“ Refusant farouchement d'inclure une puce NFC dans ses nouveaux iPhone, il propose une solution originale qui pourra aboutir à recevoir des promotions ou à payer depuis son smartphone.”
Via Stephane Papeil-Lalande
The world's first Bitcoin ATM is opening for business this morning at a coffee shop in Vancouver, Canada. You can now buy, sell, and trade Bitcoin at a real, physical machine, depositing cash and checks for Bitcoin.
Bitcoin continues marching to new highs this month, despite the rather ominous news this week that one of the major wallet services, Inputs.io, was robbed of over 4,000 BTC, or one million worth of U.S. coin. ConvergEx Group market analyst Nick Colas says that one of the main reasons is the surge in interest in Bitcoin from China.
MasterCard’s virtual online wallet payment system MasterPass is now rolling out at supporting retailers in the UK as the service makes its way into Europe.
The company confirmed that the service, which has already been enabled for retailers in the US, Australia and Canada, is rolling out in the UK as of today.
For retailers it means the opportunity to add more payment options and streamline (and personalize) the checkout experience.
For users, it means you can opt to store all your payment, store card, loyalty, shipping and billing address details in one place and pay for goods and services online from retailers that have signed up to support the wallet.
The launch includes support for payments using MasterPass from Argos, Boots, House of Fraser, MBNA, and The Hut Group (including Zavvi) among others — although not all from today precisely.
“Bitcoin touched a fresh all-time high on Monday as the digital currency continued to gain favor with investors. (Bitcoin surges 24% to new high as popularity grows: Bitcoin touched a fresh all-time high on Monday a...”
Today, at Mobile World Congress in Barcelona, it has announced a new "platform" in the mobile payments race it calls MasterPass.
MasterPass will have three primary elements:
Checkout Services: For in-store or online purchases, MasterPass will support NFC, QR Codes or mobile devices at the point-of-sale (the register).Connected Wallets: The digital wallet is no longer just a MasterCard PayPass option. MasterPass instead creates a platform where individual banks, retailers and partners can create mobile wallets. In addition to MasterCard, consumers will be able to pair other branded credit and debit cards to the wallet.Value Added Services: The kicker in any mobile payments. Users and merchants can get data about the transaction, balances, loyalty programs and real-time alerts
This article discusses MasterCard’s use of social listening to determine consumer reactions to their MasterPass product. The company developed their ConversationSuite program to monitor online conversations before the product’s release, and found negative reactions among early adopters. In response to this feedback, MasterCard simplified the product, and focused promotions around frequently asked questions.
From online conversations, MasterCard realized that consumers were confused about how the product (originally called the PayPass Wallet) would differ from the Google Wallet. In response, the product was rebranded as the MasterPass. The company also used social listening to identify drivers of online conversation regarding mobile money solutions and offered one-on-one explanations of the service to these influencers.
This article demonstrates the importance of conducting social listening before a product’s formal release, as it would have been difficult to make these significant changes after MasterPass’s introduction. It also demonstrates that social listening enables companies to shape online conversations about their products by facilitating communication with key influencers. As the launch of this product continues, MasterCard could use social listening to respond directly to questions from new MasterPass users in order to further increase the value of their product offering, and to track reactions to competitors’ products.
Starting in November, J. Crew consumers can take advantage of MasterPass at checkout, a digital wallet service enables shoppers to use any payment card or enabled device to unlock a simplified and speedier checkout experience whether they’re at home, in a store or on the go.
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