If you’ve been reading our blog for a while, you probably know that I have a particular interest in the possibilities of social media. I’ve been researching the subject like mad because I th...
Antenna International's insight:
" ... What We Could be Doing with Social Media
I just finished Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate by Amy Jo Martin. Martin runs a successful company which helps brands and celebrities fashion their social media strategies. First among the good ideas in this book is that most people structure their communications strategy in this order: announcing what they do, how they do it and then maybe they talk about why they do it. Martin recommends flipping that order so that you lead with why you do what you do. In other words, present your vision first. Then talk about how you do it, and then you can start talking about what you do. For an art museum this pattern might look like: We believe art is a transformative part of the human experience. We’ve brought together a group of really fine objects with smart, creative people to craft great ideas and moments of reflection. We run a museum. Would you like to be a part of it? ..."
"This past Tuesday I attended a panel discussion titled Will Gaming Change the Way We Learn? (full video above) sponsored by Zócalo Public Square and held at the Museum of Contemporary Art, Los Angeles. (And kudos to MOCA, Zócalo is fairly awesome and it’s nice to see them convening in a museum space.) More and more museums, as well as schools and other educational institutions, are becoming interested in the educational potential of games. Full disclosure – it was games that sparked my initial interest in digital education. Several years ago, while in grad school, I began reading about the work of Jane McGonigal, Director of Game Research and Development at the Institute for the Future. McGonigal maintains that games are powerful instigators of motivation and happiness for people, which is why folks will dedicate hours upon hours to mastering games. This feature of gaming, termed “stickiness”, is what has caught the interest of many educators. After all, anyone playing a game has to learn a lot – all the rules of the game, all the strategies, all the secret spaces."
"It’s an interesting time to be a value-conscious social media manager in the cultural sector. On the one hand Facebook has started charging to reach your hard-earned fans with your updates, while on the other hand the new service Pheed allows you to monetize your social content. This poses a question that has been in the making for years: what is the value of your social media content and what is it worth to you when you’re selling stuff such as art, heritage and culture?"
"To address the most important issue first: there is no such thing as digital storytelling. There’s only storytelling in the digital age, and frankly speaking this isn’t much different from storytelling in the age of hunters, gatherers, dinosaurs and ICQ. This doesn’t mean it cannot be challenging to tell a story people react upon online. On any given moment, hundreds of stories are unfolding around you, on Facebook, Twitter, and in niche social spaces. Many of them are much more interesting than anything a museum can possibly offer, at least, in the right here right now (because Justin Bieber might have really died this time, and you don’t want to be the last person to retweet that, do you?)."
"La première édition de I LOVE TRANSMEDIA aura lieu à Paris du 18 au 20 octobre 2012. Dédié aux écritures innovantes et interactives, cet événement présentera aux professionnels et au grand public les dernières évolutions en matière de contenus culturels. A la croisée de toutes les formes d’expression culturelle, recourant aussi bien à l’univers de la fiction linéaire traditionnelle, à l’univers du jeu (jeux de rôle, jeux vidéos, etc…), au web, aux médias sociaux ou encore au spectacle vivant, le transmedia permet au spectateur de vivre une expérience hors du commun. A travers une exposition d’oeuvres réalisées par des équipes issues d’écoles et d’universités de premier plan, ainsi que des tables rondes et rencontres réservées aux professionnels, les visiteurs auront l’occasion de comprendre le transmedia et son impact sur la télévision, le cinéma, le jeu vidéo ou le spectacle vivant."
"Working with digital tools does not mean thinking only about what faces the public – apps, in-gallery kiosks, iPads used on tours, etc. These things are exciting and wonderful. But back end organization can benefit greatly from making the digital shift as well."
"AMSTERDAM.- In the presence of Her Royal Highness Queen Beatrix, the renovated and expanded Stedelijk Museum Amsterdam will celebrate its official re-opening on Saturday, September 22, 2012. This leading international institution of modern and contemporary art will begin welcoming the public on September 23, following the most ambitious transformation in its history.
