The Disadvantages of Responsive Web Design - OMI | #TheMarketingAutomationAlert | language and technology |
Responsive web design continues to grow in popularity. But before you invest it in, you must understand the disadvantages.


Intermediate/ Condensed...


Every time I look into this, I come down on the side of using device specific websites, not responsive design. Why? Because I believe that someone who is accessing your website from a mobile phone is in a different place in the buying process than someone who is using a desktop computer. And I think mobile users are looking for a specific level of information.


The other disadvantage I’ve read a lot about is that responsive sites take longer to load on mobile devices because of the way they are built. And long load times are bad for the consumer experience and something Google frowns upon. After just four seconds of waiting, you’ll have lost 25% of your visitors (KISSmetrics), and abandons are exponentially higher after that.



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