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What Type of Content Should You Create: Long or Short?

What Type of Content Should You Create: Long or Short? | PR & Multi Media Content | Scoop.it
Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what's the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what's right for you.

Via Jeff Domansky
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Jeff Domansky's curator insight, April 24, 4:04 PM

How long is a piece of content? Good overview of content length and how to get it right.

Deanna Dahlsad's curator insight, April 24, 6:49 PM

Or, as my professors & I used to say, "It takes as long as it takes to say; no more, no less."

Pete Gentzler's curator insight, May 6, 10:37 PM

How much is enough?

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FAIR TRADE CHOCOLATE SOCIAL ACTION SEDER

 

 

 

CHOCOLATE PASSOVER SEDER

BRINGS AWARENESS TO HUMAN TRAFFICKING & SLAVERY

By: Helayne G. Rosenblum

From generation to generation Jewish families around the globe gather annually in their homes for the traditional Seder meal to observe Passover, the story of the Exodus from Egypt and journey from slavery to liberation.

In order to bring awareness to the injustices of contemporary issues of human trafficking and slavery; the significance of a dessert-oriented Chocolate Seder provides an opportunity to stimulate meaningful dialogue about this timely issue affecting those enslaved (many of whom are children) laboring in the cocoa fields of Africa and Latin America where much of the chocolate available to us in the U.S. today gets its roots. According to the CNN Freedom Project/Ending Modern-Day Slavery, “The chocolate industry is worth an estimated $110 billion a year, and yet its key commodity is grown by some of the poorest people on the planet, in plantations that can hide the worst forms of child labor.”

At Temple Beth El of Boca Raton in Florida, the Social Action Committee is steadfastly supporting efforts to bring this serious matter to light, and on April 9th they will be holding a Women’s Anti-Human Trafficking and Anti-Slavery Chocolate Seder. Katariina “Kat” Rosenblatt, a survivor of human trafficking and founder of There is H.O.P.E. for Me will be the keynote speaker at “The Sweet Road to Freedom: A Jewish Women’s Chocolate Seder Raising Awareness about Slavery and Human Trafficking.

This Seder is representative of many others being held around the country focusing on the disturbing fact that slavery is still very much alive in our modern world. More than 200 guests are expected to attend this thought-provoking evening that will include a Seder of chocolate desserts made in ethical ways, sourced from chocolate makers locally who are part of a national renaissance of approximately 40-50 chocolate makers nationwide who make chocolate known as “American Craft Chocolate.” Some of the offerings will include both tasting and sipping chocolate, along with a Seder plate made out of white chocolate. For those who wish to create a dessert-style Chocolate Seder at home using fair trade chocolate, the tempting ideas are only limited to the imagination. Two of the recipes that will be highlighted during the Temple Beth El of Boca Raton Chocolate Seder will be popular “Perfect Chocolate –Dipped Strawberries” and No-Bake White Chocolate Cheesecake Shots.  [RECIPES BELOW] The berries can be made ahead the night before and kept in the refrigerator prior to serving,  and the cheesecake shots often made with crushed graham cracker crumbs will be made with crushed mandel bread in order to be compliant for Passover.

For consumers looking to enact change in the cocoa farming industry that ultimately is behind the chocolate products we enjoy; seeking out and purchasing Fair Trade certified chocolate (“from the farm to the bar”/ “from the bean to the bar”) is a means of supporting this effort to eliminate the exploitation of human lives. Fair trade certification ensures farmers receive a fair price, allowing them to invest in techniques that bring out the flavors of their regions, and strictly prohibits slave and child labor. Hosting a chocolate Seder is a tasty way to bring about discussion and enact change for the future of the chocolate industry and the human rights of all those who work in that industry.

BIO

Helayne G. Rosenblum

President

HGR Communications

hgrcom.com

 

Helayne G. Rosenblum’s multi-faceted professional experience consists of more than two decades of multi-media copywriting, public relations, event and production coordination and client relations in healthcare, non-profit sectors, food, lifestyle and entertainment industries. She brings a vast background of expertise in the conception and execution of innovative copy and production for a variety of television, radio, digital and traditional publishing content. For more than 17 years she held the position of Senior Writer/Producer of the CBS Worldwide Distribution syndicated Mr. Food Television news segment; scripting all television segments, coordinating production shoot, and contributing to the public relations, publishing and licensing divisions. Helayne achieved a Bachelor of Arts degree in Communications and Journalism from the University of Miami in Coral Gables, Florida. She is a member of the UM School of Communication Dean’s Common Ground Society, the UM Alumni Society and Cambridge Who’s Who Among Executive & Professional Women. She is a sought out business consultant to a multitude of companies, organizations and individuals; as well as a contributing writer to many other business and lifestyle publications.

