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Brands Must Master Short-Form Storytelling

Brands Must Master Short-Form Storytelling | Event visuals | Scoop.it
Whether it's 6-second Vines or 15-second Instagram videos, the verdict is in: brevity is the future.

Via Gary Hayes
arijjan's insight:

The visual  equivalent of: For sale. Baby shoes. Never worn. BTW not written by Hemingway.

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Gary Hayes's curator insight, June 26, 2013 7:01 AM

quote "Brands need to be more concerned about their ability (or lack thereof) to tell engaging stories about their brands in seconds — sometimes on a daily basis. Vine’s six-second video limitation shares much in common with Twitter in that it seemingly lowers the bar for video production — anyone can do it — but at the same time, not everyone can produce a great Vine. It’s not all that different from Twitter — anyone can tweet, but some people and brands are simply masterful with 140 characters or less.

Josie's comment, June 26, 2013 8:22 AM
Gary, I totally agree with You! The brand is the story..that's what people remember. And indeed, The 140 or less in an art form!
Sónia Laima's curator insight, June 27, 2013 8:20 AM

Brands need to be concerned about their ability to tell engaging stories in seconds — sometimes on a daily basis. Vine’s six-second video limitation shares much in common with Twitter — anyone can do it — but at the same time, not everyone can produce a great Vine.

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Who Will Prosper in the New World

Who Will Prosper in the New World | Event visuals | Scoop.it
Who will prosper in the new, increasingly automated world?
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Henk Westbroek: 'Bij naaktfoto's van Froger zou iedereen zeggen: oké, das René'

Henk Westbroek: 'Bij naaktfoto's van Froger zou iedereen zeggen: oké, das René' | Event visuals | Scoop.it
Nog één uur en iedereen kijkt naar Egypte, econome Heleen Mees werd gearresteerd in New York op verdenking van stalken en de vraag 'wel ...
arijjan's insight:

Meningen over het nieuws

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Updated: Bolivian President's plane diverted on flight from Russia over suspicions Snowden was on board

Updated: Bolivian President's plane diverted on flight from Russia over suspicions Snowden was on board | Event visuals | Scoop.it
L: Bolivian President Evo Morales. R: NSA leaker Edward Snowden.
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Brand Thinking: Seth Godin, Malcolm Gladwell, Dan Pink, and Other Mavens on How and Why We Define Ourselves Through Stuff

Brand Thinking: Seth Godin, Malcolm Gladwell, Dan Pink, and Other Mavens on How and Why We Define Ourselves Through Stuff | Event visuals | Scoop.it
"The modern version of introspection is the sum total of all those highly individualized choices that we make about the material content of
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Creative Newsroom: Brand Storytelling at the Speed of Social

Creative Newsroom: Brand Storytelling at the Speed of Social | Event visuals | Scoop.it
Second in a series of posts about Real-time marketing and Edelman’s Creative Newsroom.

In a previous
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Irish PM promises probe against bankers who duped government with figures 'picked from their arse'

Irish PM promises probe against bankers who duped government with figures 'picked from their arse' | Event visuals | Scoop.it
Irish officials has promised a state investigation into the 'arrogant' actions of Anglo Irish Bank, in which executives allegedly covered up their losses in order to secure large bail-outs from the government in the 2008-2009 financial crisis.
arijjan's insight:

Who put these guys in charge? 

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What Your Klout Score Really Means | Wired Business | Wired.com

What Your Klout Score Really Means | Wired Business | Wired.com | Event visuals | Scoop.it
Your Klout score is gaining in importance: A high one might bring perks, but a low one could dash your career dreams.
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46 Things We've Learned From Facebook Studies

46 Things We've Learned From Facebook Studies | Event visuals | Scoop.it
Facebook is supposed to be social science's greatest petri dish. Here's what we've learned in the last 5 years.
arijjan's insight:

Effect onderzoek. Het blijft geweldig. En een study is blijkbaar voldoende.

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In Silicon Valley, Meditation Is No Fad. It Could Make Your Career | Wired Business | Wired.com

In Silicon Valley, Meditation Is No Fad. It Could Make Your Career | Wired Business | Wired.com | Event visuals | Scoop.it
Meditation and mindfulness are the new rage in Silicon Valley. And it's not just about inner peace—it's about getting ahead.
arijjan's insight:

Ten years ago, TM was the rage, then came corporate "power naps", and now we are back to being told to die at our desks again. I researched TM before it became the rage, training classes were about 50-150 per class, depending where you lived. Then it took off and the price shot up to $1000 per class.


 Enlightenment anyone? This one is for free?

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Youp van 't Hek | COLUMN

arijjan's insight:

Hoe het nieuws beheerst werd door het weer wat er niet was, en hoe er niet gepraat wordt over de werkelijke omvang van de examenfraude en al helemaal niet gepraat over de VU artsen die hun eed vergeten en frauderende woning corporatie bestuurders. 

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Henry Morgentaler and Canada's Struggle for Abortion Rights

Henry Morgentaler and Canada's Struggle for Abortion Rights | Event visuals | Scoop.it
The story of Henry Morgentaler, who died last month, is one of those that are fundamental and famous in one country and completely unknown in its neighbor, and very much worth retelling. Morgentaler had been one of the most...
arijjan's insight:

The Cider House Rules...

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Intimate Post-Op Portraits Of Plastic Surgery Patients (NSFW)

Intimate Post-Op Portraits Of Plastic Surgery Patients (NSFW) | Event visuals | Scoop.it
The South Korean plastic surgery industry is flourishing. One in five Korean women have gone under the knife (compare that to one in 20 American women). Miss Korea contestants look startlingly identical.
arijjan's insight:

Naarmate de technologie vordert worden we steeds mooier. Hoe kan iemand daar een probleem mee hebben? Omdat het pijn doet? Lelijk zijn doet ook pijn.

