Classic Ways to Grow Your Business with Ansoff’s Growth Matrix | M & S | Scoop.it

Any tool that can help a business owner, to choose the best product and market growth stategy for their business, is worth learning about.

 

In 1957, such a tool was developed, and whilst it could be considered simplistic in today's complex business environment, its fundamental concepts remain sound.

 

This excellent article, discusses Ansoff's Growth Matrix, and it identifies the four key elements of this matrix and the situations in which each should be deployed.


Via Daniel Watson