Here's how you can use Interactive Content to increase engagement and information retention. The Must Read ultimate guide to creating better engaging Presentations and communicate better with your audience.
We are highly visual beings
Think about it. When you meet someone for the first time the initial sensory triggers are visual. You don’t for example first wonder how a person sounds or what their personality is like; instead you first glance at the visual cues. It is the first thing you are presented with. Imagine the first date you ever had; from a male perspective we often first look at the face, posture and the curves, while majority of females pay attention to the height and clothes of their counterpart.
The roots of visual cues are deeply embedded in various aspects of our lives. Visual perception is a part of our culture and it has been since our great ancestors; and in case of communication it is extremely important.
Let’s look at it from a brand perspective. A brand is the foundation of an entity and it is used to fuel the marketing of products. It can make or break companies. Think Coca Cola. It’s simply sugar water and caramel color, infused with carbon dioxide. But do you see it as just a mixture of a few inexpensive ingredients? Or when you hear the name Coca Cola do you think of the red and white color and the fontstyle and all the smiles it represents. As a result for generations it has become one of the top recognized brands in the world.
Via Brian Yanish - MarketingHits.com, Patricia Haddock