A complete renovation of the Stedelijk’s historic 1895 building, designed by A.W. Weissman, has converted virtually all of its spaces into galleries, enabling the first comprehensive display the Stedelijk has ever mounted of its permanent collection, widely acknowledged to be among the most important in the world. The vibrant new building designed by Mels Crouwel of Benthem Crouwel Architects, measuring 9,423 square meters (101,428 square feet), will provide vast new space for the Stedelijk’s renowned and influential temporary exhibitions, as well as a host of new amenities. The innovative design also re-orients the entire Museum to face onto the great public lawn of Amsterdam’s Museumplein (Museum Plaza), creating an active common ground for the first time among the Stedelijk and its neighbors, the Rijksmuseum, the Van Gogh Museum, and the Concertgebouw."
"With over 500 million users, one in every 13 people on planet Earth is on Facebook. Museums, zoos, aquaria and other informal educational institutions have also jumped onto the Facebook bandwagon. Most use their page as a promotional tool – a kind of up-to-the-minute newsletter – informing their audience about events, programs and exhibitions. A few, but only a very few, use Facebook and other social media outlets as educational tools as well."
As part of the first demonstration of laser communication with a satellite at the moon, scientists with NASA's Lunar Reconnaissance Orbiter (LRO) beamed an image of the Mona Lisa to the spacecraft from Earth.
The iconic image traveled nearly 240,000 miles in digital form from the Next Generation Satellite Laser Ranging (NGSLR) Station at NASA's Goddard Space Flight Center in Greenbelt, MD, to the Lunar Orbiter Laser Altimeter (LOLA) instrument on the spacecraft. By transmitting the image piggyback on laser pulses that are routinely sent to track LOLA's position, the team achieved simultaneous laser communication and tracking.
"...After seeing these exhibitions I’ve been pondering how digital media is used in the galleries. I’ve been considering how we can increase the use of digital media in the galleries to engage our visitors and bring the objects to life. These two exhibitions are examples of this type of digital media. A way to make the average physical visit to the museum more interesting (Howard’s article calling museums boring still haunts me I suppose)... what interesting digital media is currently in-galleries and what might be coming soon. Here is a short and certainly not comprehensive, list of what I have gathered.
1) Gesture Based Computing 2) Reactive Digital Walls 3) Immersive Multimedia 4) Participatory Digital 5) Augmented Reality 6) 3D Interactive Application
"The first in a two-part series, entitled Art in the Digital Age, looks at how artists have evolved to take advantage of the new technologies available to us in the online era. Here Shane Walter, the founder and creative director of onedotzero, highlights a key difference between 'online art' and 'art online' "
Museums and galleries should be using new technologies and media to teach, engage and immerse visitors in the art they are viewing, says Local Projects founder Jake Barton.
Speaking at Wired 2012 about the future of cities, Barton explained how he was given the opportunity to help the Cleveland Museum of Art achieve this using touchscreens, live cameras and video, turning visitors into the curators of their own experience in the process.
"What is Augmented Reality and how can you create it?
Imagine if you will a life-size Tyrannosaurus Rex standing in front of you snapping his sharp, sharp teeth in your direction. No, scientists have not succeeded in using DNA extracted from a mosquito in fossilized amber to create dinosaurs. This is curatorial knowledge and technical expertise making a science fiction movie into an educational reality. Your ipad can act as a window through which you can see what a dinosaur skeleton would look like with flesh. Doesn’t it sound awesome?! Let me tell you from firsthand experience, it is. And so is its potential for all sorts of museums – including yours."
“Unlike science and technology, very little is known about how R&D is managed by cultural institutions, how it should be evaluated, and how well the knowledge created through R&D diffuses (or not) across organisations”
With this in mind over the past year we have been muddling through on the Social Interpretation project (SI) at The Imperial War Museums with the overarching aim of finding out what R&D is in a museum context, what’s possible in the timeframe and within certain budget constraints. So here’s a list of things we’re learning about R&D in a museum context:
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