Despite these recommendation, which I follow pretty closely with my clients, Buffer ups the ante on some social networks — most notably Twitter, where they post 15 times a day. Even Buffer agrees that sharing more than 1X per hour is going to cost you big time.
Buffer isn’t the only one to recommend how often you should post on social media. Recommendations run the gambit, with some recommending fewer and some recommending more posts/ day.
I would like to point out 2 things about how often to post on social media.
- Be consistent — once you’ve determined how often to post, keep your queue full so you’re consistently sharing content on schedule.
- Don’t fall behind in blog posts, especially. Posting 2X per week is optimal, posting infrequently or inconsistently can damage your SEO and reduce ROI from your website.
My recommendation is to experiment with different sharing schedules to see where engagement begins to drop off....
Via Jeff Domansky