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How Twitter May Change Sports And Social Media As We Know It - Forbes

How Twitter May Change Sports And Social Media As We Know It - Forbes | Multimedia Journalism | Scoop.it
How Twitter May Change Sports And Social Media As We Know It Forbes Social media and internet companies have long searched for stable revenue and earnings beyond the hype of connecting people for free.
Andy Bull's insight:
Not sure about Twitter Amplify, could interfere with what Twitter does well, and why we use it. Can't blame them for trying to monetise though
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Lindsee Allienello's comment, September 12, 2013 4:59 PM
Lindsee Allienello
Sports Management 101
13 September 2013
Current Events
Article 2:
“How Twitter Amplify May Change Sports and Social Media As We Know It”
1. By reading this article I learned that a very popular social media website called twitter, has created a new thing called “twitter amplify”. What this does is, “It is a way to generate advertising revenue through an economic interconnectedness between itself, companies that provide sports content, and their sponsors” (Forbes.com). In other words, twitter would make it easier for the sports fans to watch highlights of the game or just certain clips from the game. By doing so, twitter and the company that they are working with would gain revenue. If this idea was to catch then twitter want to be companies and fans would all try and jump on the gold rush. I also learned that if this was to be successful then the viewership of full games or buying tickets to go to the games could suffer tremendously meaning some companies would be put out of business.
2. The information that I found interesting in this article is that a social media website could potentially change the whole idea about how viewers watch games and contests. Instead of paying to go see the games or even watching the games or contests on television, fans could just go to twitter to watch important clips and highlights from the game in half the time. To the fan it would make the game or contest go even faster. For example baseball could be a very boring game to watch, so if you just wanted to see the highlights or hot plays of the game you could just go to twitter and see them in half the amount of time.
3. I selected this article because I am a person who uses twitter very often throughout the day, and I also am in love with sports. However, the whole idea of being able to see short clips and highlights on twitter is not appealing to me at all. I am the type of person who would rather buy a ticket and go to the event or be able to watch the entire game or contest from the coziness of my own house.
4. This information will help me in the sports management industry because if this program does end up taking off, using twitter will be a way that I could target certain consumers. After all, you are always trying to get your idea or product of sport to all consumers. Using twitter would be a way to target the consumers who would all for this new “twitter amplify” idea.
Dan Zabbo's curator insight, November 15, 2014 9:24 PM

After reading this article, I learned about Twitter's new business strategy that has allowed them to transform the business and advertisement strategy of social media. Twitter Amplify is the name of Twitter's new strategy which combines sports organizations, sponsors, and itself to created advertisement revenue. Twitter allows organizations like ESPN  to run highlight videos and in return they allow companies to hold advertisements on those videos and the money is shared between the three entities. This strategy has made Twitter unique from all other social media sites as it doesn't just make money off of allowing people to connect for free.By breaking the seal for social media in the advertisement and sports industry it may be a step ahead of all other social media sites. I found this article to be interesting because in most sports organizations make large revenue off of advertisements from companies and now with Twitter Amplify sports organizations are dividing their revenue with Twitter in return for more exposure. This is another example of how social media is transforming the sports industry. I picked this article because I found it to be unique because it is the first time a social media entity was able to gain revenue from advertisements and business together. This new strategy from Twitter will help me in the sports industry as it displays new creative business strategies for sports organizations to gain revenue through social media. Information like this will be valuable in the future as social grows and new strategies will attempt to be created to be beneficial for both sports and social media,

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Multimedia Journalism
Essential reading for journalists who want to work with mobile, social and multimedia platforms
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Lessons for journalists from the fake chocolate weight-loss research which duped UK news outlets | Press Gazette

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Video Techniques - Digital Media

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Here are some shooting tips to help you avoid some of these common mistakes.
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20 tools and resources every journalist should experiment with

20 tools and resources every journalist should experiment with | Multimedia Journalism | Scoop.it
From sourcing and reporting stories to producing and distributing them, here are some tools which will (hopefully) make your life easier
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Here’s why Google+ and Google Photos are now separate services

Here’s why Google+ and Google Photos are now separate services | Multimedia Journalism | Scoop.it
During today’s keynote at I/O, Google had a lot to say about how their new Photos service works. At a separate event after the keynote, Google made it clear Photos doesn’t belong to Plus.
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Using the Rule of Thirds: Photography Tips | Pro Moments

Instagrammer, Cat Vezmar, tells us all about the rule of thirds and how you can use this really simple technique to improve your photography, whether it be on a ...
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How to identify images that have been altered using multimedia forensics | Reveal

