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Watch This Heartwarming Guinness Ad Before it Vanishes | News - Advertising Age

Watch this heartwarming Guinness ad before it has to vanish (blame the Olympics sponsorship rules) http://t.co/gBOlPqmm6X
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Bank Marketing Strategy: How Will Banks Respond if Apple ...

Bank Marketing Strategy: How Will Banks Respond if Apple ... | Marketing insights | Scoop.it
MOBILE STRATEGIES According to a report in the Wall Street Journal, Apple is gearing up to roll out a new payments system for physical goods and services beyond the walls of it's Apple stores. If true, Apple would leverage ...
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Can You Feel It? The Market Strategy of Texture Segmentation - ChicagoNow (blog)

Can You Feel It? The Market Strategy of Texture Segmentation - ChicagoNow (blog) | Marketing insights | Scoop.it
Can You Feel It? The Market Strategy of Texture Segmentation
ChicagoNow (blog)
In the food and beverage market, strategy is becoming increasingly focused on texture. “Over one-quarter (27%) of the best-selling new U.S.
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Nike and Adidas Reportedly Battle for Mega Manchester United Sponsorship Deal - Bleacher Report

Nike and Adidas Reportedly Battle for Mega Manchester United Sponsorship Deal - Bleacher Report | Marketing insights | Scoop.it
Bleacher Report
Nike and Adidas Reportedly Battle for Mega Manchester United Sponsorship Deal
Bleacher Report
Michael Regan/Getty Images.
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How to Create a Mobile-First Content Marketing Strategy

How to Create a Mobile-First Content Marketing Strategy | Marketing insights | Scoop.it
There are great opportunities for marketers on the mobile channel, but also big challenges. Use these tips to create a mobile-first content marketing strategy.
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What to Take Away from the NFL's Latest Marketing Strategy - NBC Chicago (blog)

What to Take Away from the NFL's Latest Marketing Strategy - NBC Chicago (blog) | Marketing insights | Scoop.it
What to Take Away from the NFL's Latest Marketing Strategy
NBC Chicago (blog)
It's called "Together We Make Football," and the promotion has been hard to miss on NBC's Sunday Night Football... or any other NFL broadcast for that matter.
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Olympic athletes adjust to rules forbidding them from open sponsorship - Denver Post

Olympic athletes adjust to rules forbidding them from open sponsorship - Denver Post | Marketing insights | Scoop.it
Olympic athletes adjust to rules forbidding them from open sponsorship
Denver Post
Here comes Rule 40.
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Basic Digital Marketing Strategy | Common SEO Questions

Basic Digital Marketing Strategy | Common SEO Questions | Marketing insights | Scoop.it
The Basic Digital Marketing Strategy

Via Eugene Aronsky
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Madeleine Brand returns to radio with 'Press Play' debut on KCRW - Los Angeles Times

Madeleine Brand returns to radio with 'Press Play' debut on KCRW - Los Angeles Times | Marketing insights | Scoop.it
Madeleine Brand returns to radio with 'Press Play' debut on KCRW Los Angeles Times Radio personality Madeleine Brand got a mayoral shout-out last week when Eric Garcetti tweeted, "On behalf of a grateful city, welcome back to the radio,...
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How Brands Can Win with Facebook’s New Algorithm

How Brands Can Win with Facebook’s New Algorithm | Marketing insights | Scoop.it

Facebook’s news feed algorithm change does not favor brands. People want to see more relevant news and what their friends have to say about it, according to Facebook’s News Feed FYIFYI.

 

...Brand advocates are people who highly recommend brands and products without being paid to do so. Brand advocates are a company’s most engaged, loyal and valuable customers—a volunteer sales and marketing force.

 

Advocates’ recommendations are the number one influencer of purchase decisions and brand perceptions in nearly every product category from smartphones to software, hotels to housewares, cars to computers, and financial services to memberships.

 

In a recent Zuberance survey, 89% of Advocates said their friends buy or consider purchasing the products and services they recommend. Many consumers and business buyers ignore, skip, and TiVo out ads, but when advocates recommend something, consumers will go out of their way to buy it...


Via Jeff Domansky
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Jeff Domansky's curator insight, December 24, 2013 3:48 AM

Here's a good look at the power of brand advocates.

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Nielsen: Internet Display Advertising Grew 32% In 2013, But It's Still ...

Nielsen: Internet Display Advertising Grew 32% In 2013, But It's Still ... | Marketing insights | Scoop.it
Nielsen put out its latest figures on the state of the advertising market this morning, and Internet advertising continues to be the fastest-growing medium,..
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Nike, SAfrican Soccer Announce Sponsorship Deal - ABC News

Nike, SAfrican Soccer Announce Sponsorship Deal - ABC News | Marketing insights | Scoop.it
Nike, SAfrican Soccer Announce Sponsorship Deal
ABC News
South Africa's soccer association has reached a five-year sponsorship deal with Nike, with the American sportswear label replacing German manufacturer Puma.
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Long Island SEO Firm fishbat Explains Why Hashtags Are Integral Part of Social ... - PR Web (press release)

Long Island SEO Firm fishbat Explains Why Hashtags Are Integral Part of Social ... - PR Web (press release) | Marketing insights | Scoop.it
Long Island SEO Firm fishbat Explains Why Hashtags Are Integral Part of Social ...
PR Web (press release)
fishbat, a leading Long Island SEO firm, explains how brands can optimize their social media campaigns by using hashtags when sponsoring events.
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Arsenal sign biggest sponsorship deal with Puma | Football - News ...

Arsenal sign biggest sponsorship deal with Puma | Football - News ... | Marketing insights | Scoop.it
London: Arsenal has signed a sponsorship deal with Puma to replace Nike as its kit maker. The agreement is reported to be generating 30 million pounds (USD 50 million) a year for the Premier League leaders.
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A Content Marketing Plan Can't Focus on Both Lead & Demand ...

A Content Marketing Plan Can't Focus on Both Lead & Demand ... | Marketing insights | Scoop.it
Lead generation and demand generation are important, but separate, strategies. Learn how a content marketing plan can drive both goals effectively over time.
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