Content Marketing
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Content Marketing
"THE" buzzword of the 21st century; understanding what it is and how it works!
Curated by Sarah Stiefel
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Why Companies Need a Head of Content Strategy, Creation and Distribution

Why Companies Need a Head of Content Strategy, Creation and Distribution | Content Marketing | Scoop.it
Content is marketing, we all know that. But marketing is also content. So are HR manuals, social media policies, annual reports, analyst reports, research studies, customer evaluations, product reviews, employee testimonials, customer testimonials, videos from conferences, CEO blogs, tweets, updates and check-ins.
Sarah Stiefel's insight:

"To ultimately be successful, these staffers must be curious—part journalist, part marketer and part anthropologist—with deep institutional and intuitive knowledge of the company’s mission. They need to be creative, and they have to be awesome team players."

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Coca-Cola Content 2020 Part One - YouTube

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketi...
Sarah Stiefel's insight:

Must see video on Coca Cola's liquid and linked content strategy

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How to Recruit the Content Marketing Dream Team

How to Recruit the Content Marketing Dream Team | Content Marketing | Scoop.it
A truly great staff is made up of different types of people, placed in the positions they’re best at. Building your content marketing team is no different; you must select the best combination of players with different core strengths. Learn how the Giver, the Savant, and the MatrixThinker can work together to build your own Content Marketing Dream Team.
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Die acht Hebel des strategischen Content Marketings.

Die acht Hebel des strategischen Content Marketings. | Content Marketing | Scoop.it
Sarah Stiefel's insight:

Must read on strategic Content Marketing (auf Deutsch)

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Multichannel Marketing: What Is It and Why It Matters | SAS

Multichannel Marketing: What Is It and Why It Matters | SAS | Content Marketing | Scoop.it
Multichannel marketing refers to the practice of interacting with customers using a combination of indirect and direct communication channels.
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Le retour de la revanche du contenu - FredCavazza.net

Le retour de la revanche du contenu - FredCavazza.net | Content Marketing | Scoop.it

"les contenus sont la matière première du web"

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