MOBILE STRATEGIES According to a report in the Wall Street Journal, Apple is gearing up to roll out a new payments system for physical goods and services beyond the walls of it's Apple stores. If true, Apple would leverage ...
Can You Feel It? The Market Strategy of Texture Segmentation ChicagoNow (blog) In the food and beverage market, strategy is becoming increasingly focused on texture. “Over one-quarter (27%) of the best-selling new U.S.
What to Take Away from the NFL's Latest Marketing Strategy NBC Chicago (blog) It's called "Together We Make Football," and the promotion has been hard to miss on NBC's Sunday Night Football... or any other NFL broadcast for that matter.
Madeleine Brand returns to radio with 'Press Play' debut on KCRW Los Angeles Times Radio personality Madeleine Brand got a mayoral shout-out last week when Eric Garcetti tweeted, "On behalf of a grateful city, welcome back to the radio,...
Facebook’s news feed algorithm change does not favor brands. People want to see more relevant news and what their friends have to say about it, according to Facebook’s News Feed FYIFYI.
...Brand advocates are people who highly recommend brands and products without being paid to do so. Brand advocates are a company’s most engaged, loyal and valuable customers—a volunteer sales and marketing force.
Advocates’ recommendations are the number one influencer of purchase decisions and brand perceptions in nearly every product category from smartphones to software, hotels to housewares, cars to computers, and financial services to memberships.
In a recent Zuberance survey, 89% of Advocates said their friends buy or consider purchasing the products and services they recommend. Many consumers and business buyers ignore, skip, and TiVo out ads, but when advocates recommend something, consumers will go out of their way to buy it...
Nike, SAfrican Soccer Announce Sponsorship Deal ABC News South Africa's soccer association has reached a five-year sponsorship deal with Nike, with the American sportswear label replacing German manufacturer Puma.
Long Island SEO Firm fishbat Explains Why Hashtags Are Integral Part of Social ... PR Web (press release) fishbat, a leading Long Island SEO firm, explains how brands can optimize their social media campaigns by using hashtags when sponsoring events.
London: Arsenal has signed a sponsorship deal with Puma to replace Nike as its kit maker. The agreement is reported to be generating 30 million pounds (USD 50 million) a year for the Premier League leaders.
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