If you sink enough money into most marketing tactics, you’ll see nearly immediate results. Since content marketing is often an exception to this rule, many marketers mistakenly think their content strategy is ineffective if results don’t come quickly.
Content marketing is not a quick fix. If you’re just beginning to execute on a content marketing plan or launching a new strategy, you need to be patient and know when to expect certain results. You will probably see an initial spike in traffic and social shares after publishing, but you likely will not see the biggest perks of content marketing occur until long after you’ve hit publish.
Sustained, strategic content marketing efforts can bring significant SEO benefits. This is where many businesses will likely see the greatest return from content marketing, yet SEO improvements can take months to materialize.
The good news is that once you do start seeing SEO benefits from content marketing, you’re likely to see a compounding return. In other words, your initial efforts will keep bringing value long after you’ve put the work in....
"One of the things you've seen across the marketplace for the last five years is a lot of companies are chasing the same kind of traffic from the same social distribution mechanisms...It's not a recipe for producing a distinctive media brand."...
As readers worldwide increasingly rely on distributed news—found through social media and other aggregators, rather than on a publication’s homepage—their awareness of newspaper brands and individual journalists may be deteriorating.
The ad was launched in 2009 to promote the iPhone. It was simple and catchy: If you want to check snow conditions on the mountain, there's an app for that. If you want to check how many calories are in your lunch, there's an app for that.
Need more proof that second screens are fast becoming first screens? Both Facebook and Twitter announced this week that they were partnering with news organizations to broadcast the presidential vice presidential debates live on their platforms.
Twitter is finally, at long last, relaxing its 140 character limit with a move it should have made years ago. The company today announced that most things that aren’t plain old text or emojis will no longer count toward your character limit.
Twitter’s Moment’s feature is one of the most interesting tools to be introduced to the platform in the last few years, but it’s been limited in that only the wizards at Twitter HQ and a select few partners could create them. That’s now changing. The company today opened up Moments so that anyone can make one about …
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.