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Multi Platform TV Daily
Social TV, Mobile TV, 2 Screen Apps, TV Tech, Global User Statistics
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Future of Storytelling - 158 early adopters request formats for the future

1. How are audiences’ expectations around storytelling evolving as media experiences become more multiplatform, more customizable, and more participatory?
2. How can content creators and technologists make stories come alive, by allowing audiences to delve deeper into them or by bringing them out into the real world?
3. What are some best practices and new opportunities for the future of storytelling?

 

"Latitude conducted in-depth interviews with pioneers in the media space to discuss specific challenges and innovations, followed by an online survey1 amongst 158 early adopters focused on generating new possibilities for interacting with stories. Participants were asked to play the role of producer, choosing a narrative (a book, movie, plot-driven video game, etc.) that they know well, and re-inventing the way that audiences might experience that story. Some of the ideas that participants suggested are possible today, even if they don’t exist yet—while others require technologies that are still several years coming."

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How journalists can use Ospriet to capture real-time conversations at conferences, events | Poynter.

How journalists can use Ospriet to capture real-time conversations at conferences, events | Poynter. | Multi Platform TV Daily | Scoop.it
Anyone with a Twitter account can participate by posting an @-reply directed toward a Twitter account dedicated for the event. The submission will be reposted to the event’s account, with attribution. Audience members can vote up the best submissions by favoriting them on the event account.
Ospriet then keeps track of all of the favorites and provides a list of the top submissions. It organizes all of these interactions and displays the information in a single interface that audience members can use on a desktop, tablet or mobile device. Alternatively, people can also participate solely through a Twitter client of their choosing by following the event account. Ospriet is a Node.js application that uses MongoDB and is intended to be hosted on nodejitsu — an easy, free node hosting service.
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Specialist! TV Apps Event & Conference, companion-devices, second-screen, social TV

Specialist! TV Apps Event & Conference, companion-devices, second-screen, social TV | Multi Platform TV Daily | Scoop.it
TV apps are predicted to be the next big thing in 2012, and this track will examine how some organisations are securing a head start in the market. A number of firms are already developing TV apps to aid consumer entertainment, while marketers are drawing up strategies that incorporate the increased engagement expected form connected, interactive TV apps.

Whether it’s creating a social experience through an app for consumers, developing an app for major TV operators or experimenting with the use of second screen, the world of TV will be full of change and adaptations to suit everyone’s needs.

According to Rovi, 84% of connected TV owners regularly use TV apps, and 80% of people who are planning to buy a Samsung HDTV or Blu Ray player are interested in becoming connected because of the content portal. Additionally the study found that TV viewing was stimulated by Smart TV usage, with 49% saying that the smart TV offerings made them watch more TV.

At Apps World, the TV Apps and Multiscreen track will feature discussion and advice about the industry’s main topics in order to get involved in developing this new technology. The experience will change people’s perceptions of TV, how they consume the media and interact with TV events and programmes through social sharing.
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BBC launches live interactive video player - Advanced Television | Advanced Television

BBC launches live interactive video player - Advanced Television | Advanced Television | Multi Platform TV Daily | Scoop.it

Writing in a BBC Internet blog, Alex Perry Product Manager, Interactive Video Player, BBC News & Knowledge, explained that one of the main impetuses behind the project was the video rights package that the BBC holds for London 2012. The BBC is the sole rights holder for the Olympics in the UK and is able to offer users live video from every venue on every day of the Games, which means up to 24 different streams of live sporting action at any one time.

“So we wanted to take this opportunity to build a video player that would offer the best possible desktop video viewing experience to do justice to that incredible breadth of live content and would also provide a lasting legacy to BBC Online and our audiences in the years to come,” he said. “That means making the video available in high definition and then enhancing it with some extra functionality that in terms of added choice, rivals anything you would have experienced before while watching sport on your TV.”

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informitv - BBC Red Button (interactive TV) reinvented

informitv - BBC Red Button (interactive TV) reinvented | Multi Platform TV Daily | Scoop.it

“So rather than anticipate a transition away from Red Button, at the BBC we’re bringing the very best of Red Button together with the very best of BBC Online, to reinvent the experience on any screen.”

Now, as over a decade ago, the red button on the remote control, one of the four coloured buttons originally introduced to enhance Teletext, still represents a way to promote services that can work consistently across multiple platforms.

It means, for instance, that a user may be able to press the red button on their remote to access the BBC iPlayer, rather than going through different menu options to launch an application. That means the BBC can have more control over the experience, where it can be so integrated.

