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Yahoo!, Videology form multiscreen online video advertising partnership

Yahoo!, Videology form multiscreen online video advertising partnership | Multi-Screen | Scoop.it
Aiming to boost monetisation in the world's second largest TV market, Yahoo! JAPAN has selected Videology as its online video advertising technology partner.
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Engaging Consumers In A Multi-Screen World | Mobile Advertising -InMobi Insights

Increasingly, TV viewers are engaging with visual content across a variety of screens including smartphones and tablets, leading to the multi-screen viewing experience.
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Mobile Ads Are Cheap; Time to Take Advantage

Mobile Ads Are Cheap; Time to Take Advantage | Multi-Screen | Scoop.it
Mobile advertising costs one-tenth as much as a desktop keyword click, and the U.S. mobile audience is growing huge
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Nielsen Hldg NV : ANA and Nielsen Study Reveals Multi-Screen Advertising to Rise Dramatically | 4-Traders

Nielsen Hldg NV : ANA and Nielsen Study Reveals Multi-Screen Advertising to Rise Dramatically | 4-Traders | Multi-Screen | Scoop.it
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Ready or not, real-time bidding is revolutionizing mobile advertising

Ready or not, real-time bidding is revolutionizing mobile advertising | Multi-Screen | Scoop.it
Adam Landis is the VP of business development for LifeStreet Media. Last month eMarketer increased their forecast for real-time bidding. The source of the rise to more than 70% annual growth: an un...
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