ASB Communications is a full-service international multicultural advertising and marketing organization that provides social media marketing, brand marketing, event management and many more services. Click to find out more.
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Marketing to a Multicultural Nation gives a better and greater opportunity to grow
We all today are either involved or doing one or other kind of business in this world. Business is what we work, our regular occupation, trade or an activity that we are engaged into. Any kind of business has only two functions - marketing and innovation. Marketing can be defined as an action or business of promoting and selling products or services. The aim of marketing is mainly to know and understand the customer so well that the product or service fits him/her and sells itself. For the purpose of marketing to promote a product or a service we use a method of advertising. Advertising can be defined as the activity or profession of producing advertisements for commercial products or services. Advertising is the activity of attracting public attention to a product or business in order to promote it. Advertising can be done by paid announcements in the print, broadcast, online or electronic media. Marketing and advertising go hand in hand. In the present day scenario advertising has become very essential for marketing. If you do not advertise about the product or service you want to promote, people will not know or know least about the product or service. The main motive of advertising is to encourage, persuade and manipulate an audience which may be viewers, readers or listeners. International advertising & Marketing is becoming very common in today’s time.
During International advertising & Marketing we come to known about various markets of various countries and markets of their states where there are people relating to or constituting several cultural or ethnic groups within a society. These places are said to possess ethnic or a multicultural market.
For these multicultural markets we have Multicultural Advertising & Marketing. This type of Advertising & Marketing is the promotion of product or service of a brand to a country that has ethnic diversity. The product or services are promoted to directly target the multicultural group(s). The product or a service growth among major multicultural categories is four times that of non-multicultural groups. Now it has become very common and an essential key fey feature for any product or service to ensure its survival and to flourish in the international market. Multicultural Marketing is also called as Cultural Marketing or Ethnic Marketing. The key multicultural marketing groups include African Americans, Latinos, Eastern Europeans and Asian Americans.
Now-a-days Multicultural Advertising & Marketing is also done online. Best and integrated marketing solutions are provided to the companies looking to target the ethnic market ensuring a smooth process and a seamless transition for best progress. To provide the best services strategic alliances with mainstream PR and advertising agencies are formed. The promotions are done in the ethnic markets that include the Asian (Chinese, Korean and Filipino), South Asian (India, Pakistan, Bangladesh, Sri Lanka, and Nepal), Middle Eastern, Eastern European, African and Hispanic markets in USA, UK and Canada. Some important services to promote a product or service among a multicultural are:
Marketing Strategy and Research
Media Planning and Buying
Focus Particular groups