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Museums and Digital Media
How museums and heritage centres use new technologies and digital media
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#smwMuseSocial – Defining and Measuring Social Media Success in Museums and Arts Orgs

#smwMuseSocial – Defining and Measuring Social Media Success in Museums and Arts Orgs | Museums and Digital Media | Scoop.it

Social media practitioners from local museums and arts organizations gathered for a lively discussion about the value of social media to our institutions. Are our current social media practices engaging online communities to their greatest potential? What outcomes are we hoping to achieve? And how can we better evaluate the success of our efforts and take our social media engagement to the next level?

Our panelists shared recent research about how social media has transformed the arts in America and presented lightning talks on the social media outcome that matters most to them.
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Going from measuring online success to measuring significance | The Museum of the Future

Going from measuring online success to measuring significance | The Museum of the Future | Museums and Digital Media | Scoop.it
Photo by Allison on Flickr. I recently realised that we, cultural institutions, are using the wrong metrics to measure our online success, because we’re measuring just that: generic success.
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Le top 10 des pages Facebook des musées francais avec ShoorK{metrix} | The rabbit hole

Le top 10 des pages Facebook des musées francais avec ShoorK{metrix} | The rabbit hole | Museums and Digital Media | Scoop.it
J’ai découvert aujourd’hui un nouveau service web bien utile pour tout ceux qui veulent optimiser leur stratégie sociale marketing sur Facebook. Ce service se nomme ShoorK{metrix} et il suit près de 1 200 pages Facebook en France.
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