So where does that leave YouView? With its long-awaited launch due to be announced imminently, YouView was originally intended to offer a seamless integration of broadcast and broadband. Yet this is no longer a unique selling proposition.

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Playing with your tablet while partially watching TV? How can marketers react to multi-screen trends?

Playing with your tablet while partially watching TV? How can marketers react to multi-screen trends? | Multi Platform TV Daily | Scoop.it

Multi-tasking across devices has arrived: the stats

Unlike some other digital phenomena, it’s not the sole territory of early adopters. Even among those respondents with just a television and computer, 52% report that it’s somewhat or very likely that they’re using another device while watching television.

With each screen added to the mix, that percentage rises, with 60% of smartphone users (three screens) and 65% of tablet owners (four screens) saying that multi-device use is the norm while watching TV.

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Digital culture change pays off - Telstra (telco) & ABC (broadcaster) shining examples

Digital culture change pays off - Telstra (telco) & ABC (broadcaster) shining examples | Multi Platform TV Daily | Scoop.it
Telstra's use of crowd sourcing in its customer service and the ABC's move into digital multi-channelling and online catch up TV were hailed as successes in a Deloitte study based on 18 months of interviews with leaders of technology, media and telecommunications companies.

According to the study, genuine innovation was particularly hard to achieve in bigger organisations, such as the ABC and Telstra.

Advertisement: Story continues below

Co-author Adam Canwell said the report showed that innovation mostly happened when people worked together to build on each other's ideas, rather than working in isolation and expecting one stunning insight.

Read more: http://www.brisbanetimes.com.au/business/media-and-marketing/digital-culture-change-pays-off-20120621-20qvs.html#ixzz1yVGMZtjc
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You’re not watching, you’re iPadding? How contextual 2nd Screen is a solution to distraction ht @chriswinter

You’re not watching, you’re iPadding? How contextual 2nd Screen is a solution to distraction ht @chriswinter | Multi Platform TV Daily | Scoop.it

Vedrashko suggests that some current children’s programming may already have some of the cadences and patterns that more adult programming will require in a two-screen world. Short attention spans and limited loads on focus are assumed with these audiences. “It is designed with this dynamic in mind.” “Blue’s Clues” was among the first to design around the research insight that kids needed lulls and breaks from high attentiveness in order to do something else and then come back to a TV focus, he says.

Hmmm. It is all speculative for now, but the introduction of interactive devices into the living room surely will be as disruptive to the TV medium as anything that came before it. It is hard to image a future where second screening is not a part of the sensibility that goes into programming. While it may not mean that all TV programming takes on the rhythms of “Blues Clues,” the problem of programming and advertising into deeply divided attention spans is worth considering. Parents lament the relentless re-viewings of Disney DVDs and the fiftieth screening of that Cartoon Network favorite. Repetition is such a part of childhood media consumption that one wonders if it becomes a part of distracted adult media habits. After all, here I am having to watch “Sherlock” twice in order to get it.

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Open Plats, AirPlay, Genre Death, Distrupted TV - The 4 Most UNDER hyped Trends In Social TV. TechCrunch

Open Plats, AirPlay, Genre Death, Distrupted TV - The 4 Most UNDER hyped Trends In Social TV. TechCrunch | Multi Platform TV Daily | Scoop.it
Considering the rise to 500 channels with the infusion of short and long form Internet videos, the cross-over between content formats is pretty much already here. When I look at the results of most TV recommendations engines, and by that I mean Netflix, I see an increasingly disparate view on content. Am I more interested in Witty TV Comedies (which blends King of the Hill, the Dick Van Dyke Show, Black Adder, 30 Rock, Cheers, and Archer) or Dysfunctional-Family TV Dramas (featuring Rescue Me, Weeds, and My-So-Called Life)? And while I’m at it, why is Portlandia similar to Twin Peaks? Protip: it’s not.
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TV viewing in the UK being driven by social media buzz

TV viewing in the UK being driven by social media buzz | Multi Platform TV Daily | Scoop.it

Almost a fifth of British television viewers now use social media services such as Facebook and Twitter to discover new programs, according to a new report.

Today, Channel 4 announced a bold new direction for catch-up television with the launch of 4seven, a forthcoming TV channel which will offer the opportunity to recap on the Channel 4 shows that have caused the most online "buzz" over the past seven days.

This means that active discussion around programs such as Big Fat Gypsy Weddings and US drama Homeland on social media, blogs and online forums will give the programs another spin on 4seven, and the discussion will also influence the look and feel of the channel.

