Let’s say you’re a retailer with both physical stores and a Website. What are the key trends in retail technology that you need to keep in mind?
CMSWire spoke recently with two specialists focused on this arena — Chris Hauca, Vice President of the National Solutions Team at digital marketing firm Acquity Group, and Rick Chavie, Vice President of OmniCommerce at hybris, an e-commerce platform provider.
“Stores right now are trying to stay competitive and they’re in a defensive posture,” Hauca said, but “they need to think offensively about what steps to take.” Those steps could include building up the Wi-Fi and other technical infrastructure in physical stores, becoming a price leader, differentiating the brand or helping customers find the products on their shopping list as quickly as possible. In each case, technology can help....more
Via Fred Zimny