So why are marketers still insisting on continuing to design this way?
As previously mentioned, the thinking behind the tactic is that the average user is too lazy to scroll down. But if you’re reading this right now on a phone or tablet or maybe even your laptop, chances are you’ve already done plenty of scrolling to get this far.
Are you exhausted? We didn’t think so.Furthermore, studies have disproven this aged assumption, as 66% of attention on a normal media page is spent "below the fold."...
The annual tech festival South By Southwest Interactive is widely regarded as an indicator of things to come across industries, and journalism is no exception. As a matter of fact, this year’s edition of SXSW was the first to have a dedicated “Journalism” track.
Each term, the University of Oregon invites guest speakers in the academic and professional media industry to participate in the “Demystifying Media” program. The lectures aim to challenge faculty and staff by introducing them to the latest thinking in media research and practice.
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