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Bloomingdale’s shows strong multichannel commerce effortsh

Bloomingdale’s shows strong multichannel commerce effortsh | multi-channel marketing | Scoop.it

Bloomingdale’s, Montblanc and Nordstrom have shown strong multichannel commerce efforts through their email campaigns that drive consumers to purchase both online and in-stores, according to the latest study from L2 Think Tank.

The “Intelligence Report: Multichannel Retail” found that many luxury brands are not leveraging digital and mobile technologies to drive consumers into their retail locations. Also, for those luxury brands that do use ecommerce, many outsource this commerce to a third-party retailer instead of hosting the technology on their own Web site.


Via Nicolas Prigent
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email is a key tool

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multi-channel marketing
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Inside Nordstrom's omni-channel customer strategy - CMO

Inside Nordstrom's omni-channel customer strategy - CMO | multi-channel marketing | Scoop.it
Omni-channel innovation is about delivering customers what they want, not what the retailer wants, Nordstrom’s director of mobile customer application claims.
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3 Reasons to Mobilize Dynamic Content in Your Marketing | Mobile Marketing Watch - Mobile Marketing Watch

3 Reasons to Mobilize Dynamic Content in Your Marketing | Mobile Marketing Watch - Mobile Marketing Watch | multi-channel marketing | Scoop.it
Mobile Marketing Watch
3 Reasons to Mobilize Dynamic Content in Your Marketing | Mobile Marketing Watch
Mobile Marketing Watch
Listen up, marketers: The days of casting a wide net and hoping for the best are over.
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Multi-Channel Marketing 101: Why Does Cross-Channel Marketing Matter?

Multi-Channel Marketing 101: Why Does Cross-Channel Marketing Matter? | multi-channel marketing | Scoop.it
Today we’re talking about multi-channel marketing – what it is, why it matters, and how to use it in order to better your business. Image from Get More Engagement. Multi-Channel Marketing Definit…
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Customer Experience is the New Battleground for Winning Customer Loyalty - Business 2 Community

Customer Experience is the New Battleground for Winning Customer Loyalty - Business 2 Community | multi-channel marketing | Scoop.it
In the age of the empowered customer, you need your customers more than they need you. Consumers have more options than ever before and access to more products on more channels. Creating loyal brand…
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Is Integrated Marketing Communications (IMC) Valuable to Small Business?

Is Integrated Marketing Communications (IMC) Valuable to Small Business? | multi-channel marketing | Scoop.it
There are few universal management truths.
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How do retailers ensure a seamless customer experience from online research to in-store purchase? (London) - Masterclassing

How do retailers ensure a seamless customer experience from online research to in-store purchase? (London) - Masterclassing | multi-channel marketing | Scoop.it
Bruno Berthezene, Managing Director at Solocal Group UK talks about the customer journey and ensuring a seamless experience.
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What's the Difference Between Integrated Marketing & Inbound Marketing?

What's the Difference Between Integrated Marketing & Inbound Marketing? | multi-channel marketing | Scoop.it
An inbound marketing and integrated marketing subject matter expert explains how to best prepare for a successful inbound campaign.
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How Beacons Are Changing the Shopping Experience - blogs.hbr.org (blog)

How Beacons Are Changing the Shopping Experience - blogs.hbr.org (blog) | multi-channel marketing | Scoop.it
How Beacons Are Changing the Shopping Experience
blogs.hbr.org (blog)
Beacons are taking the world of mobile by storm.
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Introduction to Integrated Digital Marketing

Introduction to Integrated Digital Marketing | multi-channel marketing | Scoop.it
Integrated Digital Marketing can help small businesses leverage technology to grow their. This is a brief introduction into integrated digital marketing.
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How to Build a Relationship, Not Just a Content Promotion Strategy | Social Media Today

How to Build a Relationship, Not Just a Content Promotion Strategy | Social Media Today | multi-channel marketing | Scoop.it
Don't simply create a content promotion strategy; build a relationship with your customer http://t.co/ubhfr5GVko #marketing
Joseph Ruiz's insight:

An important distinction

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Integrated Social Media Analytics

Integrated Social Media Analytics | multi-channel marketing | Scoop.it
What makes social media analytics so complex? One word — integration!
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Study: Retailers face significant hurdles in omni-channel race | THE FUTURE OF COMMERCE - Part 532

