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Multimedia Journalism
Essential reading for journalists who want to work with mobile, social and multimedia platforms
Curated by Andy Bull
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Rescooped by Andy Bull from Curation, Social Business and Beyond
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Here's How to Use Content Curation as a Powerful Brandbuilder

Here's How to Use Content Curation as a Powerful Brandbuilder | Multimedia Journalism | Scoop.it
Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic.

Via janlgordon
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Lydia Gracia's curator insight, February 26, 2014 8:45 AM

Magnifique infographie sur le pourquoi du comment de la Curation de Contenus dans une stratégie de Branding.

Ignacio Fernández Alberti's curator insight, November 12, 2014 1:29 PM

agregar su visión ...

Ignacio Fernández Alberti's curator insight, November 12, 2014 1:30 PM

agregar su visión ...

Rescooped by Andy Bull from Online Video Publishing
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How To Brand Your New YouTube Profile | SocialMediaExaminer

How To Brand Your New YouTube Profile | SocialMediaExaminer | Multimedia Journalism | Scoop.it

Robin Good: Not everyone likes YouTube new interface facelift, but what counts, is how effective your YouTube presence is in helping you reach your audience and in be found, linked and discovered by new potential fans.

 

Casey Zeman at SocialMediaExaminer has some good, illustrated advice, to share.

Here my key takeaways:

 

"#1: Add Your Custom URLs in the Newly Placed Description Area

 

#2: Add Overlays to ALL of Your Videos

(Previous YouTube guidelines required you to promote your videos in order to take advantage of YouTube’s self-branded overlays. However, YouTube has changed that requirement. You don’t need to have a running and approved promotion for a specific video to take advantage of overlays.

Now you can simply create the promoted video, pause the campaign and still have the power of the branded overlay.)

 

#3: Prevent Other Ads from Showing on Your Video"

 

But there is more.

 

Informative. 7/10

 

Full article: http://www.socialmediaexaminer.com/5-ways-to-brand-your-new-youtube-profile/ 


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Rescooped by Andy Bull from Curation, Social Business and Beyond
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Pinterest: Everything You Need to Know About the Hottest Niche Site [INFOGRAPHIC]

Pinterest: Everything You Need to Know About the Hottest Niche Site [INFOGRAPHIC] | Multimedia Journalism | Scoop.it

I rescooped this from my topic Pinterest Watch, because I feel this infographic really gives you some insight into what's really happening on Pinterest and it's definitely something I want to bring to your attention.

 

If it makes sense, this site is a great mix in your marketing efforts. Niche sites, especially ones that are visual with less text are becoming more popular everyday and Pinterest is definitely leading the way. Take a quick look at what's happening.......

 

Intro:

 

"How fast is Pinterest growing? How many people work there? This infographic lays it out.

 

**Pinterest has emerged as the runaway social media hit of early 2012. You probably knew that already. But did you know the company just has 12 people? Or that 97% of Pinterest’s Facebook fans are women?

 

**Lemon.ly, a visual marketing firm, took a deep dive into the data to catalog Pinterest’s stunning rise and produced the infographic below.

 

**What’s clear is that with 10 million users, Pinterest has already made its mark in terms of web design influence, if nothing else.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


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Rescooped by Andy Bull from GOOGLE+ Watch
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10 Productive Tasks You Should Be Doing On Google+ Right Now

10 Productive Tasks You Should Be Doing On Google+ Right Now | Multimedia Journalism | Scoop.it
This guest post is by Neil Patel of KISSmetrics. Google+ had a hot start, but has since cooled down. For ...


Lots of good suggestions - here's the takeaway:


Whether Google+ takes off or not, you can still use it to accomplish many productive and profitable things for your business. Besides, in the long run I believe that Google+ will play a large part in Google’s search algorithm, and when it does you’ll be ahead of the game!


What productive ways are you using Google+ to promote your business, your blog, and yourself?


Selected by Jan Gordon covering "Google+ Watch"


Read full article here: [http://bit.ly/s0upHV]


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