"The wildly popular photo-sharing application Instagram is used by millions of people around the world. Nevertheless, the social media phenomenon is often dismissed as a trivial pastime.
Interestingly, a new study conducted by researchers at the University of Gothenburg, Sweden, is now claiming that quite a lot of effort often goes into a picture before it is shared.
To be sure, the study investigated how visitors at the Gothenburg Museumof Natural History used their cellphones during a visit. Through ethnographic field studies the researchers examined how visitors documented and shared their experiences."