Multichannel Strategy
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Under the Influence: Consumer Trust In Advertising

Under the Influence: Consumer Trust In Advertising | Multichannel Strategy | Scoop.it
Yuri Chianese's insight:

News from "world of advertising"

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Rete unica delle tlc: Neelie Kroes rilancia sul consolidamento europeo del settore

Rete unica delle tlc: Neelie Kroes rilancia sul consolidamento europeo del settore | Multichannel Strategy | Scoop.it
Telecoms - Il 2013 sarà un anno cruciale per l’industria europea delle telecomunicazioni, alle prese con un costante calo dei ricavi legati ai servizi tradizionali e la necessità di investire nelle nuove reti ad alta velocità.
Yuri Chianese's insight:

France Telecom ha fatto capire di essere poco interessata, ma nel lungo periodo sembra la soluzione maggiormente sostenibile per creare opportunità di investimento e per confrontarsi con grandi economie come USA e Cina

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Customer Experience Should Be Part of Your Business

Customer Experience Should Be Part of Your Business | Multichannel Strategy | Scoop.it
Make it a business discipline. ("Customer Experience should be part of your business" - @hmanning http://t.co/PU0XpPHm)
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Stopping Churn in Its Tracks – Proactive Retention Strategies for Mobile Operators

Stopping Churn in Its Tracks – Proactive Retention Strategies for Mobile Operators | Multichannel Strategy | Scoop.it
Yuri Chianese's insight:

More and more proactivity is the key, especially in Europe where Regulators give few/no chances to retain customers after MNP process has started.

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Infographic: The rise of social customer service

With the explosive growth of social media, customers' powers are increasing. A new infographic from Infosys examines how brands must deliver social customer service.
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[EN] Orange - Social Media Dashboard - November 2012

Social Media Orange Group november 2012some rights reserved - cc 2012orange.com
Yuri Chianese's insight:

Good Example for Social Media Dashboards!

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