need to know to get press and publicity Part of the new video series from SIE: providing online resources...
Jared Hill's insight:

Public Relations is needed world wide.  Here is a highly experienced Scottish PR firm

more...
No comment yet.
Scooped by Jared Hill
Scoop.it!

BA (Hons) Music Management, Branding and Public Relations @ Bucks New University

On this course, you'll develop solid business, management and marketing skills to help you launch your career in the music and entertainment industry. Visit ...
Jared Hill's insight:

There is a program specifically for music and PR

more...
No comment yet.
Rescooped by Jared Hill from Public Relations News
Scoop.it!

Free Social Media Press Release Distribution - Widepr.com - We Wire Words. - celebrates the submission of 10.000 Public Relations Articles

Free Social Media Press Release Distribution - Widepr.com - We Wire Words. - celebrates the submission of 10.000 Public Relations Articles | Music and PR | Scoop.it

10.000 public relations articles have been submitted to the free PR portal widepr since its launch in August 2010. A great success but no wonder because widepr.com distributes each released public relations article into the important social networks automatically and free.


Via Steve Momorella
more...
No comment yet.
Scooped by Jared Hill
Scoop.it!

Mike Pocock on Public Relations #MKBandAid

In the fourth episode of MK Band Aid, Gary Cool chats to well known publicist, Mike Pocock about P.R. Mike also gives public relationships advice to bands wh...
Jared Hill's insight:

1:22 how to represent a band in PR

more...
No comment yet.
Scooped by Jared Hill
Scoop.it!

Damage Control & Crisis Management | Public Relations

See what you can learn on the go with the new Howcast App for iPhone and iPad: http://bit.ly/11ZmFOu Watch more How to Work in Public Relations videos: http:...
Jared Hill's insight:

Short video on how to deal with crisis management in PR

more...
No comment yet.
Rescooped by Jared Hill from Digital-News on Scoop.it today
Scoop.it!

5 life lessons learned in public relations

5 life lessons learned in public relations | Music and PR | Scoop.it
Working in this industry teaches you many things.
Most of the tidbits you pick up on your way through the jungles of public relations can also be applied to everyday life. Here are five gems that I’ve embraced:
1.

Via Thomas Faltin
Jared Hill's insight:

Interesting perspective

more...
Rescooped by Jared Hill from Digital-News on Scoop.it today
Scoop.it!

Using Social Media As A Public Relations Tool: Interview With Allie Freeland by @lorenbaker

Using Social Media As A Public Relations Tool: Interview With Allie Freeland by @lorenbaker | Music and PR | Scoop.it
As part of our SEJ interview series, Allie Freeland of iAcquire discusses the opportunities available to businesses in using social media as a public relations tool. Allie is the Director of Public Relations at iAcquire.

Via Thomas Faltin
Jared Hill's insight:

Important isnight on social media and PR

more...
No comment yet.
Rescooped by Jared Hill from Public Relations & Social Media Insight
Scoop.it!

9 Qualities of Good Writing

9 Qualities of Good Writing | Music and PR | Scoop.it

There are two kinds of people: Those who think they can write, and those who think they can’t. And, very often, both are wrong. The truth is, most of us fall somewhere in the middle. We are all capable of producing good writing....

 

Words matter. Your words (what you say) and style (how you say it) are your most cherished (and undervalued) assets.

 

Yet, so often, they are overlooked. Think of this way: If a visitor came to your website without its branding in place (logo, tagline, and so on), would he or she recognize it as yours? Are you telling your story there from your unique perspective, with a voice and style that’s clearly all you?

 

Here, in no particular order, is what I’ve learned about the necessary qualities of good writing (or content, in our digital vernacular), based on my own 25 years’ working as a writer and editor… and even longer career as a reader....


Via Jeff Domansky
Jared Hill's insight:

Writing is vital when it comes to PR.  Valid points made that can make or break writing in any form

more...
Jenny McComb's curator insight, March 5, 7:35 AM

Good article! Lots of quotes from well-known authors to illustrate her points. I appreciate her thoughts on the hard work of writing, and our reluctance to call ourselves writers.

Sarah Yarborough's curator insight, March 6, 3:01 PM

I really liked this article about writing. It was very reminicent of almost every article we've read so far, along with the various chapters in They Say, I Say. It talks about how good writers support what they are saying with plenty of data, which is something we all need to make sure of in our research essays. I also like how it says that good writing comes in the rewrite, similar to the idea behind the shitty first draft article. All of these ideas and "secrets" behind how to write successfully are ones we've discussed in class- it's just a matter of actually implementing them into our papers.