How to identify images that have been altered using multimedia forensics  | Reveal | Multimedia Journalism | Scoop.it
RT @RevealEU: @tomayac This may also be of interest: http://t.co/0H8DDEqkDf Work on image #verification by @sympapadopoulos et al
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Looks like an interesting development in exposing faked images.
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I, for one, welcome our new newsstand

Facebook just gave publishers almost what I was wishing for.
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Great, positive analysis of what Facebook offers news publishers
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Here’s why media companies should pay attention to Snapchat

Here’s why media companies should pay attention to Snapchat | Multimedia Journalism | Scoop.it
Snapchat may still be seen by some media companies as a toy for twenty-somethings, but it is rethinking how news content works better than many existing players.
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Five Tips For Covering Agriculture

Five Tips For Covering Agriculture | Multimedia Journalism | Scoop.it
From following commodity prices to food trends, there are many different aspects of the agriculture beat you’ll need to understand in order to best report on area farming. Here are our five tips for reporting on agriculture and money:
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Genetically Modify Your Own Frankenbugs, No Lab Necessary

Genetically Modify Your Own Frankenbugs, No Lab Necessary | Multimedia Journalism | Scoop.it
 We often think of bacteria as something bad, but switch a few genes here and there and they have the possibility to detect cancer, prevent mosquitos from transmitting Malaria or produce diesel fuel.
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Play the News: Fun and Games in Digital Journalism

More than ever before we’re consuming news in strange contexts; mixed into a stream of holiday photos on Facebook, alongside comedians’ quips on twitter; between Candy Crush and transit directions on our smartphones.
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Foursquare returns to its roots in bid to win back users - Fortune

Foursquare returns to its roots in bid to win back users - Fortune | Multimedia Journalism | Scoop.it
Foursquare used to be fun, and then it was ruined. A recent update might be enough to all change that.
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5 ways news outlets can make sense of audience data

5 ways news outlets can make sense of audience data | Multimedia Journalism | Scoop.it
From the big questions to the right tools, two data experts shared advice for organisations to manage and monitor analytics at the recent Collision conference in Las Vegas
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Why news publishers should end Google's free ride and adopt Spotify-style business model | Press Gazette

Why news publishers should end Google's free ride and adopt Spotify-style business model | Press Gazette | Multimedia Journalism | Scoop.it
Press Gazette, Britain's Journalism Weekly: news, analysis and jobs
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Tip: Remember these flow charts for data gathering

Tip: Remember these flow charts for data gathering | Multimedia Journalism | Scoop.it
What are the best tools and techniques for finding the data you need?
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Data journalism: How to find stories in numbers

Data journalism: How to find stories in numbers | Multimedia Journalism | Scoop.it
Sandra Crucianelli offers tricks and tools for finding, interpreting and presenting stories from data.
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The Different Types of Headshot Photography

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Ways to create online story packages - great case studies

Ways to create online story packages - great case studies | Multimedia Journalism | Scoop.it

Here are examples of different approaches to online story packages, grouped into general categories that define how they’re presented or organized, or by the type of media that is dominant in the narrative (and many of the story packages combine elements from several different categories).

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Infographic: How to create great journalism online

Infographic: How to create great journalism online | Multimedia Journalism | Scoop.it
Feeling inspired (and not a little hungry) as a I left the Regional Press Awards last Friday, I did what any sane person in that situation would do: Head to Upper Crust at Euston for a sandwich, before turning my thoughts into a Venn Diagram.
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How to liveblog a major event

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Google Adds Tweets To Its Mobile Search Results

Google Adds Tweets To Its Mobile Search Results | Multimedia Journalism | Scoop.it
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Former News of the World reporter Neville Thurlbeck reveals 25 years of 'Tabloid Secrets' - exclusive book extract | Press Gazette

Former News of the World reporter Neville Thurlbeck reveals 25 years of 'Tabloid Secrets' - exclusive book extract | Press Gazette | Multimedia Journalism | Scoop.it
Press Gazette, Britain's Journalism Weekly: news, analysis and jobs
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Facebook’s Quest To Absorb The Internet

Facebook’s Quest To Absorb The Internet | Multimedia Journalism | Scoop.it
Facebook never wants you to leave, so it’s swallowing up where you might try to go. A few years back, its News Feed brimmed with links to content hosted elsewhere. News articles, YouTube clips, business websites, ads for ecommerce stores.
Andy Bull's insight:
The context behind Facebook's tie-ups with Gawker, NYTimes etc
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When Everything Is Facebook, Facebook Sets the Standards

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This is the day that the New York Times, National Geographic, and BuzzFeed, among others, began publishing stories directly to Facebook.
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