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Museums and Digital Media
How museums and heritage centres use new technologies and digital media
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6 social media trends in culture according to you | The Museum of the Future

6 social media trends in culture according to you | The Museum of the Future | Museums and Digital Media | Scoop.it
Photo by Simone Schoutens of Mediamatic. Most of the workshops I run I conclude with a simple and effective game I call Bag It or Bin It*.

 

So, what do our colleagues focus on when it comes to social media? Here’s 100s of ideas summarised in six clear trends:

 

1. Quantity versus quality of content
2. Measuring and analysing
3. Acceptance and organisation
4. Planning and strategy
5. New platforms
6. Target groups and key influencers

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Museums and the internet | Museum Planning

Museums and the internet | Museum Planning | Museums and Digital Media | Scoop.it

"Museums and the internet, an amazing combination! A blog or a website is a form of communication, a museum’s introduction to the world. Your internet presence is your chance to communicate with the visitor before they visit your “bricks and mortar” museum. As with any good communication, be a good listener, share information and be polite."

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Blinkster, une nouvelle alternative à la médiation culturelle classique.

Blinkster, une nouvelle alternative à la médiation culturelle classique. | Museums and Digital Media | Scoop.it

Blinkster is a new smartphone app based on image recognition technology that has already been tested at Centre Pompidou. The visitor takes a photo of an artwork and the app identifies it from the museum's database. Blinkster is already available on the App Store and Google Play.

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Big changes and opportunities with Facebook brand pages | MuseumNext - Europe's big conference on social media and digital media for the museums

Big changes and opportunities with Facebook brand pages | MuseumNext - Europe's big conference on social media and digital media for the museums | Museums and Digital Media | Scoop.it

"Facebook has announced that it is rolling out redesigned ‘brand pages’, which will follow the timeline format which they introduced for individual users earlier this year.

 

Is this is good news for museums? I think so. The timeline format puts updates in the context of an organisations history, allowing them to tell their story."

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Social commerce and the museum | MuseumNext - Europe's big conference on social media and digital media for the museums

Social commerce and the museum | MuseumNext - Europe's big conference on social media and digital media for the museums | Museums and Digital Media | Scoop.it

"Most cultural organisations now understand the value of social media, and big brand destinations like TATE, Guggenheim and MoMA have excelled at creating huge fan bases on Facebook and Twitter.

 

While promoting the museum offer as a whole and creating engaging posts or tweets has for many become standard practice, one area of the museum which doesn’t seem to have felt this social media impact is the museum shop.

 

Only a few institutions have Facebook pages or Twitter profiles for their retail operations. The MoMA design store has over 9000 fans, but this kind of success is the exception rather than the rule.

 

As social commerce becomes the norm for high street brands, are museum shops missing out on a vital channel to promote their offer and increase profits?"

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Augmented Reality Wikipedia comes to the museum

Augmented Reality Wikipedia comes to the museum | Museums and Digital Media | Scoop.it

An interactive information panels: using the code system to link QRpedia exhibits with Wikipedia articles - these are called automatically in the user's language.


Via Karim Shaboury
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The Five S’s of curators and social media

The Five S’s of curators and social media | Museums and Digital Media | Scoop.it

Erika Taylor. Open House blog. Powerhouse Museum. December 15, 2011.

My time of employment here at the Powerhouse is sadly coming to an end. Over the last 5 years I have worked on some wonderful projects, the most exciting coming from the work I do that lies in between the worlds of curators and digital teams. I created and project managed our curatorial blog Inside the Collection, designed ipad games, developed walking tour apps, and endeavoured to explore how curators could best use social media.

 

I leave you with some thoughts and future predictions about curators and social media based on my experience. They all start with S. I will call them the five S’s of curators and social media.

 

- Say it

- Say it again

- Spread it

- Stats

- Skills


Via Lori
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Instagram for museums | MuseumNext

Instagram for museums | MuseumNext | Museums and Digital Media | Scoop.it

"I feel that Instagram can offer museums a great platform to connect with the public, afterall museums are visual places and this makes it easy to capture and share pictures of events, objects and exhibitions in seconds."

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How To Generate ROI (Return On Interesting) With Content Marketing | B2B Marketing Insider

How To Generate ROI (Return On Interesting) With Content Marketing | B2B Marketing Insider | Museums and Digital Media | Scoop.it

Lately I have been having some very passionate discussions about the best place to start in Content Marketing.. Do you start with products, personas or topics?

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Rethinking the Museum for the digital age | MuseumNext - Europe's big conference on social media and digital media for the museums

"The following presentation was made by MuseumNext founder Jim Richardson at the Gulf Arts and Cultural Leaders meeting in Qatar in November 2011.

 

Conclusions

 

1. Technology: The scenarios that I’ve spoken about today aren’t science fiction. This technology is all very real and museums are making use of it, but nobody is yet using it to it’s full potential.

2. Expectations: People have access to incredible technology in their homes and I believe that this is changing their expectations of the world around them. If museums don’t do digital, then they risk seeming irrelevant in a digital world.

3. Participation: I believe that offering museum visitors participatory experiences is offering them better experiences. We should want our visitors the opportunity to step beyond passive visits and create new ways to encourage them to think about our collections and their individual place in the world.

4. Personalisation: We need to recognise that different people want different experiences from the museum, and create personalised experiences to appeal to the different motivations.

5. Future: By creating a more participatory culture in our museums, we can learn from our audiences. Giving us the knowledge to stay relevant in a constantly changing world."

