Is Your Content Marketing a Failure? These Five Metrics Can Tell You | language and technology | Scoop.it

Metrics & ROI - What metrics can marketers track to make sure their content strategy is headed in the right direction?

 

If you do content marketing, you probably want it to help increase sales in the long run. However, the tricky part is that usually there is a time-and-space gap between a piece of content you publish and a closed sale.

So, what metrics can marketers track to make sure their content strategy is headed in the right direction?

 


Via Russ Merz, Ph.D., Júlia de Sousa