Coinciding with the 4seven launch, Diffusion has released part two of its Social TV Trends report, revealing that 17% of UK TV viewers now use social media as a way to discover new shows, rising to 39% among 18-24-year-olds, a key demographic for Channel 4.


Via Tony Obregon
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The Future of TV is More Than Social, It’s Distributed and Always-On

The Future of TV is More Than Social, It’s Distributed and Always-On | Multi Platform TV Daily | Scoop.it

Much like the future of media itself, the future of television is more than social. Social is a fabric; it connects the individual nodes that make up the human network. But, social is also not a means to an end. And the same is true about the working theories driving Social TV. Understanding the role social plays in how viewers connect with programs, and other people watching those programs, is essential to defining the future of television.

 

Over the years, I’ve written much about my vision for the long overdue convergence of not only Web and TV, but also how the three screens (TV, mobile, and PC) and human relationships impact adoption and engagement, as it relates to people and programming. So when I hear the term Social TV, I get it. I’ve certainly used it in the past. At the same time, I’ve also said that the future of television is more than integrating Tweets or #hashtags into the programming, to start a “global conversation” around the world’s largest digital water cooler.


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Tweeting TV: How Twitter Has Changed The Business Of Television

Tweeting TV: How Twitter Has Changed The Business Of Television | Multi Platform TV Daily | Scoop.it

The TV networks officially announced their new programming slates for 2012-2013 at Upfronts in New York City this week. By the time they rolled their first look footage for advertisers and critics, the new series already had dedicated Twitter accounts set up, ready to interact with the shows' first fans.

 

Social media has become such a huge part of the TV landscape that any network not securing a simple, memorable handle for their new shows is way behind. (Also, any network that lets a show title like "How to Live With Your Parents (For the Rest of Your Life)" get approved is obviously not in the business of listening to their social media team. Good luck with that one, ABC!)


On an Upfronts call with journalists, ABC entertainment president Paul Lee stressed how important Twitter has become to the business of television, especially with the TV landscape growing. "There is no show now that doesn't have a massive social media component, even before we launch it," he said. "We get a sort of dashboard of a sense of excitement on the web before we even get to launch. It's not just vital to the shows that are up and running -- it's vital to the launch."

 

But the Twitter feeds aren't just to promote new shows, new episodes and teasers -- Lee went on to say what the networks get back from it: "We literally get feedback before, during and after launch. It is a critical tool for us to understand how our audience is responding to our shows."

 

While metrics on the most popular shows on Twitter aren't measured with an exact science just yet, it's only a matter of time. The fact that every network now has a social media division says that TV executives realize the power of fan reactions, live conversations and making shows tweet-worthy.

 

There's been a noticeable push to get stars interacting with their fans on Twitter, and Twitter even has celebrity outreach teams and "help" pages to get those TV stars and personalities started and in on the conversation in a smart way. 

 

Read the full story @ http://www.huffingtonpost.com/maggie-furlong/tv-networks-on-twitter_b_1525489.html. ;


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Social TV: all about the 3cs - Communication, Content & Comments via @expathos

Social TV: all about the 3cs - Communication, Content & Comments via @expathos | Multi Platform TV Daily | Scoop.it
Viacom today unveiled the results of its new "Social TV: Viewers C's The Moment" study exploring the social TV phenomenon through the lens of the viewer. While fairly nascent, social TV and co-viewing trends are growing rapidly, representing a shift in TV viewing from a lean-back to a lean-forward experience. Viewers engage in an average of seven different types of social TV activities - online or offline - on at least a weekly basis. The most common activities include watching TV with others (85%), searching for supplemental content (61%) and viewing TV show clips on social networks (58%). The new research reveals that consumers engaging in social TV activities "C's the moment" primarily by communicating, consuming content and checking comments.
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Another broadcaster in Oz goes 2nd screen informitv - Zeebox enters Australia with Network Ten

Another broadcaster in Oz goes 2nd screen informitv - Zeebox enters Australia with Network Ten | Multi Platform TV Daily | Scoop.it

The social television platform Zeebox will launch in Australia in a joint venture with Network Ten. It will follow the arrival of Zeebox in the United States. Network Ten is investing in Zeebox Australia and providing promotional support and integration of its programming in the second-screen platform. Zeebox has partnered with the free-to-air broadcaster rather than the Foxtel pay-television operator, despite already having Sky on board as an investor in the United Kingdom.