 

RECIPES

No-Bake White Chocolate Cheesecake Shots

Yield: 6- 8 Cheesecake Shots

1 cup white chocolate chips or finely chopped bars
2 (8 ounce) packages cream cheese, cut up in small pieces
1 (8 ounce) container frozen whipped topping, thawed
About 4-5 graham crackers, crushed (or crushed Mandel Bread)

Directions:
 Melt the chocolate chips or bars slowly in microwave, stirring every 30 seconds, until smooth.
 Stir in cream cheese until smooth. Fold in whipped topping. Set aside.
 Sprinkle each shot glass with about one tablespoon of crushed graham cracker. Put cheesecake filling into a zip-top bag. Cut the end and pipe into shot glasses. Lightly sprinkle crushed graham crackers (mandel bread) on the top.
 Cover and chill until set (about 1-2 hours).

Perfect Chocolate-Dipped Strawberries

Yield: Approximately 20 strawberries

One pound of large strawberries with stems, washed/dried & at room temperature

About 7 ounces of dark chocolate chips or finely chopped bars

Directions:

Fill small saucepan with a few inches of water. Bring to a simmer over medium heat. Turn off heat but keep pan on the burner. Put chocolate into heat-proof bowl and put on top of saucepan, stirring until smooth.  Line a cookie sheet or flat pan with wax paper. Holding strawberries by their stem, dip into chocolate. Twist strawberry to ensure total coverage. Let excess drip into bowl and place on wax paper.  Strawberries should set in about 20-30 minutes

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Gil Morgenstern Plays Boca Raton 3/23/14

Gil Morgenstern Plays Boca Raton 3/23/14 | PR & Multi Media Content | Scoop.it
HGR Communications's insight:

Article written by Helayne G. Rosenblum

hgrcom.com

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How to Prepare for an Awesome Video Shoot - Business 2 Community

How to Prepare for an Awesome Video Shoot - Business 2 Community | PR & Multi Media Content | Scoop.it
It helps the director plan for shooting and camera setup, the editor/designer choose images, illustrations, or music for the video, the script writers understand the desired end-product, etc. As you find examples of videos you like ...
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In-store video ads a boon to retailers, a peril for traditional media | News Bureau | University of Illinois

In-store video ads a boon to retailers, a peril for traditional media | News Bureau | University of Illinois | PR & Multi Media Content | Scoop.it
The News Bureau, part of Public Affairs, generates and coordinates news coverage of the Urbana-Champaign campus
HGR Communications's insight:

Visit hgrcom.com to learn more about the advantages of online video and get a customized quote to produce a product video for an in-store TV loop tape.

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Donate & Share Your Script with a Hollywood Production Company ...

Donate & Share Your Script with a Hollywood Production Company ... | PR & Multi Media Content | Scoop.it
Donate & Share Your Script with a Hollywood Production Company. ... If you donate $25, Daniel will read the first ten pages of your script. If you donate ... ABC Studios To Release TV Adaptation of Jason Mott's 'The Returned' ...
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Content Marketing, Social Media, and Blogging Trends & Tips: The Content Strategist

Content Marketing, Social Media, and Blogging Trends & Tips: The Content Strategist | PR & Multi Media Content | Scoop.it
The Content Strategist delivers daily insight into content trends and digital publishing best practices for media companies and marketers alike.
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Intriguing and intuitive.

 

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PR Agencies' Hourly Billing Rates Have Increased Slightly, According To New StevensGouldPincus Agency Billing and Utilization Report — But Productivity Is Still Short Of Optimal Levels | Bulldog Re...

