Multilingual Marketing
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Multilingual Marketing
Tips on growing your international web presence
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A “Languages for Jobs” Initiative

A “Languages for Jobs” Initiative | Multilingual Marketing | Scoop.it
Facing a global economic challenge, the United States should build a multilingual workforce prepared to thrive in today's world market, which would require a national initiative to improve foreign language education.

Via Ιoannis Saridakis
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Multi-Currency E-Commerce Support In Google Analytics - Analytics Blog

Multi-Currency E-Commerce Support In Google Analytics - Analytics Blog | Multilingual Marketing | Scoop.it
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Multilingual Content Strategy: How to Get Started

If you don’t have a multilingual content strategy that speaks directly to foreign consumers, you’ll be edged out by the companies that do.
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Multilingual Marketing

Multilingual Marketing | Multilingual Marketing | Scoop.it
In today's global digital age, one thing's for sure: Wherever you are, people across the globe are using search engines to gather content and information. From the United States to Russia, China, the United Kingdom and ...
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Translation or Transcreation? | Unplugged Marketing Blog

If the previous example seems far-fetched, it's not. You see, your translator is not a copywriter, and probably knows very little about your industry. Would you hire this type of person to handle your marketing language materials ...
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Understanding How the Brain Speaks Two Languages

Understanding How the Brain Speaks Two Languages | Multilingual Marketing | Scoop.it

Learning to speak was the most remarkable thing you ever did. It wasn’t just the 50,000 words you had to master to become fluent or the fact that for the first six years of your life you learned about three new words per day. It was the tenses and the syntax and the entire scaffolding of grammar, not to mention the metaphors and allusions and the almost-but-not-quite synonyms.

[...]

Humans are crude linguists from the moment of birth — and perhaps even in the womb — to the extent at least that we can hear spoken sounds and begin to recognize different combinations language sounds. At first, we don’t much care which of these phonemes from which languages we absorb, which makes sense since the brain has to be ready to learn any of the world’s thousands of languages depending on where we’re born.


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Help Traduzioni 's curator insight, April 28, 2013 8:51 AM

Learning to speak is the most remarkable thing we ever did. But which are the benefits of being bilingual?

Not every study out there finds benefits to bilingualism...

   
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It Takes More Than Translation to Go Global

It Takes More Than Translation to Go Global | Multilingual Marketing | Scoop.it
As people move around more and countries become more diverse, offering regional targeted content in multiple languages will become increasingly valuable to organizations - and their customers.
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Popularity of a Website and SEO Translation

Localization and Translation and SEO, they all go hand in hand.
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How Translation Can Boost Your Website's Bottom Line | Business 2 ...

How Translation Can Boost Your Website's Bottom Line | Business 2 ... | Multilingual Marketing | Scoop.it
Translation gives you access to more customers. Many people simply won't buy your products unless you market to them in their language. A study by Common Sense Advisory showed that 72.1% of international consumers ...
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