Past experiments in micropayments on Twitter have flopped. Could the new “buy now” button be the answer struggling media companies and publishers have been longing for? Paul Armstrong looks at the potential rewards and challenges ahead.
SAN FRANCISCO: June saw both Google and Apple make passioned presentation to software developers, to help them win the battle for the living room and consumers hearts and minds. So who won? Which company is
Despite the eye-popping growth rate for digital video advertising, eMarketer projects that TV will add more new dollars this year, $2.19 billion, compared with a $1.76 billion increase in digital video ad spending. In addition, TV will continue to outpace digital video in dollar growth through 2018.
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