PR Agencies' Hourly Billing Rates Have Increased Slightly, According To New StevensGouldPincus Agency Billing and Utilization Report — But Productivity Is Still Short Of Optimal Levels | Bulldog Re... | PR & Multi Media Content | Scoop.it
The nation's PR agency field increased their hourly rates slightly in 2011 according to a survey released this week by StevensGouldPincus, the merger and management consulting firm specializing in the PR field.
HGR Communications's insight:

For those who are unfamiliar with PR agency rates, this insightful article will surely raise awareness. Remember that every client and every budget is different, and that this is just a guideline. Many boutique agencies are willing to customize services to the client's needs and keep within the budget allowed. - hgrcom.com

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Hot Social Media Trends in 2013? Blogs, Podcasts & Videos | Business 2 Community

Hot Social Media Trends in 2013? Blogs, Podcasts & Videos | Business 2 Community | PR & Multi Media Content | Scoop.it

Every year, Social Media Examiner comes out with its annual social media marketing report, based on feedback provided by thousands of marketers in North America and Europe mostly. One question specifically asks what marketers are most concerned about in social media, or wish to learn more about. In 2009 & 2010, social bookmarking was the key topic, Facebook was the big topic in 2011 while Google+ was the biggest one in 2012. What about 2013? This year, 62% of marketers want to know more about… blogging! It may sound surprising at first, knowing blogging is not particularly recent compared to other social media or collaborative networks. Yet, since blogging is at the heart of any good content marketing strategy, knowing how content is becoming key thus explains the growing importance of this tactic in the marketing communications toolkit. It also ties in to ways of reaching out to influencers, specially when one realizes that 86% of social media influencers blog, according to Technorati. Thus, if a brand wishes to reach out to industry leaders and influencers, or if you are a personal brand or company that wishes to establish thought-leadership and credibility, blogging is certainly a key tactic that contributes to a strong digital brand and content marketing approach. Somewhat ironic to see blogging coming back as a key tactic, after more than a decade in existence, but as some folks say: blogging provides the fire, while social media is the fuel to make it spread!...


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Jeff Domansky's curator insight, April 21, 2013 3:52 PM

Blogging is back in style for marketers. And why not?

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Joseph Gordon-Levitt Seeks Writers for TV Show - GalleyCat

Joseph Gordon-Levitt Seeks Writers for TV Show - GalleyCat | PR & Multi Media Content | Scoop.it
Joseph Gordon-Levitt and his Hit RECord production company have launched a new television variety show called “Hit RECord on TV.” In the YouTube video embedded above, they invite writers to contribute work for the ...
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Future of PR

Future of PR | PR & Multi Media Content | Scoop.it
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53+ Free Image Sources For Your Blog and Social Media Posts

53+ Free Image Sources For Your Blog and Social Media Posts | PR & Multi Media Content | Scoop.it
Find the visual content you need with our complete list of free image sources, offering high-quality images for your blog posts and social media updates.

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Cindy Navarro's curator insight, May 19, 9:57 PM

Thanks to Jeff Domanski for this. 

Ideas 2 Propel U's curator insight, May 20, 1:23 AM

Excellent free image sources.

Marianne Naughton's curator insight, May 31, 11:23 AM

Social Media

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Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us.

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. | PR & Multi Media Content | Scoop.it

A few weeks ago someone sent me a link to the BuzzSumo website. It is a gold mine of data regarding what content is the most shared across any topic. Cha-Ching...

 

Here at BuzzSumo, we’ve analyzed the social share counts of over 100 million articles in the past 8 months. So it’s fair to say we have a pretty good idea of what gets shared the most.

 

There’s always been some nagging questions that we’ve wanted to answer. We came up with this set of questions, hoping to challenge popular assumptions on how to make your content go viral:


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Jeff Domansky's curator insight, April 25, 3:49 AM

Invaluable research for content marketers, bloggers, PR pros and anyone interested in what makes great content and what makes it go viral. Recommended reading. 9 / 10

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1.8 Million Words Is The Value Of A One Minute Video "That’s 3,600 Typical Web Pages"

1.8 Million Words Is The Value Of A One Minute Video "That’s 3,600 Typical Web Pages" | PR & Multi Media Content | Scoop.it

Have you climbed on board the video marketing train yet? If you own a small business or are in business for yourself, there’s a lot of compelling evidence s…


Via Ahryn Scott
HGR Communications's insight:

