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Social Media Trends and Predictions: 2014 | Social Media Today

Social Media Trends and Predictions: 2014 | Social Media Today | Multichannel direct marketing communication | Scoop.it
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Social Media Predictions for 2014: of course big growth for Mobile, Video and Images

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The Multi-Screen World: understanding cross-platform consumer behavior

The Multi-Screen World: understanding cross-platform consumer behavior | Multichannel direct marketing communication | Scoop.it

90% of all media interactions are screen based.

38% of daily media interactions are on Smartphones.

Smartphones’ enables spur of the moment shopping representing 81% of sales


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Mobile Consumers Are Smarter Shoppers

Mobile Consumers Are Smarter Shoppers | Multichannel direct marketing communication | Scoop.it

The Convergence of Mobile Payments and Mobile Loyalty Programs

Retailers who are looking for turn-key solutions to improve the in-store shopping experience should consider mobile wallets solutions such as Google Wallet or Apple’s Passbook. These two companies have taken different approaches to the idea of mobile wallet that integrates payment solutions, loyalty programs and security considerations.


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Why people join loyalty schemes

Why people join loyalty schemes | Multichannel direct marketing communication | Scoop.it
And why not (4 Nov 2013, The Wise Marketer), Despite enrolment in loyalty programmes increasing across all retail categories, nearly one third (32%) of consumers say they remain worried about the safety of the personal data held by those...

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Pinterest and Branding | Social Media Today

Pinterest and Branding | Social Media Today | Multichannel direct marketing communication | Scoop.it
It’s no secret that consumers love Pinterest. The network has soared to 70 million users, who spend more time there than any other social site. Yet some marketers wonder whether Pinterest can drive business value.
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Strategy: Is it Time to Go Mobile-First?

Strategy: Is it Time to Go Mobile-First? | Multichannel direct marketing communication | Scoop.it
Publishers, advertisers, marketers and brands have all been bandying the idea of adopting a ‘mobile-first’ strategy about for a couple of years now.
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Big Data: A Revolution That Will Transform How We Live, Work, and Think: Viktor Mayer-Schönberger, Kenneth Cukier: 9780544002692: Amazon.com: Books

Big Data: A Revolution That Will Transform How We Live, Work, and Think

~ Kenneth Cukier (author) More about this product
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Big Data: A Revolution That Will Transform How We Live, Work, and Think [Viktor Mayer-Schönberger, Kenneth Cukier] on Amazon.com. *FREE* shipping on qualifying offers.
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Acquisti online: il mobile commerce in Italia è a +255%, si comprano soprattutto viaggi e turismo

Acquisti online: il mobile commerce in Italia è a +255%, si comprano soprattutto viaggi e turismo | Multichannel direct marketing communication | Scoop.it
L'eCommerce non sente i morsi della crisi economica. Mentre, infatti, quest'anno i consumi offline sono ...

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Twitter adds more ad targeting capabilities: OS, device, and WiFi

Twitter adds more ad targeting capabilities: OS, device, and WiFi | Multichannel direct marketing communication | Scoop.it
Advertisers using Twitter to connect with potential customers can now target with even more fine-grained accuracy, thanks to three new updates that Twitter announced today. "Now all advertisers can...

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Why the effective use of data is central to multichannel marketing | Econsultancy

Why the effective use of data is central to multichannel marketing | Econsultancy | Multichannel direct marketing communication | Scoop.it
The Festival of Marketing is but a day away and the Econsultancy office is a hot bed of activity as our events team rushes around making sure to tie up all loose ends before everything kicks off.
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Why the effective use of data is central to multichannel marketing.

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Poste Italiane e Google per l’e-commerce

Poste Italiane e Google per l’e-commerce | Multichannel direct marketing communication | Scoop.it
Poste Italiane entra nel programma Premium Partner Google AdWords, ampliando la gamma dei servizi offerti sulla propria piattaforma e-commerce per ...
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Social Media Marketing: How Big Data is Changing Everything

Social Media Marketing: How Big Data is Changing Everything | Multichannel direct marketing communication | Scoop.it
Every second of every day, Big Data gets bigger. Social media alone generates endless streams of data, flowing in from Facebook, Twitter, Pinterest and other social sites like never before..
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