Katherine Brooks: "Scott Snibbe is a New York-based media artist whose innovative vision has taken the art and music worlds to new depths of interactivity. From giant, digital public installations to touch-screen based art, the visual artist behind musicians like Bjork and Passion Pit is bringing together art, music and technology in groundbreaking ways."
David D. Burstein: "A show like Breaking Bad doesn’t just spring fully formed from a writer’s mind. Here, series creator Vince Gilligan talks about the ways he worked on character and story and pushed the show to places even he didn’t anticipate" ...
A sensory journey across Westeros: To set the stage for the premiere of HBO’s Game of Thrones – a new show based on George R.R. Martin’s epic fantasy series – we launched an immersive narrative campaign designed to evoke the mythical world of Westeros.
It utilized unique experiences that engaged the five senses – scent, sound, sight, touch and taste - and rolled out over five weeks. The campaign came alive influencer outreach, on the web and social networks, and on the streets of major cities.
At the same time, we created a fan engagement campaign – The Maester’s Path – in which online communities worked together to unlock exclusive video rewards. Each video was connected to the five senses and was carefully selected to increase buzz and anticipation for the show.
... After a string of behind-the-scenes successes, Quinn may be about to transform the art of storytelling itself. This summer he will launch The Silent History, a sprawling electronic novel that plays with the mechanics of how stories are told, taking full advantage of the tablet’s GPS and touchscreen, along with platform features like in-app purchasing.
It will be the first release from Ying Horowitz & Quinn, the San Francisco publishing house Quinn co-founded in January. Judging by samples shared with Wired, The Silent History is part book, part multiplayer game, part Google map, and entirely revolutionary.
“I love the printed book,” Quinn says. “But I’m not romantic about the book, either.”
The Irish Internet Association (IIA) is sending a bright orange mobile training unit to a town near you as a new campaign to Digitise the Nation takes to the road to bring basic digital skills to everyone in Ireland.
Cable social-TV activity in June topped May by nearly half while broadcast social-TV activity fell -- with one big exception in ABC.
In June alone, Trendrr tracked more than 81 million social-TV conversations and interactions. That's an all-time high, a 15% increase from May 2012 and a 681% increase from June 2011. One caveat: Trendrr has broadened its data collection over time. For instance, check-ins from Viggle contribute to higher overall year-over-year social-TV activity numbers; Viggle didn't even exist at this time last year. Cable social-TV activity in June grew by 45% from May, with more than 55 million conversations and interactions. Broadcast, on the other hand, shrank by 18% from May to June -- a reflection of the fact that May was when a majority of broadcast-network season finales happened. ABC, fueled by more than 13.5 million social conversations and interactions surrounding the NBA Finals, was by far the most socially engaging broadcast network in June.
Editor’s NoteThis is the third and final excerpt that we’re running from Winning the Story Wars: Why Those Who Tell--and Live--the Best Stories Will Rule the Future by Jonah Sachs...
...in past posts in this series we’ve explored the critical importance of basing marketing efforts on values. Still, it goes without saying that viral success takes something more--some spark of joy or emotion or outrage that takes a message from launch to world famous in seconds.
That something more can be revealed by looking at a couple of the most iconic Internet viral successes through an unlikely lens--the evolution of the human brain. What we’ll discover are three universally powerful viral story elements: Freaks, Familiars, and Cheats. Anyone who wants to be heard in this world of noise and clamor has a stake in understanding these shortcuts to audience attention....
Innovation depends on storytelling: leaders need to create stories and use themes that motivate, stories provide key frameworks that give direction to innovative processes and create an emotional background that give people a reason to participate in innovation.
Here's Pixar Studio's 22 rules to phenomenal storytelling that can be applied to innovation as well as creating good entertainment.
As the giant spaceship crashes into the mysterious planet, the seats inside the movie theater heave back and forth and rumble like an earthquake .
The 4-D experience is wowing fans in South Korea, Thailand and Mexico, where CJ Group has 29 specialty theaters that regularly screen big Hollywood titles such as"Avatar,""Pirates of the Caribbean: On Stranger Tides" and"Prometheus," which featured the crashing spaceship.
Now CJ Group is close to finalizing a deal with a nationwide U.S. chain to create nearly 200 4-D theaters in the next five years, with the first to open this year in Los Angeles, New York and several other major cities.
CJ Group executives say its 4-D venues already draw sellout crowds from Seoul to Mexico City, and they predict that U.S. audiences are ready to shell out an extra $8 for the new movie experience. They say 4-D technology will help reverse the longtime decline in cinema attendance in the U.S.
Tim Wood: "Bansky as most of us have seen, is the master of rich storytelling. Changing the messaging of something we are used to seeing makes Banksy’s brand voice ever so creative and powerful."
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