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Museums and Digital Media
How museums and heritage centres use new technologies and digital media
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#smwMuseSocial – Defining and Measuring Social Media Success in Museums and Arts Orgs

#smwMuseSocial – Defining and Measuring Social Media Success in Museums and Arts Orgs | Museums and Digital Media | Scoop.it

Social media practitioners from local museums and arts organizations gathered for a lively discussion about the value of social media to our institutions. Are our current social media practices engaging online communities to their greatest potential? What outcomes are we hoping to achieve? And how can we better evaluate the success of our efforts and take our social media engagement to the next level?

Our panelists shared recent research about how social media has transformed the arts in America and presented lightning talks on the social media outcome that matters most to them.
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40 (More) Ways Nonprofit Zoos, Aquariums & Museums Are Engaging Audiences Through Social Media | Know Your Own Bone

40 (More) Ways Nonprofit Zoos, Aquariums & Museums Are Engaging Audiences Through Social Media | Know Your Own Bone | Museums and Digital Media | Scoop.it

1) 100 Toys (And Their Stories) That Define Our Childhood.

2) Go, go aquariums on Instagram!

3) Thinking with The Thinker.

4) Wikipedia in the galleries.

5) Help find New York’s cutest baby!

6) #MuseumOlympics.

7) April Fools!

8) The first Pinterest contest.

9) Wrapping in Instagram and Foursquare

10) History with a side of pie.

11) Making it easy to connect.

12) Engagement-driving “content regulars.”

13) A mobile app that facilitates a trip through time.

14) Starting early on Generation Z

15) Putting visitors on YouTube for a good cause.

16) Learning through online games.

17) Sharing timely off-line experience online.

18) An online auction.

19) Fundraising through Kickstarter.

20) Foursquare still has a following!

21) Looking to the public to choose the next subject for a work of art.

22) Sharing silliness (and some seriousness, too).

23) Selecting and rewarding “insiders.”

24) Rewarding online audiences without de-valuing your product.

25) Engaging in citizen science.

26) Mobile scavenger hunts.

27) Facilitating sharing with a mobile app.

28) Current baby-naming contests.

29) Telling stories to earn donors and support conservation.

30) Using Facebook to allow for a deeper connection for special interest.

31) Enjoying the mission from your mobile at home.

32) Mastering Pinterest.

33) Interactive online tours.

34) Wikipedians supporting museums.

35) Using personal branding to promote the museum.

36) Using the web to keep folks posted while the museum… um… moves.

37) Asking the public for strategic direction.

38) Let online audiences “dig in” to information that interests them.

39) Showing folks why they should pay you a visit.

40) A completely crowd-sourced exhibit.

 

via Colleen Dilen (@cdilly)

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Social Media Primer | major social media channels used by museums | Edgital

Social Media Primer | major social media channels used by museums | Edgital | Museums and Digital Media | Scoop.it
The basics about social media platforms and how they are used by museums.
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Why Offering Discounts Through Social Media Is Bad Business for Nonprofit Organizations

Why Offering Discounts Through Social Media Is Bad Business for Nonprofit Organizations | Museums and Digital Media | Scoop.it
Offering discounts through social media channels cultivates a “market addiction” that will have long-term, negative consequences on the health of your organization for two, critical reasons.
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To pay or be paid: The value of your content on Facebook and Pheed | The Museum of the Future

To pay or be paid: The value of your content on Facebook and Pheed | The Museum of the Future | Museums and Digital Media | Scoop.it

"It’s an interesting time to be a value-conscious social media manager in the cultural sector. On the one hand Facebook has started charging to reach your hard-earned fans with your updates, while on the other hand the new service Pheed allows you to monetize your social content. This poses a question that has been in the making for years: what is the value of your social media content and what is it worth to you when you’re selling stuff such as art, heritage and culture?"

 

via @jaspervisser

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Museums Teaching with Facebook | Edgital

Museums Teaching with Facebook | Edgital | Museums and Digital Media | Scoop.it

"With over 500 million users, one in every 13 people on planet Earth is on Facebook. Museums, zoos, aquaria and other informal educational institutions have also jumped onto the Facebook bandwagon. Most use their page as a promotional tool – a kind of up-to-the-minute newsletter – informing their audience about events, programs and exhibitions. A few, but only a very few, use Facebook and other social media outlets as educational tools as well."

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Le top 10 des pages Facebook des musées francais avec ShoorK{metrix} | The rabbit hole

Le top 10 des pages Facebook des musées francais avec ShoorK{metrix} | The rabbit hole | Museums and Digital Media | Scoop.it
J’ai découvert aujourd’hui un nouveau service web bien utile pour tout ceux qui veulent optimiser leur stratégie sociale marketing sur Facebook. Ce service se nomme ShoorK{metrix} et il suit près de 1 200 pages Facebook en France.
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Big changes and opportunities with Facebook brand pages | MuseumNext - Europe's big conference on social media and digital media for the museums

Big changes and opportunities with Facebook brand pages | MuseumNext - Europe's big conference on social media and digital media for the museums | Museums and Digital Media | Scoop.it

"Facebook has announced that it is rolling out redesigned ‘brand pages’, which will follow the timeline format which they introduced for individual users earlier this year.

 

Is this is good news for museums? I think so. The timeline format puts updates in the context of an organisations history, allowing them to tell their story."

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