The Convergence of Mobile Payments and Mobile Loyalty Programs
Retailers who are looking for turn-key solutions to improve the in-store shopping experience should consider mobile wallets solutions such as Google Wallet or Apple’s Passbook. These two companies have taken different approaches to the idea of mobile wallet that integrates payment solutions, loyalty programs and security considerations.
And why not (4 Nov 2013, The Wise Marketer), Despite enrolment in loyalty programmes increasing across all retail categories, nearly one third (32%) of consumers say they remain worried about the safety of the personal data held by those...
It’s no secret that consumers love Pinterest. The network has soared to 70 million users, who spend more time there than any other social site. Yet some marketers wonder whether Pinterest can drive business value.
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