"How does social media activity impact SEO? That's a common question these days as publishers try to make the most of search and social for audience development.
While the role of social media signals in Google and Bing’s ranking algorithms is still evolving there are already a number of ways that social media is having a clear influence.
Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic:
1. Annotations in the Search Results
Both Google and Bing use social data to annotate select listings on their search engine results pages.
2. Personalized Rankings
In addition to annotations the engines also personalize the order of their search results based on a number of factors including social connections and activity.
3. Secondary Links
When it comes to ranking factors links are still much more important than social shares. A link from a quality, trusted site has considerably greater weight than a like, tweet or +1.
4. Highlighting Authors
In some instances Google is now highlighting author information in its search results.
Beyond author markup in the search results, both Google and Bing are beginning to utilize the concept of AuthorRank in which trusted, popular authors may be given a boost in search and social media visibility".
As search algorithms continue to change, and give more value to social search, it is more important than even for B2B companies to create an integrated approach to social media to improve their SEO, or search engine optimization.
SEO is based on two different types of factors, on-page, which you control and off-page, which you don’t control.
But using social media can help the social signals that search engines now use as part of how they serve up their search results.
1. Create a Unified Keyword Strategy
2. Make Your B2B Blog As Social As Possible
3. Encourage Employee Sharing of Content
4. Leverage Your LinkedIn Network
5. Properly Name Your Social Media Profiles
6. Write Compelling Social Media Posts for Readers, Not Spiders
"Social media has a pretty steep learning curve, and when you’re a brand using these tools for the first time the wealth of information in how to best leverage platforms such as Twitter, Facebook, LinkedIn, Google+ and Pinterest, as well as blogs and video, can be overwhelming".
I think it depends on what your message is as to which social media profile you'll use to share a message. When I want to learn how to do something, I'm going to YouTube first. If I'm looking for links to great SEO articles or info on social media marketing, I go to Twitter. If I find a cool photo (like R2D2 built out of legos) I'm posting it on Pinterest. If I'm being silly, I upload photos to Instagram. If I need to blast a message to my friends and family about a party, it's going on Facebook. How do you use social media?
Content marketing, social media, video, and public relations affect a web presence and organic search rankings. These tactics can have a significant positive impact on SEO including: rank, backlinking, social signal generation and fresh content.
"Social media and SEO are very much separate line items in a marketing budget, but content socialized at the page level through Google+, Facebook, Twitter, Pinterest and YouTube generates social signals which can positively impact SEO and an organic search ranking.
The most direct link between SEO and social media is Google+ and Search plus Your World. If you haven't yet started to build out your personal and business Circles, please do. A piece of content shared through your Circles has an opportunity to be found by your followers through Search plus Your World – before your competitors’ content is found".
"It looks as if Google is testing a move away from showing the traditional 10 listings to only displaying seven, and it also appears that it’s even easier than ever for one site to dominates all those results.
Why only 20% and not all the results? It seems that Google is tying the new display format to whether “sitelinks” appear with listings".
From The Article: "Both the Panda and Penguin updates contained very clear messages for marketers: stop focusing on technology and tricks and start focusing on people. If your website appeals to people, it will appeal to Google's algorithms too.
But the Panda and Penguin messages go deeper. With them, the search engines are openly acknowledging that a website isn't the only place on the Web that a brand needs to maintain a strong presence.
The interactive exchanges that people have with each other and with the brand--online--are happening in the social media channel, and the search engines are placing an increasing importance on how these conversations influence their views on brands and how their websites should rank.
This means that a brand can no longer rely on a well-optimized website to earn Google's attention. A brand must be a conversationalist, going where the people are and engaging them in discussion, and by doing that earn a wonderful reputation.
Smart brands are doing this by fully leveraging each social channels particular properties".
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.