Totally agree with this. Videos bring information to life and are far more captivating to the audience, be the B2B or B2C. Enhance a website and keep the visitor on your site longer, engaging them in the process. - HGR Communications - hgrcom.com

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“When Comedy Went to School” Opens 2/14

“When Comedy Went to School” Opens 2/14 | PR & Multi Media Content | Scoop.it
HGR Communications's insight:

Media placement on palmbeachlwp.com via

Helayne Rosenblum of  HGR Communications - hgrcom.com

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How Video Plays a Crucial Role in the Rise of Content Marketing

How Video Plays a Crucial Role in the Rise of Content Marketing | PR & Multi Media Content | Scoop.it

Content - Video appeared on the scene so suddenly that marketers are still learning how to use it effectively. Here's a look at three forces shaping the evolution of content marketing...In this article you'll learn…- Why it's important to include video content for C-Suite buyers- How video analytics help you continually improve video content- Why video is the rising star for content marketing ROI"The next big thing in content marketing is video," Justabout Everyone, Company ABC.I can't credit that "quote" to anyone in particular because it's been said by so many, from those in online media to B2B marketers. The truth is... as much as marketers love surveys and trend data, sometimes it's just blatantly clear that something is upon us. Enter video.But, knowing hasn't yet translated into doing. Most folks are stuck. Video appeared on the scene so suddenly that marketers are still learning how to use it effectively. It's a black box. But it's time to crack it open....


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IOANNIS APOSTOLOU's curator insight, September 22, 2013 4:43 AM

One image, one thousand words!!!

Jeff Domansky's curator insight, September 22, 2013 12:14 PM

Outlining the importance of adding video into your content marketing because research shows the power and the results.

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Warner Brothers TV Writing Workshop Now Accepting Applications ...

Warner Brothers TV Writing Workshop Now Accepting Applications ... | PR & Multi Media Content | Scoop.it
Each participant will be required to complete a new spec script under the same deadlines found on a show currently in production. How participants perform during this exercise will determine whether they will be chosen for a ...
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16 ways to use Pinterest for PR

16 ways to use Pinterest for PR | PR & Multi Media Content | Scoop.it
It's not just social media's newest darling. It could be the public relations industry's, too.

Via The Fish Firm
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Maricarmen Husson's curator insight, May 14, 2013 4:53 PM

How to use Pinterest for PR

and what about public relations?

Ally Greer's curator insight, May 15, 2013 1:20 AM

Are you using Pinterest as an integral part of your social and PR strategies?

Elsie Whitelock's curator insight, May 30, 2013 10:17 AM

Nice and simple tips..

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A must read … 10 Powerful Social Media Tips for Authors and everyone else!

A must read … 10 Powerful Social Media Tips for Authors and everyone else! | PR & Multi Media Content | Scoop.it
Social media marketing is an important part of a successful book launch. Authors need to understand and use these 10 tips to promote their book online.

Via Susan Bainbridge
HGR Communications's insight:

Great article! Visit hgrcom.com for more on this topic.

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Marketing 101 With A Twist

Marketing 101 With A Twist | PR & Multi Media Content | Scoop.it
Make your Marketing efforts Effective with these 6 Benchmarks Every Marketer & Every Company Must Achieve.

Via The Fish Firm
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Video Production- An Industry In Making | marketing in toronto

Video Production- An Industry In Making | marketing in toronto | PR & Multi Media Content | Scoop.it
Commercials for television • Tradeshows, corporate, sales, marketing and instruction based video production • Creative concepts as well as innovative scripts for the videos • Studio, event videography along with multi camera locations • Video...
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Effective Video: Getting the Most Out of This Critically Important Media

Effective Video: Getting the Most Out of This Critically Important Media | PR & Multi Media Content | Scoop.it
He knows what needs to go into the video from scripting to shooting to post production plus he has a lot of great experience with what you do after the video is created to generate traffic and customers.
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Things I Carry: Paper or iPad, I Adapt to my Audience

Things I Carry: Paper or iPad, I Adapt to my Audience | PR & Multi Media Content | Scoop.it
Even in this technological age, it's still the basics I need, like a pen and paper.Call me old-fashioned, but I love a physical book to write meeting notes in! When I am meeting with a client, I
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