Higher quality press releases issued by medical journals were associated with higher quality reporting in subsequent newspaper stories. In fact, the influence of press releases on subsequent newspaper stories was generally stronger than that of journal abstracts. Fundamental information such as absolute risks, harms, and limitations was more likely to be reported in newspaper stories when this information appeared in a medical journal press release than when it was missing from the press release or if no press release was issued. Furthermore, our data suggest that poor quality press releases were worse than no press release being issued: fundamental information was less likely to be reported in newspaper stories when it was missing from the press release than where no press release was issued at all.
As a community manager working with multiple social channels, it is a challenge to try and create engaging dynamic content, share it, and track it. After establishing the branding voice (tone), I consider the content format and ...
Social media can seem overwhelming. Let's face it, if you are running a business, you are really busy running the business, right? Have you ever thought, “I just want someone else to do it for me!” You're in luck.
Robin Good: Not everyone likes YouTube new interface facelift, but what counts, is how effective your YouTube presence is in helping you reach your audience and in be found, linked and discovered by new potential fans.
Casey Zeman at SocialMediaExaminer has some good, illustrated advice, to share.
Here my key takeaways:
"#1: Add Your Custom URLs in the Newly Placed Description Area
#2: Add Overlays to ALL of Your Videos
(Previous YouTube guidelines required you to promote your videos in order to take advantage of YouTube’s self-branded overlays. However, YouTube has changed that requirement. You don’t need to have a running and approved promotion for a specific video to take advantage of overlays.
Now you can simply create the promoted video, pause the campaign and still have the power of the branded overlay.)
Sydney Morning Herald...Google restores banned travel websiteSydney Morning HeraldEVEN in this day and age, Goliath can still be humbled by a David - in this case a small businessman who went to the regulators after Google arbitrarily kicked him off...
Eric Harr is the new Social Media Expert for CBS News and the Founder & President of Resonate Social Media. This post is excerpted from his best-selling new book: “The REAL TRUTH About Social Media: 8 Timeless Truths ...
Makemynewspaper.co.uk is a short-run newspaper service company (100 issues or more) offering free online newspaper design. Plus printing and delivery solutions to the general public at wholesale pricing.
Multimedia Journalism: A Practical Guide will be running a guide to using it, and offering two j-schools, hyperlocals or startups in the UK the chance to win a free print run of 150 copies for a 16-page tabloid newspaper. Check at http://www.multimedia-journalism.co.uk/masterclasses for details on when the competition will launch, or follow @andybull on Twitter
USA TODAY#McFail? McDonald's Twitter campaign gets hijackedUSA TODAYBy Paul Sakuma, AP/file By Paul Sakuma, AP/file Earlier this month, the fast-food chain was forced to pull down a social media campaign it had launched on Twitter using the...