Facebook founder Mark Zuckerberg has hit a rough patch in his quest to prove to the world that his company is a technology platform rather than an editorially driven, sentient publisher of the world’s self-expression, which carrie...
If you sink enough money into most marketing tactics, you’ll see nearly immediate results. Since content marketing is often an exception to this rule, many marketers mistakenly think their content strategy is ineffective if results don’t come quickly.
Content marketing is not a quick fix. If you’re just beginning to execute on a content marketing plan or launching a new strategy, you need to be patient and know when to expect certain results. You will probably see an initial spike in traffic and social shares after publishing, but you likely will not see the biggest perks of content marketing occur until long after you’ve hit publish.
Sustained, strategic content marketing efforts can bring significant SEO benefits. This is where many businesses will likely see the greatest return from content marketing, yet SEO improvements can take months to materialize.
The good news is that once you do start seeing SEO benefits from content marketing, you’re likely to see a compounding return. In other words, your initial efforts will keep bringing value long after you’ve put the work in....
The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers
Andy Bull's insight:
From the post: "Facebook and Apple are hastening the demise of a publishing industry that is already in trouble by hijacking valuable content for their newsfeeds. In a world where social platforms not only own your content, but your audience and advertising, publishers are scrambling, whether it’s The New York Times or a blogger like me."
Twitter’s Moment’s feature is one of the most interesting tools to be introduced to the platform in the last few years, but it’s been limited in that only the wizards at Twitter HQ and a select few partners could create them. That’s now changing. The company today opened up Moments so that anyone can make one about …
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.