Multimedia Journalism
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Multimedia Journalism
Essential reading for journalists working with mobile, social and multimedia platforms
Curated by Andy Bull
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Rescooped by Andy Bull from Journalism and the WEB!

Facebook is no longer a social network. It’s the world's most powerful news reader

Facebook is no longer a social network. It’s the world's most powerful news reader | Multimedia Journalism |
It was barely two years ago that things were starting to look absolutely awful for Facebook. Its stock was hitting one new low after another, at one point falling to half of its IPO value. General ...

Via Pierre Levy, Luís António Santos, Manuel Pinto, Rodrigo Mesquita
Fabrice Marcoux's curator insight, August 6, 2014 2:52 PM

Facebook était condamné, disait-on il y a un an. Et voilà qu'il semble que son orientation ait basculé vers la seconde partie de la mission : non plus être en lien avec ses proches, mais partager ce qui nous intéresse avec le monde.

Mark William's curator insight, July 30, 2015 9:28 AM

“Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.”

Rescooped by Andy Bull from Social Media Bites!!

4 Ways to Increase Your Facebook Page Visibility

4 Ways to Increase Your Facebook Page Visibility | Multimedia Journalism |

Have you noticed less interaction on your Facebook page in the last few months? Here are 4 tips from Social Media Examiner to put you back in the frame . . .

Via David Blundell
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Rescooped by Andy Bull from SOCIAL MEDIA, what we think about!!

Facebook rolling out option for fans to receive notifications about page posts

Facebook rolling out option for fans to receive notifications about page posts | Multimedia Journalism |

Facebook’s algorithms are sometimes a problem for fan pages who publish only a few posts. The problem is that they don’t appear in the stream of their fans. With this new feature, that could change, if the fan... activates this new option. Interesting! [note Martin Gysler]


Facebook is rolling out a new feature for users to opt in to receive notifications every time a page makes a post.


This seems to be a solution for fans who don’t want to miss any page posts that might not make it into their News Feed because of Facebook’s algorithms. For example, some users might want to be aware of all posts from a news publication, an artist they really like or a small business that doesn’t post very often. The feature is similar to the “close friends” option, which alerts users each time a new update or photo is shared by someone on the list.


Read more:

Via Martin Gysler
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Rescooped by Andy Bull from Storytelling, Social Media and beyond!

Social Media has Evolved into the Art of Storytelling, and We Must All Become Masters of it.

This piece was written by Lauren Fisher for Simply Zesty - Lots of good insights and resources. I'm paraphrasing what caught my attention from the perspective of brand storytelling and how important narrative is in today's marketplace.


Social media now as an essential form of communication, another side we don't often consider is its role in the evolution of storytelling. Throughout nearly every society and stage in history, storytelling has had a crucial role to play.

How this applies to social media

**we are now all storytellers, telling a story about ourselves through social media that plays a crucial role in the way in which others perceive us, but also, interestingly, how our own lives are preserved.

Here's my takeaway:

**It's important for brands to tell stories that speak to their consumer's needs and core values. Stories that are constantly evolving and living in real time because of digital technology and social networking .

**Stories become conversations that can lead to transactions and brand loyalty

Those brands or individuals that are succeeding the most in social media are those that are able to tell the best stories through digital means, in the most interesting ways.

Some people understand this better than others. Some for example understand the need to constantly create new ‘chapters’ in the story, to use social media constantly to share and create information so that our own personal timelines or stories consistently grow and provide entertainment.

Not only building up a more complete history of ourselves, but a more adept form of entertainment at the time. In just a few years we will have mastered the art of social media and that means we will have become masters of storytelling.

********The consequences of this for society are wide-reaching and most importantly, fundamental for connecting societies and individuals in a completely new way.

Curated by Jan Gordon covering "Storytelling, Social Media & Beyond"

Read full article here: []

Via Gregg Morris, janlgordon
janlgordon's comment, November 20, 2011 10:29 AM
Hi Gregg, This piece is a real gem, thanks for sharing it!
Gregg Morris's comment, November 20, 2011 10:49 AM
Thank you Jan!