Klout’s marketing strategy is to prematurely establish themselves as the only authentic providers of social ratings. To my despair, all the media outlets such as WSJ, CNN, Bloomberg, Silicon, Forbes are not analysing Klout objectively. Instead they just dance to Klout’s marketing tune without actually looking past the smokescreen of public relations. With all this coverage Klout seems to have set its eyes on establishing itself as a monopoly in the social ratings market by over speeding ahead of proving its credibility and true accuracy.
Via The New Company