 

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M&H Magazine Autumn 2011

M&H Magazine Autumn 2011 | Museums and Digital Media | Scoop.it

Cultural enagement in your pocket

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Museums on Instagram

Museums on Instagram | Museums and Digital Media | Scoop.it
Museums on Instagram Don’t you just hate when you go to a museum and you try to take mobile photos of the incredible architecture, or a beautiful new installation (without flash, of course), and you...
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What does Twitter Think of Museums?

What does Twitter Think of Museums? | Museums and Digital Media | Scoop.it

"The use of social media is now standard practice in museums of every discipline. However, is social media furthering our mission and goals? How do we measure success - number of followers? Are these even the right questions?..."

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Virtual Broad Art Museum | Michigan State University

Virtual Broad Art Museum | Michigan State University | Museums and Digital Media | Scoop.it
Virtual Broad Art Museum (VBAM) allows visitors to experience the simulation of the Museum designed by Zaha Hadid within a landscape of site-specific virtual installations.
The current installations activate VBAM through these commissioned artworks that engage the viewer through several modes of interaction – from data driven processes, social media and human interaction.
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Web & Social Media Play Leading Role in Public’s Decision to Visit a Museum (STUDY)

Web & Social Media Play Leading Role in Public’s Decision to Visit a Museum (STUDY) | Museums and Digital Media | Scoop.it
Potential museum visitors access information about the organization and decide if they want to visit by using web-based sites such as a museum’s website, social media platforms, and peer-review s...
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What Pinterest means for the arts

What Pinterest means for the arts | Museums and Digital Media | Scoop.it
What's the point of Pinterest?Matthew Caines takes a closer look and weighs up the benefits for arts organisations...
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Artists and Digital: Why Social Media Is the New Gallery

Artists and Digital: Why Social Media Is the New Gallery | Museums and Digital Media | Scoop.it

"The starving artist is such a cliche, and fortunately, it might become a thing of the past. Using social media tools and platforms, visual artists have new ways to market their work and connect with buyers far and wide. And because these websites are free to use, Facebook, Twitter, YouTube and Instagram are quickly becoming as important to an artist as the paintbrush and palette."

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The Museum of the Future » 5 things you could do with Pinterest, your institution’s new best friend

The Museum of the Future » 5 things you could do with Pinterest, your institution’s new best friend | Museums and Digital Media | Scoop.it
Photo by Karla Cantu on Flickr. Almost overnight my RSS timeline changed from “Facebook blah Facebook blahblah” to “Pinterest blah Pinterest blahblah”.

 

Pinterest is the perfect platform for culture, if you ask me. It’s the platform most suited to give meaning to our mission statements and values. Among the many, many things you can do on Pinterest (thanks Jenni), here are five I find especially valuable:

 

1. Make your blog more compelling, and easier to fill

2. Create a mindblowing gallery of influencers and influenced

3. Put your audience in the spotlight

4. Charge your brand

5. Discover trends in your target groups

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The Museum of the Future » How social media thinking could help museums to turn out all right

The Museum of the Future » How social media thinking could help museums to turn out all right | Museums and Digital Media | Scoop.it

"Photo by Camdiluv on Flickr. Last year – best wishes for 2012! – I got my hands on a copy of The Happy Museum: A tale of how it could turn out all right. It’s a happy little publication (PDF) I hadn’t heard of before about the role museums play in our changing world, and should play to remain relevant and add to a more sustainable future. And, hidden between the lines, there’s a twist in the story that takes is from society straight to social media…"

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News | National Media Museum in 'world's first for web' | M&H Online

News | National Media Museum in 'world's first for web' | M&H Online | Museums and Digital Media | Scoop.it
Work has begun on a £2 million project to create what the National Media Museum believes to be the world’s first gallery exploring how the web changed the world.
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Met Museum puts on Google Goggles

Met Museum puts on Google Goggles | Museums and Digital Media | Scoop.it

Have you ever seen a work of art—on a poster, in a book, on a billboard, or even in one of the Met's galleries—and simply had to know more about it? Google Goggles is the solution.

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Google+ and the museum | MuseumNext - Europe's big conference on social media and digital media for the museums

Google+ and the museum | MuseumNext - Europe's big conference on social media and digital media for the museums | Museums and Digital Media | Scoop.it

It has been five months since Google+ launched, and while the initial buzz around this new social network being a potential Facebook killer hasn’t proved correct, the service has ‘slowly’ built a user base of over 50 million.

 

This week Google+ added Pages, brand-specific accounts for businesses. Companies like Pepsi, GAP and McDonald’s have been quick to set up profiles for themselves, but is there a place for museums and galleries on this new social network, and for those struggling to keep up with their institutions profiles on Facebook and Twitter is it really worthwhile adding Google+ to the mix?

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Cultural Tweeters - the arts and social media: Crazy for QR?

The code on my cheese didn't have an explanation of what it was and why I should scan it, although I'm sure someone in the Digital Media department at Pilgram's Choice feels pleased with themselves (I'm now tempted to raid my ...
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How Tech Is Changing the Museum Experience

How Tech Is Changing the Museum Experience | Museums and Digital Media | Scoop.it

Museums are exploring digital and mobile technologies to enhance visitor experience. Initiatives go beyond technology within exhibits and installations, but also include more pervasive uses of tech to create interactive experiences for visitors throughout a museum, as well as remote experiences for those who cannot get there.

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