Multichannel Analytics
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Multichannel Analytics
Multichannel Analytics and Measureable Marketing
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The rise of the ‘big data’ driven CMO 

The rise of the ‘big data’ driven CMO  | Multichannel Analytics | Scoop.it
After decades of fighting the image of being a ‘fluffy’ cost centre, the marketing function is finally escaping the long-held mis-perception of being all about ‘creative’ with an inability to prove measurable impact on the bottom line.
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3 Steps to Transform Your Customer Data Into Actionable Insights

3 Steps to Transform Your Customer Data Into Actionable Insights | Multichannel Analytics | Scoop.it
Customers have more access, more information and more insights into your products and services than ever before – long before and after the point of purchase.
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Beyond hype: 70 percent will use data analytics by 2013

Beyond hype: 70 percent will use data analytics by 2013 | Multichannel Analytics | Scoop.it
Survey of over 1,300 TechRepublic and ZDNet members shows a growing expectation that data analytics and big data will have a major impact on businesse (70% of Businesses to use some form of Data Analytics in 2013:

Via beyondthearc
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Analytics Are Not the Same as Insights | Business 2 Community

Analytics Are Not the Same as Insights | Business 2 Community | Multichannel Analytics | Scoop.it
Take a look around the web – especially on social networks – and you’ll see a lot of people and brands complaining about their marketing (RT @richiekawamoto: Analytics Are Not the Same as Insights by Danny Brown http://t.co/JzRDg0Hz...
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Analytics in 2013: Smarter Business Uses and Some Big Data Deaths

Analytics in 2013: Smarter Business Uses and Some Big Data Deaths | Multichannel Analytics | Scoop.it
Analytics Forecast: Analyst Tom Davenport and IIA lead analytics expectations with refined business analytics and big data use cases, changing data scientist roles (RT @/julianw19782012interesting, time to look at the big players for reliability #IBM...

Via beyondthearc
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Low-Hanging Fruit: 4 Ways to Improve Analytics by Getting the Easy Stuff Right | ClickZ

Low-Hanging Fruit: 4 Ways to Improve Analytics by Getting the Easy Stuff Right | ClickZ | Multichannel Analytics | Scoop.it
Making sure you audit, kill zombie profiles, stay true to yourself, and get properly trained will bring noticeable improvements in analytics.

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Big Data and Analytics Glossary

Big Data and Analytics glossary of terms.

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David Currie's curator insight, December 11, 2012 9:11 AM

A list of terms currently in use to describe aspects of business analytics and big data.

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Prepare for 2013: 10 B2B Marketing Trends and Developments

Prepare for 2013: 10 B2B Marketing Trends and Developments | Multichannel Analytics | Scoop.it
Marketing Strategy - Again, that time of year has come. It's predictions season... And in the spirit of the season, here are 10 marketing trends of 2012 that will grow even more prominent ...
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