multi-channel marketing
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Why You Can No Longer Define Your Mobile Marketing Strategy by Channels

Why You Can No Longer Define Your Mobile Marketing Strategy by Channels | multi-channel marketing | Scoop.it
Consumers move seamlessly across the physical and digital worlds—and expect businesses to do the same.
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Understanding the customer journey: 70% of APAC marketers admit little channel integration

Joining up marketing channels is not a new concept - Econsultancy used to run an event called JUMP based on exactly this theme (first held back in 2012).
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How to Achieve Omni Channel Marketing: An Infographic - Business Opportunities

What is omni channel marketing and why is it important?
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9 Google Analytics Tips to Improve Your Marketing : Social Media Examiner

9 Google Analytics Tips to Improve Your Marketing : Social Media Examiner | multi-channel marketing | Scoop.it
Are you leveraging the many apps, tools and plugins that work with Google Analytics? This article shares 9 Google Analytics tips to improve your marketing.
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Leaking Leads? Here’s How to Plug Your Analytics Gaps

Leaking Leads? Here’s How to Plug Your Analytics Gaps | multi-channel marketing | Scoop.it
Here’s a simple process to help you take back control, hopefully eliminating all of those little gaps where leads commonly leak out of your funnel and mess up your reporting efforts.
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Data Storytelling: What It Is, Why It Matters - InformationWeek

Data Storytelling: What It Is, Why It Matters - InformationWeek | multi-channel marketing | Scoop.it
Telling a compelling story with your data helps you get your point across effectively. Here are four tips to keep your data from getting lost in translation.
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How to Create More Exposure Using LinkedIn : Social Media Examiner

How to Create More Exposure Using LinkedIn : Social Media Examiner | multi-channel marketing | Scoop.it
Wondering how your business can get more out of LinkedIn? Discover how to create an integrated LinkedIn marketing presence for your business.
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The Six Pillars of B2B Customer Experience Excellence

The Six Pillars of B2B Customer Experience Excellence | multi-channel marketing | Scoop.it
Customer Relationships - Poor customer experience drives brand switching—a key reason for three quarters of lost customers. And customers who suffer a bad customer experience spread negative word-of-mouth.
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How to Research and Locate Your Audience Using Social Media : Social Media Examiner

How to Research and Locate Your Audience Using Social Media : Social Media Examiner | multi-channel marketing | Scoop.it
Are you struggling to connect with your customers on social networks? Discover how to connect with your target audience on social media.
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11 Practical Tips To Integrate Social Media with Traditional Marketing

11 Practical Tips To Integrate Social Media with Traditional Marketing | multi-channel marketing | Scoop.it

Social Media Marketing 101 One of the very first questions I ask new clients during our social media strategic planning session is this one: “What other, traditional, marketing do you have in place…...

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Using retail mobile apps to enhance the in-store shopping experience

Using retail mobile apps to enhance the in-store shopping experience | multi-channel marketing | Scoop.it

By applying the right analytics, businesses can use retail mobile apps to enhance the in-store shopping experience

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16 of the Best Examples of Mobile-Friendly Website Design

16 of the Best Examples of Mobile-Friendly Website Design | multi-channel marketing | Scoop.it
Check out these 16 examples of mobile-friendly website designs to inspire your own mobile web design efforts.
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Digital Marketing Integration: The Impact Of Cross-Channel And Content

Digital Marketing Integration: The Impact Of Cross-Channel And Content | multi-channel marketing | Scoop.it
How do you build a successful integrated digital marketing plan? Columnist Jim Yu outlines five steps to put you on the right path.
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The Formula to Calculate Content Marketing ROI

The Formula to Calculate Content Marketing ROI | multi-channel marketing | Scoop.it
Jay Baer demonstrates how to calculate content marketing ROI, and discusses why content marketers must pay close attention to this all-important success metric.
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Mobile marketing statistics 2017

An in-depth compilation on smartphone and tablet usage and adoption to inform your mobile marketing strategy in 2017. 
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KLM Introduces Emoji Directions Service on Messenger - Mobile Marketing

By sending emojis and their location, travellers will be given directions to certain destinations
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What the Evolution of Search Means for Marketers

What the Evolution of Search Means for Marketers | multi-channel marketing | Scoop.it
SEO and SEM are changing more rapidly than ever. Here's how marketers can prepare for the ongoing evolution of search.
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Google goes deep on mobile search and booking behaviour

Google goes deep on mobile search and booking behaviour | multi-channel marketing | Scoop.it
Search giant Google and research house TNS have combined forces to examine the role of mobile in search and shopping patterns with travellers.
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Who Will Build the Next Great Car Company?

Who Will Build the Next Great Car Company? | multi-channel marketing | Scoop.it
Silicon Valley and Detroit are in a race to create our driverless future. And for the first time ever, the car may take a backseat.
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10 Social Media Marketing Stats Guaranteed to Surprise You

10 Social Media Marketing Stats Guaranteed to Surprise You | multi-channel marketing | Scoop.it
Whether or not you use social media yourself or for your business, every marketer is at least aware of its existence. How could you not be when a third of the world’s population are actively using…
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11 Essential Elements of an Effective Social Media Business Plan

11 Essential Elements of an Effective Social Media Business Plan | multi-channel marketing | Scoop.it
Want to know where and how to spend your time online? Here's your plan! 11 essential elements of an effective social media business plan.
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How to Have a Super Productive Weekend: 12 Helpful Tips

How to Have a Super Productive Weekend: 12 Helpful Tips | multi-channel marketing | Scoop.it
Learn 12 ways to be more productive on weekends.
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The Top 8 Hottest 2016 Content Marketing Trends (Infographic)

The Top 8 Hottest 2016 Content Marketing Trends (Infographic) | multi-channel marketing | Scoop.it

Have you ever wondered why digital marketers call content “king”?

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Inside Nordstrom's omni-channel customer strategy - CMO

Inside Nordstrom's omni-channel customer strategy - CMO | multi-channel marketing | Scoop.it
Omni-channel innovation is about delivering customers what they want, not what the retailer wants, Nordstrom’s director of mobile customer application claims.
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3 Reasons to Mobilize Dynamic Content in Your Marketing | Mobile Marketing Watch - Mobile Marketing Watch

3 Reasons to Mobilize Dynamic Content in Your Marketing | Mobile Marketing Watch - Mobile Marketing Watch | multi-channel marketing | Scoop.it
Mobile Marketing Watch
3 Reasons to Mobilize Dynamic Content in Your Marketing | Mobile Marketing Watch
Mobile Marketing Watch
Listen up, marketers: The days of casting a wide net and hoping for the best are over.
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