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Social TV Melbourne "2nd Screen Synchronicity" (Tickets on Sale August 1st, 2012)

Social TV Melbourne "2nd Screen Synchronicity" (Tickets on Sale August 1st, 2012) | Multi Platform TV Daily | Scoop.it
Fango, iView, Jump-in, Zeebox. Australian TV networks are creating new ways for connected audiences to engage with their content, advertisers and each other. With 60 per cent of online Australians having used a second screen device while watching TV, synchronising the second screen for connected viewing is rapidly becoming part of the multi-screen strategy.
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First Enswers Will Kill QR Codes, Then It Will Invade Your Living Room

First Enswers Will Kill QR Codes, Then It Will Invade Your Living Room | Multi Platform TV Daily | Scoop.it
Rather than decide the ways in which the technology should be used, Enswers will open up its API so the technology becomes a platform. It will then leave it up to app developers find new and inventive ways to add value to media experiences. A simple example the men provided was using the technology to “check in” to an NBA game you happen to be watching on television. Of course, once you’ve done that, you’d be open to receiving a bunch of pop-ups or push notifications throughout the game, offering deals, connecting you with like-minded fans, or just giving interesting extras, such as statistical breakdowns.
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Don't just sit there, say something - Companion thinking hits Australia

Don't just sit there, say something - Companion thinking hits Australia | Multi Platform TV Daily | Scoop.it
This week the ABC announced an overhaul of iView, the most popular catch-up TV service in Australia with more than 8 million programs replayed in May this year alone.

An iView app, now available for 3G streaming on iPhone, iPod Touch and iPad, integrates social and interactive media into traditional viewing habits.

''The free-to-air platform is well placed to embrace the connected world and strengthen its connection with audiences,'' the director of ABC TV, Kim Dalton, says. ''We've effectively put TV in your pocket.''

 

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zeebox - Android version via Google Play - "5 stars" - T3

zeebox - Android version via Google Play -  "5 stars" - T3 | Multi Platform TV Daily | Scoop.it
WHAT IS ZEEBOX?
zeebox is the new, social, interactive, immersive and amazing way to watch TV. It turns it into a social event: it knows what you and your friends are watching, and it lets you all share and tweet about whatever’s on.

It also understands what's on screen and helps you find out more about anything you’re watching, in real-time: Rihanna, armadillos, the Olympics, whatever – with links (zeetags) popping up as if by magic as you watch.

zeebox also helps you buy or download things related to what you’re watching, easily – apps, games, music, books, films, TV shows, you name it. It even acts as a remote control for connected TVs. It’s like a quiet, cool, well-connected and unbelievably clever companion, right there on the sofa next to you.
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Google to talk tablets, TV, social and more at I/O 2012 | NDTV Gadgets

Google to talk tablets, TV, social and more at I/O 2012 | NDTV Gadgets | Multi Platform TV Daily | Scoop.it
Google to talk tablets, TV, social and more at I/O 2012: The range of sessions at the annual Google I/O, geek-speak abbreviation for Input/Output, gathering of software developers that kicks off Wednesday will be as wide as the company's array of products and services.

But the objective behind the workshops, talks, and parties will be to assure software savants that it is worth devoting time and energy to "apps" that shine on stages such as Android, Chrome, YouTube, Google TV and Google+ social network.

"What is going on is a battle for hearts and minds, both of consumers buying the devices running on these platforms and of developers who create the apps that have so much allure to people," said Forrester analyst Charles Golvin.
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The real reason why the music industry collapsed, it stopped evolving! ABC Tech & Games

The real reason why the music industry collapsed, it stopped evolving! ABC Tech & Games | Multi Platform TV Daily | Scoop.it
There was something for everyone. Music was all pervasive. We weren't just buying music from our favourite bands but anything that got recommended by the thriving music press or something that got fished out of a bargain bucket. My favourite bands were called Kyuss and The God Machine there were loads of great minor bands to pick from. (addendum: the intro/outro of The God Machine's Home even got me looking into World Music).

But then it all started going wrong.

The beginning of the end

Mid 1994 might sound like an early start of the decline - there were some great releases that year - but pointedly, most came from existing bands. Guns N Roses were becoming a caricature of themselves. Metallica weren't doing much new and then, out of the blue, Kurt Cobain shot himself. This was incredibly upsetting to me and millions of others and it rather emphasised a change that was in the air. Music (new music in particular) was losing its edge and becoming more commercial.
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How to create the best Social TV Shows - The 10 TV shows leading with social media

How to create the best Social TV Shows - The 10 TV shows leading with social media | Multi Platform TV Daily | Scoop.it
The most successful shows tended to offer strong social media hubs for the program at a network site or show-specific hubs, along with extensive Facebook FB 0.31% pages and Twitter engagement. “Glee’s” characters each have their own Twitter feeds, for instance.

