Museums and Digit...
Follow
Find tag "museums"
1.8K views | +0 today
Museums and Digital Media
How museums and heritage centres use new technologies and digital media
Your new post is loading...
Scooped by Antenna International
Scoop.it!

To pay or be paid: The value of your content on Facebook and Pheed | The Museum of the Future

To pay or be paid: The value of your content on Facebook and Pheed | The Museum of the Future | Museums and Digital Media | Scoop.it

"It’s an interesting time to be a value-conscious social media manager in the cultural sector. On the one hand Facebook has started charging to reach your hard-earned fans with your updates, while on the other hand the new service Pheed allows you to monetize your social content. This poses a question that has been in the making for years: what is the value of your social media content and what is it worth to you when you’re selling stuff such as art, heritage and culture?"

 

via @jaspervisser

more...
No comment yet.
Scooped by Antenna International
Scoop.it!

@MarDixon #Askacurator - Trends and Archives

@MarDixon  #Askacurator - Trends and Archives | Museums and Digital Media | Scoop.it

"Top questions (internationally):

 

- Is Photography allowed?

- Do you have Bears in Museums?

- What makes object/artwork in your collection makes you laugh?

- Favorite/spookiest/oddest piece? (@museumpaige drew favorite objects for those museums that responded)

- Thought process behind display.

- How are collections cleaned/dusted

- How to engage #TeensinMuseums.

- Do curators get social media?

- Do you see digital tools as a positive or negative? (QR, Apps, social media…)"

 

Via Mar Dixon.

more...
No comment yet.
Scooped by Antenna International
Scoop.it!

How Pinteresting | Edgital

How Pinterest, the social media platform, works and examples of how museums can use it. An article and two youtube video tutorials.
more...
No comment yet.
Scooped by Antenna International
Scoop.it!

The Importance of Social Media in Driving People to Your Museum or Visitor-Serving Nonprofit (DATA) |

The Importance of Social Media in Driving People to Your Museum or Visitor-Serving Nonprofit (DATA) | | Museums and Digital Media | Scoop.it

"There’s a lot of conversation about the ROI of social media and confusion about how to explain its importance to executive leaders. Need help? Here’s some data behind how social media drives attendance to visitor-serving organizations (zoos, aquariums, museums, botanic gardens, theaters, etc). The research provided here is courtesy of IMPACTS.


It’s as easy as 1-2-3 (or, rather, the transitive property in mathematics):

 

1. Reputation is a major motivator of intent to visit

2. Social media drives reputation

3. Thus, social media is a driver of visitation"

more...
No comment yet.
Scooped by Antenna International
Scoop.it!

Le Transmédia investit le secteur culturel et entre dans les musées | The rabbit hole

Le Transmédia investit le secteur culturel et entre dans les musées | The rabbit hole | Museums and Digital Media | Scoop.it
L’approche Transmédia n’est pas réservée à un secteur d’activité en particulier comme le cinéma, les jeux vidéo ou la télévision, même si ces secteurs contribuent largement à son développement.
more...
No comment yet.
Scooped by Antenna International
Scoop.it!

What does Twitter Think of Museums?

What does Twitter Think of Museums? | Museums and Digital Media | Scoop.it

"The use of social media is now standard practice in museums of every discipline. However, is social media furthering our mission and goals? How do we measure success - number of followers? Are these even the right questions?..."

more...
No comment yet.
Scooped by Antenna International
Scoop.it!

Big changes and opportunities with Facebook brand pages | MuseumNext - Europe's big conference on social media and digital media for the museums

Big changes and opportunities with Facebook brand pages | MuseumNext - Europe's big conference on social media and digital media for the museums | Museums and Digital Media | Scoop.it

"Facebook has announced that it is rolling out redesigned ‘brand pages’, which will follow the timeline format which they introduced for individual users earlier this year.

 

Is this is good news for museums? I think so. The timeline format puts updates in the context of an organisations history, allowing them to tell their story."

more...
No comment yet.
Scooped by Antenna International
Scoop.it!

The Museum of the Future » 5 things you could do with Pinterest, your institution’s new best friend

The Museum of the Future » 5 things you could do with Pinterest, your institution’s new best friend | Museums and Digital Media | Scoop.it
Photo by Karla Cantu on Flickr. Almost overnight my RSS timeline changed from “Facebook blah Facebook blahblah” to “Pinterest blah Pinterest blahblah”.

 

Pinterest is the perfect platform for culture, if you ask me. It’s the platform most suited to give meaning to our mission statements and values. Among the many, many things you can do on Pinterest (thanks Jenni), here are five I find especially valuable:

 

1. Make your blog more compelling, and easier to fill

2. Create a mindblowing gallery of influencers and influenced

3. Put your audience in the spotlight

4. Charge your brand

5. Discover trends in your target groups

more...
No comment yet.
Scooped by Antenna International
Scoop.it!

Google+ and the museum | MuseumNext - Europe's big conference on social media and digital media for the museums

Google+ and the museum | MuseumNext - Europe's big conference on social media and digital media for the museums | Museums and Digital Media | Scoop.it

It has been five months since Google+ launched, and while the initial buzz around this new social network being a potential Facebook killer hasn’t proved correct, the service has ‘slowly’ built a user base of over 50 million.