Forrest z. Tappan's curator insight, March 11, 5:41 PM

I completely agree with Sarah. This article hold so many compilations to what we have been reading for class, especially in They Say, I say. I have been told many times and have grown accustomed to  believing that for every equation you add to a paper, you loss half of your readers. This is very evident if you look at the more popular articles and book. However it time I veer away from that mind set and start thinking like a research paper writer. This article has giving me some very good tips on how to rethink the way i write for this course. Specifically, Ann--the author-- make  a point that writing should be simple but not simplistic. Being more of a creative writer LOVE to confuse my readers with fancy words and alliteration and what have yous, but Ann stats that this is just not appropriate. I look forward to using what iv learned in my work.

Rescooped by Jared Hill from Digital-News on Scoop.it today
Scoop.it!

What Disney movies say about public relations

What Disney movies say about public relations | Music and PR | Scoop.it
Aladdin, Ariel, Tiana and more gave this young PR professional an early education about public relations.
See on www.prdaily.com

Via Thomas Faltin
Jared Hill's insight:

an interesting look at PR indeed!

more...
Karley Tester's curator insight, November 20, 2013 12:43 PM

Great little article for Disney lovers. Who knew that Disney would teach me about my profession. 

Rescooped by Jared Hill from Public Relations & Social Media Insight
Scoop.it!

85% of consumers will retaliate against a company with bad customer service | Rebecca Grant

85% of consumers will retaliate against a company with bad customer service | Rebecca Grant | Music and PR | Scoop.it

When a product or service doesn’t work as promised, some people get angry. Really angry.

 

Cloud contact center provider Five9 released a report and infographic today looking at “customer rage” and what companies can do to prevent it. Turns out 85 percent of consumers will retaliate against a company if their customer service needs are not met. 49 percent of all consumers will stop doing business with that company, and 18-34 year olds are three times as likely to vent their frustrations on social media.


Via Jeff Domansky
Jared Hill's insight:

Want to stop/prevent a potential crisis? Learn good customer service!

more...
Jeff Domansky's curator insight, November 19, 2013 6:37 AM

The big impact of bad customer service.

Rescooped by Jared Hill from Public Relations & Social Media Insight
Scoop.it!

Are modern PR thinkers spinning Isocrates' legacy? (updated) | 21st-century PR issues › Paul Seaman

Are modern PR thinkers spinning Isocrates' legacy? (updated) | 21st-century PR issues › Paul Seaman | Music and PR | Scoop.it

The evidence just does not support the claim that Isocrates put the practice of rhetoric (read PR) on to the moral and ethical high ground.... Marsh invites us to believe that Isocrates laid the “effective foundation for [modern] public relations” and that ”history shows that Isocrates’s symmetrical rhetoric clearly was more effective than its adversarial/advocacy rivals.” He also wants us to accept that Isocrates demonstrated that ”effective, achievable ethics foundation for public relations need not function at the relatively low level of the advocacy/adversarial society model.”I beg to differ.


Via Jeff Domansky
Jared Hill's insight:

Pr then and now

more...
Jeff Domansky's curator insight, November 16, 2013 11:51 PM

Time for some philosophy with your morning coffee courtesy of Paul Seàman.

Scooped by Jared Hill
Scoop.it!

Careers in Public Relations

Jared Hill's insight:

Quick video on the fundamentals of PR.

more...
No comment yet.
Rescooped by Jared Hill from Public Relations & Social Media Insight
Scoop.it!

Growing Your Audience, How to Increase Your Social Following

Growing Your Audience, How to Increase Your Social Following | Music and PR | Scoop.it

...Marketing was traditionally organized around a campaign. Jeff Rohrs refers to it as a beginning, a middle and an end, then a cake to celebrate the results and then repeat it.

 

You’ll discover why audience development is a responsibility, primary to marketing. Originally marketers delivered the promise via email, but now you have to take that style of thinking into the social and mobile channels. Proprietary audiences will only be there if you build them. If not, you’ll have to pay in the form of advertising....


Via Jeff Domansky
Jared Hill's insight:

Growing in social following is vital to business growth nowadays.  Here is some great info on how to do it

more...
No comment yet.
Scooped by Jared Hill
Scoop.it!

Political Public Relations

Fostering Transparency With New Media
Jared Hill's insight:

Shows the growing importance of PR in the political field

more...
No comment yet.