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What Keeps Conspiracy Theories Alive? : DNews

What Keeps Conspiracy Theories Alive? : DNews | Event visuals | Scoop.it
Old conspiracy claims about the crash of TWA Flight 800 have resurfaced; what keeps conspiracies alive? Continue reading →
arijjan's insight:

Een verhaal over mensen die geld verdienen aan consipiracy theorieen.

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Wine-tasting: it's junk science

Wine-tasting: it's junk science | Event visuals | Scoop.it
Noses have been put out of joint in the wine industry, with experiments showing that even experts can't always tell cheap plonk from grand cru.
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Youp van 't Hek | COLUMN

arijjan's insight:

De staatsloterij hield achter dat ook op niet verkochte loten prijzen vielen.

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Magazine Vanity Fair : Actualités, Enquêtes, Culture, Style et Art de vivre

Magazine culturel chic, enquêtes exclusives, portraits de personnalités remarquables, Vanity Fair c'est le mariage du glamour et de l'investigation.
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Creative Newsroom: Brand Storytelling at the Speed of Social

Creative Newsroom: Brand Storytelling at the Speed of Social | Event visuals | Scoop.it
Second in a series of posts about Real-time marketing and Edelman’s Creative Newsroom.

In a previous
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Rescooped by arijjan from Pervasive Entertainment Times
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Brands Must Master Short-Form Storytelling

Brands Must Master Short-Form Storytelling | Event visuals | Scoop.it
Whether it's 6-second Vines or 15-second Instagram videos, the verdict is in: brevity is the future.

Via Gary Hayes
arijjan's insight:

The visual  equivalent of: For sale. Baby shoes. Never worn. BTW not written by Hemingway.

more...
Gary Hayes's curator insight, June 26, 2013 7:01 AM

quote "Brands need to be more concerned about their ability (or lack thereof) to tell engaging stories about their brands in seconds — sometimes on a daily basis. Vine’s six-second video limitation shares much in common with Twitter in that it seemingly lowers the bar for video production — anyone can do it — but at the same time, not everyone can produce a great Vine. It’s not all that different from Twitter — anyone can tweet, but some people and brands are simply masterful with 140 characters or less.

Josie's comment, June 26, 2013 8:22 AM
Gary, I totally agree with You! The brand is the story..that's what people remember. And indeed, The 140 or less in an art form!
Sónia Laima's curator insight, June 27, 2013 8:20 AM

Brands need to be concerned about their ability to tell engaging stories in seconds — sometimes on a daily basis. Vine’s six-second video limitation shares much in common with Twitter — anyone can do it — but at the same time, not everyone can produce a great Vine.

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Instagram Video and the Death of Fantasy

Instagram Video and the Death of Fantasy | Event visuals | Scoop.it
Instagram’s new video service does capture the reality of little moments. But is that what we really want?
arijjan's insight:

Instagram video filtering makes every event look the same.

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arijjan's curator insight, June 25, 2013 4:29 AM

What we want is a solution for content creation that's as easy scalable as content distribution

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Jenny Johnson's Guide to Instagram Popularity: The Q: GQ

Jenny Johnson's Guide to Instagram Popularity: The Q: GQ | Event visuals | Scoop.it
After doing the Twitter thing for a few years, getting a nice little following, and even giving unsolicited advice on how to grow your social following, I decided about a year ago to see
arijjan's insight:

What you really do when you post online. It all comes down, to making yourself appearing to be more atrractive, having more money, a better looking body while at the same time appearing to be compassionate, sensitive, caring, intelligent quirkey

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Geen hype

Geen hype | Event visuals | Scoop.it
‘There was of course no way of knowing whether you were being watched at any given moment. How often, or on what system, the Thought Police plugged in on any individual wire was guesswork.
arijjan's insight:

Ik vind  het prima dat jullie ons in de gaten houden!

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U.S. Seemingly Unaware of Irony in Accusing Snowden of Spying

U.S. Seemingly Unaware of Irony in Accusing Snowden of Spying | Event visuals | Scoop.it
At a press conference to discuss the accusations, an N.S.A. spokesman surprised observers by announcing the spying charges against Mr. Snowden with a totally straight face.
arijjan's insight:

NSA makes clear you can't spy on people

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GeenStijl : Alleen nazi's kopen niet bij 't MKB

GeenStijl : Alleen nazi's kopen niet bij 't MKB | Event visuals | Scoop.it
arijjan's insight:

We verkopen u geen rotzooi, we zijn niet incapabel. We zijn zielig!

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'De publieke omroep is momenteel te vatbaar voor politieke druk'

'De publieke omroep is momenteel te vatbaar voor politieke druk' | Event visuals | Scoop.it
De Nederlandse Publieke Omroep, NPO, is voor zijn budget te veel afhankelijk van de overheid. Dat wordt pijnlijk duidelijk nu Hilversum in de hoek zit ...
arijjan's insight:

De dames en heren bepalen zelf wat goede programmering is. Dat is toch een veredeld woord voor staatstelevisie. Waar ze trots zijn dat ze de Passion uitzenden, Nee, het is heel anders gesteld, Paul de Leeuw die moedermelk drinkt, wat wordt betaald door belastinggeld en ster inkomsten. Zodat nieuwe toetreders geen enkele kans maken. De beste programma's of het nu om fictie of om informatie gaat vind ik niet bij de de publieke omroep.

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