Study: Retailers face significant hurdles in omni-channel race | THE FUTURE OF COMMERCE - Part 532 | multi-channel marketing | Scoop.it
94 percent of retail decision-makers surveyed saying that their companies are facing significant barriers to omni-channel commerce.
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3 Email Marketing Goals You Should Stop Ignoring - Search Engine Journal

3 Email Marketing Goals You Should Stop Ignoring - Search Engine Journal | multi-channel marketing | Scoop.it
3 Email Marketing Goals You Should Stop Ignoring Search Engine Journal Segment your audience according to intent (which you can do by tracking where they came from and what actions they've taken), and send targeted marketing emails to each segment,...
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16 of the Best Examples of Mobile-Friendly Website Design

16 of the Best Examples of Mobile-Friendly Website Design | multi-channel marketing | Scoop.it
Check out these 16 examples of mobile-friendly website designs to inspire your own mobile web design efforts.
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Digital Marketing Integration: The Impact Of Cross-Channel And Content

Digital Marketing Integration: The Impact Of Cross-Channel And Content | multi-channel marketing | Scoop.it
How do you build a successful integrated digital marketing plan? Columnist Jim Yu outlines five steps to put you on the right path.
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Five Actions Marketers Can Take to Deliver Real Engagement in 2015

Five Actions Marketers Can Take to Deliver Real Engagement in 2015 | multi-channel marketing | Scoop.it
Customer Relationships - When your customers are using more devices than ever before, across more channels than we could even fathom 10 years ago, you need to ask, How can we better engage ...

Via Kamal Bennani
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4 Mobile Marketing Tips To Improve Your Integrated Marketing Strategy

4 Mobile Marketing Tips To Improve Your Integrated Marketing Strategy | multi-channel marketing | Scoop.it
Are you looking for mobile marketing tips to improve your integrated marketing strategy? Check out the top four tips here.
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4 ways to improve your digital customer experience - Marketing Interactive

4 ways to improve your digital customer experience - Marketing Interactive | multi-channel marketing | Scoop.it
Lessons from companies such as Virgin America, Amazon and United Airlines.
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If Your Web Site Is Driving Marketing Strategy, You Are in Trouble - Huffington Post

If Your Web Site Is Driving Marketing Strategy, You Are in Trouble - Huffington Post | multi-channel marketing | Scoop.it
Too many businesses fail miserably at good web site design. Every web site is a living/breathing digital asset and has to be developed accordingly. Your business is just homesteading on social media platforms but you own your web site....
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7 Crucial Elements of a Successful Enterprise Mobile Strategy

7 Crucial Elements of a Successful Enterprise Mobile Strategy | multi-channel marketing | Scoop.it
In my last blog, I laid out a case for why it is critical for a company today to have a well thought out and actionable mobile strategy.  That case is reinforced almost every day with an environment…

Via Stefano Principato
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How to Build an Integrated Marketing Plan

How to Build an Integrated Marketing Plan | multi-channel marketing | Scoop.it
Integrated marketing is incredibly powerful for your business. Here is why it's important and how to implement this approach for your brand.
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Integrated Marketing - One Morning - YouTube

What does a morning of integrated marketing look like? Check it out! (IMC in a nutshell.
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Social media research of customer experience is a smart marketing ...

Social media research of customer experience is a smart marketing ... | multi-channel marketing | Scoop.it
In contrast, a very large number of prospective customers are directly influenced by a product's online reviews. Shoppers, who are aggressively searching for social media recommendations, would not make a purchasing ...
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In-Store Shoppers & the Real-Time, Mobile Video Assist - MediaPost Communications

In-Store Shoppers & the Real-Time, Mobile Video Assist - MediaPost Communications | multi-channel marketing | Scoop.it
In-Store Shoppers & the Real-Time, Mobile Video Assist MediaPost Communications I just saw a much more sophisticated version of how a mobile shopper can be connected in real time with a video interactive experience that could be the answer to...
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Lego to co-create marketing campaign with UK fans - Marketing Week

Lego to co-create marketing campaign with UK fans - Marketing Week | multi-channel marketing | Scoop.it
Marketing Week
Lego to co-create marketing campaign with UK fans
Marketing Week
“As a marketer, if you have a strong, real relationship with your user, they will teach you things.
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