For advertisers who are chasing these users, it’s important to set up national media campaigns that take into account online video, as well as anything “that extends a brand beyond the television viewing occasion.”

“A big part of the negotiation now,” said Kahn, “is about how do we extend television campaigns so that they live in social media and online video? That’s something [ad agencies and programmers] are trying to figure out together.”
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Trion a shared FPS Game 'and' a TV series that somehow affect each other! resonance & 'transmedia' synergy

Trion a shared FPS Game 'and' a TV series that somehow affect each other! resonance & 'transmedia' synergy | Multi Platform TV Daily | Scoop.it

Defiance the game takes place in the bombed out ruins of a post-alien-invasion San Francisco, while Defiance the TV show is set in and around St. Louis, Missouri. Despite the location differences, Trion says that the events of the virtual world will affect those of the show and vice versa. How so (and how much)? That remains to be seen, but Shacknews has a game preview that sheds a little light on the subject. See Shack news for game preview http://www.shacknews.com/article/73902/e3-2012-defiance


Via Gary Hayes
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How's This for Complexity? The Social TV Ecosystem

How's This for Complexity? The Social TV Ecosystem | Multi Platform TV Daily | Scoop.it

I attended and spoke at various Social TV-oriented conferences in the past few weeks, such as the Future of Media Conference at Stanford and TV Next in Boston. One thing is very clear: the Social TV ecosystem is both increasingly complex and fast moving. Every time I attend a conference, I run into yet more new companies, more entrepreneurs with more creative ideas and more investors looking for the next big thing. That’s exciting – it’s a sign that a brand new market is on the verge of taking off. Reminds me of the early days of the Internet in the mid-90’s.
The intersection between “social” and TV is indeed gathering momentum. According to BlueFin Labs data, the number of social comments around the Super Bowl exploded from a mere 1.8 million in 2011, to over 12 million in 2012. This is just one example of an exponential growth, indicating that consumer TV-viewing habits are changing fast.
Whether Social TV will actually reach the $12 billion mark that Jack Myers predicts, there’s no question that there exists many monetization opportunities in the merging of social interaction and TV shows. This fact has sent venture capitalists, cable companies, and TV networks digging into their pockets to fund their application of choice. I expect that the other side of the Social TV equation – that is, social networks like Twitter or Facebook – will be making similar strategic moves in the near future.
What seemed to be a few Social TV startups offering “second screen apps” just a year ago, has grown into quite a complex group of businesses all addressing various aspects of the Social TV pie. The infographic below is my first attempt at clarifying the Social TV Ecosystem by categorizing the various players. I view this list as a starting point for discussion – comments, additions, suggestions for revisions, disagreements – all are welcome.


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CBS.com launches social TV platform ‘CBS Connect’

CBS.com launches social TV platform ‘CBS Connect’ | Multi Platform TV Daily | Scoop.it

Social TV continues to mature and become the main web strategy for major TV networks. CBS.com has just launched CBS Connect, “a new social hub connecting fans with each other and CBS stars.”

The site will be a single destination where they will aggregate content from Twitter and Facebook across all of CBS’ programming. The new platform is aimed to allow fans of CBS shows to connect even further with the stars of the shows. It’s no surprise that CBS is taking their social TV offerings to the next level.

In April 2011 they launched their first “Tweet Week“, followed by a second one the following fall. Then as sweeps week rolled up, they launched “Social Week” a social TV event to ramp up in time for sweeps week. NCIS Los Angeles will be the first show to hold a Twitter party during the May 15th, two-hour finale. Marc DeBevoise, the SVP/GM for the CBS Interactive Entertainment Division promised more social TV in November and we spoke with him exclusively about this new launch and the sponsor (Skype) they’re launching with.

 


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The Trendrr Blog » Blog Archive » Social TV Ecosystem 2011 / 2012 [Infographic]

The Trendrr Blog » Blog Archive » Social TV Ecosystem 2011 / 2012 [Infographic] | Multi Platform TV Daily | Scoop.it

Trendrr has compiled an extensive view of the dynamic 2011/2012 Social TV ecosystem. We have also singled out the following key points of growth and opportunity:

194% increase in YOY broadcast prime time social activity
Hundreds of millions of dollars invested into Social TV
$3 trillion infotainment market by 2015 (source: Gartner)


Via Tony Obregon
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