Snapchat took a step towards becoming a serious publishing platform in January with its Discover feature. The problem is, a big part of online publishing is being able to share content with your friends, which Discover doesn’t let you do.
This week on What to Think, we speak with Michael Tolkin. He’s the chief executive of IMAX Labs, an innovation lab that’s backed by IMAX Corp., the entertainment technology company with special theaters throughout the world.
This post first appeared on Buffer. So much of digital marketing these days is about producing high-quality content that gets published and shared. You can control the publishing part. Can you control the sharing part?
Andy Bull's insight:
Really useful, detailed analysis of the types of post that get most traction on social media, from the Buffer team
Even as Facebook tries to convince news publishers like the New York Times to publish directly on its platform--instead of just posting excerpts with links to their websites--the company continues to demonstrate why that is such a Faustian bargain.
This post first appeared on Medium. Podcasts are blowing up, great stories are reaching more people than ever, people are paying for content, and the modern web is giving the world a better platform to tell stories than the world has ever seen.
This post first appeared on Buffer. If you feel challenged by Facebook marketing these days, you should know you’re not alone. In an increasingly crowded news feed, Facebook’s algorithm updates can make it tough for brands to get much notice.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.