“So rather than anticipate a transition away from Red Button, at the BBC we’re bringing the very best of Red Button together with the very best of BBC Online, to reinvent the experience on any screen.”
Now, as over a decade ago, the red button on the remote control, one of the four coloured buttons originally introduced to enhance Teletext, still represents a way to promote services that can work consistently across multiple platforms.
It means, for instance, that a user may be able to press the red button on their remote to access the BBC iPlayer, rather than going through different menu options to launch an application. That means the BBC can have more control over the experience, where it can be so integrated.
So where does that leave YouView? With its long-awaited launch due to be announced imminently, YouView was originally intended to offer a seamless integration of broadcast and broadband. Yet this is no longer a unique selling proposition.