Digital Digest - Third Edition
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Retailers in the Age of Mobile Shopping: What Are the Trends?

Retailers in the Age of Mobile Shopping: What Are the Trends? | Digital Digest - Third Edition | Scoop.it

Let’s say you’re a retailer with both physical stores and a Website. What are the key trends in retail technology that you need to keep in mind?


CMSWire spoke recently with two specialists focused on this arena — Chris Hauca, Vice President of the National Solutions Team at digital marketing firm Acquity Group, and Rick Chavie, Vice President of OmniCommerce at hybris, an e-commerce platform provider.


“Stores right now are trying to stay competitive and they’re in a defensive posture,” Hauca said, but “they need to think offensively about what steps to take.” Those steps could include building up the Wi-Fi and other technical infrastructure in physical stores, becoming a price leader, differentiating the brand or helping customers find the products on their shopping list as quickly as possible. In each case, technology can help....more


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Online Customers Can't Buy What They Can't Find

Online Customers Can't Buy What They Can't Find | Digital Digest - Third Edition | Scoop.it

If you are a brand marketer and don’t provide your authorized retailers “brand-approved” product content to feature your brand on their websites, you are missing a huge opportunity.


Think about it for a moment: you spend thousands of dollars (maybe millions) to develop your brand identity. Then, you spend hundreds of thousands more to promote, advertise, and protect your brand online and offline. Meanwhile, some or all of your retail channel may be struggling to sell your product online and via mobile devices because they have insufficient or outdated brand content to properly feature your products...more

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Retailers Are Banking On Mobile Advertising

Retailers Are Banking On Mobile Advertising | Digital Digest - Third Edition | Scoop.it

National retailers have invested more in mobile (smartphone and tablet) advertising than any other type of retailer, accounting for 34 per cent of total retailer mobile spend in Q1, according to Millennial Media and comScore’s latest Mobile Intel Series.


Mass merchandisers, big box stores and large franchises leveraged their mobile advertising campaigns around national holidays and seasonal events, with retailers traditionally spending about three times more on mobile in Q4 than they do in any other quarter. Computers & electronics and clothing & luxury fashion were the next highest spending sub-verticals in Q1 2013....more

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Moving from Multichannel to Cross-channel Marketing

Moving from Multichannel to Cross-channel Marketing | Digital Digest - Third Edition | Scoop.it

It is no longer enough to utilize multiple channels, now marketers must unite their messages across those channels to create relevant experiences regardless of the customer’s channel or device preferences.


In the upcoming Digital Marketer Report we explore this shift from multichannel marketing to true cross-channel marketing. Here is an excerpt from the report containing results from a recent Experian Marketing Services study....more

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5 Ecommerce Metrics You Should Be Tracking - Practical Ecommerce

5 Ecommerce Metrics You Should Be Tracking - Practical Ecommerce | Digital Digest - Third Edition | Scoop.it

When it comes to ecommerce analytics, business owners and marketing managers typically focus on metrics like conversion rates, number of transactions, and average order value.


These are valuable, and should be monitored. After all, measuring such outcomes is what directly impacts revenue and the bottom line.


Thanks to Google Analytics as well as Mixpanel, Flurry, Site Catalyst, and other analytics platforms, these ecommerce metrics are readily available to site owners....more

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Which Sources Are B2B Media Users Leveraging For Buying Decisions?

Which Sources Are B2B Media Users Leveraging For Buying Decisions? | Digital Digest - Third Edition | Scoop.it

3 in 4 B2B media users say they use both digital and traditional media industry sources to learn tips and best practices and to gain valuable information they can use in their work, finds ABM in a new study [pdf] assessing the value of B2B media in connecting buyers and sellers.


The report shows that B2B media users are making use of an array of industry sources, ranging from mobile-optimized sites or applications (63%) to e-newsletters (92%) and print magazines (96%). Some sources are more useful than others for buying decisions .....more



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Omega Launches Mobile Catalog App To Display Timepieces

Omega Launches Mobile Catalog App To Display Timepieces | Digital Digest - Third Edition | Scoop.it

Swiss watchmaker Omega is showing off its timepiece portfolio in a newly launched mobile application that is similar to a print catalog.


Available for iOS, the Omega app highlights all of the brand’s timepieces. The detailed information and additional features of the app will be attractive to brand enthusiasts and timepiece lovers alike.


“Brands, such as Omega, understand that the purchase experience is part of the luxury treatment and they would prefer to roll out the carpet in person — not by an automated robot, said Shuli Lowy, marketing director at Ping Mobile, Beverly Hills, CA.....more

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Chanel Leads Luxury Fashion Brands on Pinterest: Study

Chanel Leads Luxury Fashion Brands on Pinterest: Study | Digital Digest - Third Edition | Scoop.it

Chanel doesn't even have an active account on Pinterest, but that didn't stop the Paris-based fashion house from ranking first in a study of luxury fashion brands on the platform.


Pivot Conferences and analytics firm Curalate came up with a list of 10 high-end fashion brands that rank well across social (per data from Kred, Klout, Unmetric, etc.), and assessed their performance on Pinterest in terms of pins, repins and total impressions. Chanel came out on top, generating an average of 400 pins and more than 3,600 repins per day. Pins were primarily pulled from chanel.com and elleandblair.com, a popular YouTube channel....more

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Redefining the Concept of 'Multichannel' Marketing

Redefining the Concept of 'Multichannel' Marketing | Digital Digest - Third Edition | Scoop.it

When you hear the word “multichannel,” what do you think of? Many brands would think of a variety of communication channels that they can use to successfully engage prospective customers or leads. These channels can include social media, print, traditional web platforms, mobile devices and any other communication medium under the sun.


In the past, multichannel marketing campaigns were handled mostly linearly, with the same content delivered through all channels via a digital asset management system. Multichannel campaigns were initiatives designed to essentially broaden a company’s net, ensuring they hit the most customers possible with their promotional efforts....more

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More Than 50% of Mobile Shoppers Abandon Their Carts at Checkout as They Don’t Feel Comfortable, Study Finds

More Than 50% of Mobile Shoppers Abandon Their Carts at Checkout as They Don’t Feel Comfortable, Study Finds | Digital Digest - Third Edition | Scoop.it

Despite mobile commerce delivering some 15% of online retailing globally, two thirds of mobile shoppers abandon their carts at checkout, a worrying study by Jumio has revealed.


According to the research, 51% abandon their cart because they don’t feel confident in actually making the purchase, while 47% give up because the checkout process is perceived as too long. 23% more give up because the purchase doesn’t go through, says the study....more

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What Happens Every Minute On The Internet

What Happens Every Minute On The Internet | Digital Digest - Third Edition | Scoop.it

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