Mr G's Life in general
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Mr G's Life in general
Just a place to put all the stuff that interest me in general
Curated by Glen Morris
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Is Your Brand Experience Personal?

Is Your Brand Experience Personal? | Mr G's Life in general | Scoop.it
How can we lead if we are looking down?  We cannot.  Leaders must look up.  Leading individuals and organizations who look up and ahead almost always have a strong brand.  So, let us focus on the word brand and how ...

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, December 2, 2015 3:25 AM

"A brand can be defined as the sum total of key ideas, emotions, and perceptions that are communicated to your audience and associated with you or your organization’s work. 


Ryan developed a newly revised BRAND acronym:


Baseline of our Reputation - Attributes - Name - Distinctiveness


Baseline is a “starting point” used for comparison.  Reputation is all you or your organization stands for; Attributes are the characteristics others use when describing you; your name suggests something (good, bad, or indifferent) when a person hears it; and your Distinctiveness answers the question, “So what?  Why you?  What makes you different or unique?”


To that end, successful individuals and organizations work hard to develop their brands through effective communications.  Always remember that building a strong, recognizable, and reliable brand takes time, effort, and commitment.  It requires a deliberate, purposeful, and intentional leadership strategy.


Such consistency in strategic branding pays off with brand loyalty – one of the most valuable assets any person or organization can have.


Moreover, develop a PACT mindset (P = Passion; A = Authenticity; C = Creativity; T = Trust) as it pertains to your brand. 


So the question is not whether we have a brand or not, because all individuals and organizations have a brand.  Instead, the question is, what do we do with our brand?  A person buys from another when he or she feels authentic passion fueled with creativity that is built on trust. Any strong brand is built on mutual trust. "


Share your favorite brand experience...





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U2 and The Harlem Gospel Choir - I Still Haven't Found What I'm Looking For (GOSPEL SONG)

One of Christianity's biggest advocates is the wonderful band U2--they have used their amazing pl...
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open learning spaces: PLG- Collaboration is the key

open learning spaces: PLG- Collaboration is the key | Mr G's Life in general | Scoop.it

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How to tie a necktie

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Glen Morris's insight:

A fantastic blog from someone passionate wearing ties

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