 

This week Google+ added Pages, brand-specific accounts for businesses. Companies like Pepsi, GAP and McDonald’s have been quick to set up profiles for themselves, but is there a place for museums and galleries on this new social network, and for those struggling to keep up with their institutions profiles on Facebook and Twitter is it really worthwhile adding Google+ to the mix?

more...
No comment yet.
Scooped by Antenna International
Scoop.it!

Does Augmented Reality Augment Learning? | Part 2 of 2 on Augmented Reality | Edgital

Does Augmented Reality Augment Learning? | Part 2 of 2 on Augmented Reality | Edgital | Museums and Digital Media | Scoop.it
How is Augmented Reality used in museums?
more...
No comment yet.
Scooped by Antenna International
Scoop.it!

@MarDixon -- What is Ask A Curator Day? #AskACurator

@MarDixon -- What is Ask A Curator Day? #AskACurator | Museums and Digital Media | Scoop.it

"When is Ask a Curator?

It’s an all day event on September 19th on Twitter.

What is Ask a Curator?

It’s a way to talk to curators and people who work in cultural venues you normally don’t have access to. You can ask anything that you’re curious about or want more information on.

What’s it’ like to be a curator?

How do you decide what to display?

What is the most unique object in your collection?

..."

more...
No comment yet.
Scooped by Antenna International
Scoop.it!

Museums Teaching with Facebook | Edgital

Museums Teaching with Facebook | Edgital | Museums and Digital Media | Scoop.it

"With over 500 million users, one in every 13 people on planet Earth is on Facebook. Museums, zoos, aquaria and other informal educational institutions have also jumped onto the Facebook bandwagon. Most use their page as a promotional tool – a kind of up-to-the-minute newsletter – informing their audience about events, programs and exhibitions. A few, but only a very few, use Facebook and other social media outlets as educational tools as well."

more...
No comment yet.
Scooped by Antenna International
Scoop.it!

#MuseumNext video QR codes, Smart Objects, Museums and Public Engagement.

"Check out MuseumNext’s video of Chris Speed’s and Claire Ross' presentation about Smart Objects, QR codes, Museums and Public Engagement.  More of MuseumNext’s videos are on vimeo."

more...
No comment yet.
Scooped by Antenna International
Scoop.it!

Why Offering Discounts Through Social Media Is Bad Business for Nonprofit Organizations

Why Offering Discounts Through Social Media Is Bad Business for Nonprofit Organizations | Museums and Digital Media | Scoop.it
Offering discounts through social media channels cultivates a “market addiction” that will have long-term, negative consequences on the health of your organization for two, critical reasons.
more...
No comment yet.
Scooped by Antenna International
Scoop.it!

Museums and the internet | Museum Planning

Museums and the internet | Museum Planning | Museums and Digital Media | Scoop.it

"Museums and the internet, an amazing combination! A blog or a website is a form of communication, a museum’s introduction to the world. Your internet presence is your chance to communicate with the visitor before they visit your “bricks and mortar” museum. As with any good communication, be a good listener, share information and be polite."

more...
No comment yet.
Scooped by Antenna International
Scoop.it!

Social commerce and the museum | MuseumNext - Europe's big conference on social media and digital media for the museums

Social commerce and the museum | MuseumNext - Europe's big conference on social media and digital media for the museums | Museums and Digital Media | Scoop.it

"Most cultural organisations now understand the value of social media, and big brand destinations like TATE, Guggenheim and MoMA have excelled at creating huge fan bases on Facebook and Twitter.

 

While promoting the museum offer as a whole and creating engaging posts or tweets has for many become standard practice, one area of the museum which doesn’t seem to have felt this social media impact is the museum shop.

 

Only a few institutions have Facebook pages or Twitter profiles for their retail operations. The MoMA design store has over 9000 fans, but this kind of success is the exception rather than the rule.

 

As social commerce becomes the norm for high street brands, are museum shops missing out on a vital channel to promote their offer and increase profits?"

more...
No comment yet.
Scooped by Antenna International
Scoop.it!

Rethinking the Museum for the digital age | MuseumNext - Europe's big conference on social media and digital media for the museums

"The following presentation was made by MuseumNext founder Jim Richardson at the Gulf Arts and Cultural Leaders meeting in Qatar in November 2011.

 

Conclusions

 

1. Technology: The scenarios that I’ve spoken about today aren’t science fiction. This technology is all very real and museums are making use of it, but nobody is yet using it to it’s full potential.

2. Expectations: People have access to incredible technology in their homes and I believe that this is changing their expectations of the world around them. If museums don’t do digital, then they risk seeming irrelevant in a digital world.

3. Participation: I believe that offering museum visitors participatory experiences is offering them better experiences. We should want our visitors the opportunity to step beyond passive visits and create new ways to encourage them to think about our collections and their individual place in the world.

4. Personalisation: We need to recognise that different people want different experiences from the museum, and create personalised experiences to appeal to the different motivations.

5. Future: By creating a more participatory culture in our museums, we can learn from our audiences. Giving us the knowledge to stay relevant in a constantly changing world."

 

more...
No comment yet.
Scooped by Antenna International
Scoop.it!

Museums on Instagram

Museums on Instagram | Museums and Digital Media | Scoop.it
Museums on Instagram Don’t you just hate when you go to a museum and you try to take mobile photos of the incredible architecture, or a beautiful new installation (without flash, of course), and you...
more...
No comment yet.