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Rescooped by Ellen from Digital Storytelling
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Why Storytelling Will Be the Biggest Business Skill of the Next 5 Years

Why Storytelling Will Be the Biggest Business Skill of the Next 5 Years | Museumstories | Scoop.it
No one cares about your marketing goals. But everyone likes a good story.

Via José Carlos
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Rescooped by Ellen from Digital Storytelling Tools, Apps and Ideas
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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains | Museumstories | Scoop.it
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful.

Via Cindy Rudy
Ellen's insight:

Eine gute Begründung, warum das Geschichtenerzählen so wichtig ist. Nicht nur für das Museum, sondern auch für das Marketing.

 

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Rescooped by Ellen from Museumstories
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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains | Museumstories | Scoop.it
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful.

Via Cindy Rudy, Ellen
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Cindy Rudy's curator insight, March 17, 2014 7:31 AM

via @EllyMay

Ellen's curator insight, March 17, 2014 2:54 PM

Eine gute Begründung, warum das Geschichtenerzählen so wichtig ist. Nicht nur für das Museum, sondern auch für das Marketing.